Effective date: May 25, 2023
This Privacy Policy describes how AppLovin Corporation (collectively, “AppLovin”, “we,” “us,”, or “our”) handles personal information collected through our Rewards+ app (“Rewards+”) and related software solutions, and websites including www.applovin.com (“Website”) (collectively, the “Services”). Additionally, and depending on your jurisdiction, this Privacy Policy describes your rights and choices concerning your information.
By using or accessing the Services in any manner, you acknowledge and agree to the practices and policies outlined in this Privacy Policy. If you do not agree with our privacy practices, please stop using our Services.
Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms of Service.
Index
Personal Information We Collect
How We Use Your Personal Information
How We Share Your Personal Information
Your Rights and Privacy Choices
Specific Provisions for EU Consumers
Specific Provisions for California Consumers
Other Sites and Services
Security and Retention of Your Information
International Use
Children
Changes to the Privacy Policy
How to Contact Us
Personal Information We Collect
We receive the following information in order to provide the Services and to better service users and our business partners:
Information We Collect When You Use Our Services
We collect and process information about you when you:
- Register for our Services
- Interact with our Services
- Install and/or access Rewards+
- Connect to our Services through third parties, including social media accounts, email accounts, and business partners
- Enter a sweepstakes, contest, or promotion, or respond to a survey or poll
- Contact us for customer support
Such information is acquired either when you provide or submit it to us directly, or automatically from your mobile device when you interact with Rewards+ and our Services, or from third parties, including when you connect through a third-party service or business partner site or when information is shared by merchants and business partners with whom you’ve interacted.
The types of information we collect about you may include:
- Identifiers that you provide us directly, such as your first and last name, email address, and/or phone number
- Member account credentials (Facebook or Google account credentials or phone number)
- Google ID and Facebook ID when you sign in with Google and Facebook, respectively
- Identifiers collected through your use of the Services, including device advertising ID (GAID), IP address, device or session IDs
- Device information, including make, model, and operating system; device properties related to screen size, orientation, audio, battery, device memory usage, settings, and boot time; device settings related to accessibility features, font size, and theme; device manufacturer, carrier, and operating system; country, time zone and locale settings (country and preferred language); network connection type and speed; Internet browser user-agent used to access the Services
- Commercial information about you, such as records of shopping apps you use, products, product types, merchants, merchant types, goods or services purchased, obtained, or considered by you, including products, merchants and coupons you searched for, viewed or clicked, items added to cart and abandoned, shopping trips initiated, merchant sites visited, transaction history related to our Services, purchase confirmation data, accrued cash-back, points or other loyalty currency
- Customer Record Information, such as payment account name, email, or phone number
- Paypal account information you linked to your Rewards+ account for payout
- Your browsing and search history and your interactions with Rewards+ and our Services, including: click and usage events, like event stamp and error logs; products, coupons, offers, or merchants you search, click, favorite, and/or view, including clicks you make on the merchant sites you visit within or outside of our mobile app; URLs of the relevant merchant sites you visit that are tracked by Rewards+; date and time stamps associated with such browsing, searches, and clicks;
- Inferences drawn about you and your likely preferences, characteristics, behavior, and attitudes from information we collect about you.
- Rewards+ App usage information, including but not limited to:
- Time and duration of your app use
- Log information regarding the use of applications and device features, which applications have been downloaded, installed and uninstalled, network traffic data, and service options the user chooses
- We will create and assign to your device an identifier that is similar to an account number.
If you choose to access our Website, we may collect personal information which is shared with us (such as name, email address or other address you provide, and any other information you provide us when you contact us for support or provide feedback).
Information from Other Sources
Our advertising partners may share with us information that describes how often users use their applications and information about events that occur within their application. We use this information to provide you the Services and to improve the products and services we deliver to you, including to prevent fraud and/or to verify your identity. We may also combine information we collect with other information we derive through analytical techniques, and we use that combined information to offer the Services. This type of information may include transactional data related to a consumer’s interaction with an application, such as information about the actions taken in an application like purchases or application installations.
How We Use Cookies and Other Tracking Technologies
Website Tracking. Our Website may use cookies, web beacons, or other similar technology to collect information. You may be able to limit the use of cookies through your browser settings, but note that certain parts of the Website may not function properly without cookies.
Mobile Application Software Development Kits (SDKs). We may use our software development kits (“SDKs”) in the Rewards+ app for a variety of purposes, including to provide us with analytics regarding the use of our mobile applications, to integrate with social media, add features or functionality to our app, or to facilitate interest-based advertising. SDKs may enable third parties to collect information directly via our mobile applications.
How We Use Your Personal Information
We use the information we collect for the purpose of providing our Services as well as to perform analysis to improve our products, services and technologies and those of our partners. More specifically, we may use your information in the following ways:
- To Provide Our Services and Manage Your Account, including:
- Process your Rewards+ registration and enrolling you into our Rewards+ programs
- Manage your account and preferences, including tracking your favorite stores, merchants, and preferred locales and your transaction history
- Deliver you rewards and identify opportunities for rewards and/or offers
- Facilitate linking to your Paypal account for you to redeem your cash rewards
- Send you technical updates, security alerts, and administrative messages
- Provide you with customer support regarding your account
- To Personalize and Improve Our Services
- We may use information we collect about you to create a profile of your preferences to personalize content so that it is more likely to be of interest to you. For example, we may use your most frequently visited stores or shopping history to display offers for similar stores or to present special offers that may interest you via our Services.
- We may also use information we collect about you to identify usage trends and perform statistical analyses to improve our Services and the products and services of our business partners we recommend or offer.
- To Provide You Marketing Information
- We may use information we collect about you to provide you more personalized offers from our participating merchants via the Rewards+ Services, email and other direct communications, and through digital advertising.
- We may use your information to directly send you email newsletters, rewards offers, discounts, promotion codes, events and general information about the Services. You can manage these direct marketing communications as further described in Your Privacy Rights and Choices below.
- We may also use your information to advertise to you online, including targeting advertising to you on other mobile apps. You can opt-out of use of your personal information for targeted online advertising as further described in Your Privacy Rights and Choices below.
- To Administer Contests, Sweepstakes, Surveys, Polls, and Promotions
- We may invite you to enter various contests, sweepstakes, surveys, polls, and promotions. If you choose to participate, your personal information may be used to administer such events.
- To Protect You, Others, and our Business
- We may use collected information to assess risk and to investigate and limit fraud, spam, and other malicious online activities in our Services, and to improve our security measures.
- To Comply With Applicable Laws
- We may use information we collect about you to enable us to comply with applicable laws, rules, regulations, and judicial authorities in each geographical region in which we operate.
How We Share Your Personal Information
In operating Rewards+ and working to provide you the Services, unless specified otherwise elsewhere, we may disclose your information in the following ways:
- With our Business Partners. When you use Rewards+, we may share information with our business partners as follows:
- Affiliate Partners and Participating Merchants. When you click on a link to a merchant site associated with Rewards+ shopping, you evidence your intent to interact with that business through our Services, and thereby are directing us to disclose certain information about you (including the mobile shopping apps and site URLs you visited and a unique ID assigned to track that your shopping originated from our Services) to an affiliate network to properly account for your purchases with a merchant. The Affiliate Partner will collect internet and network activity information about your use of our Services in relation to the merchant site including browsing and purchase activity, products, and offers. The Affiliate Partners collect this information to track the shopping trip in order to validate and provide your Rewards+ rewards.
- Current and Prospective Merchant Partners. We may use information we collect about you in combination with information about you from current and prospective merchant partners to test and analyze how our Services help merchants and business partners. The information we disclose to and receive from a merchant or business partner to effectuate this analysis may include online shopping identifiers (such as shopping ID’s and, order ID’s), a hashed email address, and commercial iInformation (such as whether a purchase was made and the corresponding order value). We may use or share the results from these tests in an aggregated and deidentified manner to improve our Services and to market our Services to merchants and business clients. You may opt out of our disclosure of your information to these certain third parties for this purpose as further described in Your Privacy Rights and Choices below.
- Financial Providers. For purposes of providing you with cash back rewards, we will share your email address and/or phone number with the payment provider associated with your Rewards+ account, such as Paypal.
- Service Providers. We share your information with organizations that provide services to support our Services, such as our cloud storage providers, fraud detection, analytics, and security providers.
- With third parties for legal or security reasons. We may share information about you if we reasonably believe that disclosing the information is needed to comply with valid legal process, applicable laws, and regulations; investigate, remedy, or enforce potential violations of our Terms of Use or Privacy Policy; and detect and resolve fraud or security concerns.
- With third parties as part of an acquisition or liquidation. If we are involved in a merger, asset sale, financing, corporate divestiture, reorganization, or acquisition of all or some portion of our business to another company or if we undergo liquidation or bankruptcy proceedings, we may share your information in connection with such transaction or proceeding before and or after the transaction closes or the proceedings are completed.
- Other AppLovin Companies. Some of our Service Providers and Business Partners to whom we disclose personal information, as described above, may include other AppLovin affiliates. We may also disclose information in the categories of Identifiers (email address), commercial information (product metrics), and Internet and other Network Activity to our AppLovin affiliates to analyze and monitor usage and trends to improve their services and websites and for strategic planning purposes at the AppLovin corporate level.
How We Use and Share De-identified and/or Aggregated Information
Personal information and other information may be de-identified and/or aggregated in a way to remove the personally identifying components. De-identified and/or aggregated information is not and will not be treated as personal information and may be used by us and shared with third parties to provide insights into developing or improving products or services, marketing, investment research or for any other legally permissible purposes. These third parties may also use and disclose the de-identified and/or aggregated information for their own business purposes, including to understand consumer shopping behaviors, investment research, market trends and other insights and for any other legally permissible purposes.
Your Privacy Rights and Choices
Depending on how you use the Services, you may have the right to request access to, correct, amend, delete, port to another service provider, restrict, or object to certain uses of your personal information (for example, direct marketing). We will not charge you more or provide you with a different level of service if you exercise any of these rights. However, when changes are made we may maintain a copy of the unrevised information in our records. You can also contact us about questions or requests relating to your personal information by sending an email to [email protected]. To protect your privacy, before we give you access or let you update your information, we may ask you to verify your identity or provide additional information. We may reject a request for a number of reasons, including, for example, that the request risks the privacy of other users, requires technical efforts that are disproportionate to the request, is repetitive, or is unlawful.
To limit collection of information from mobile devices, including location data, please visit your device’s settings to set the “Limit Ad Track” or other similar feature on your device. You can also make choices about data collection for certain companies. For example, if you would like to opt-out of interest-based advertising by participating companies, please visit an industry consumer choice platform such as the Network Advertising Initiative (here) or Digital Advertising Alliance (here).
Note that after limiting collection of information you may see less relevant advertising on your device.
Specific Provisions For EU Consumers
International Transfers
We may transfer certain personal data to the U.S. While AppLovin participates and has certified its compliance with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework, in light of the judgment of the Court of Justice of the European Union in Case C-311/18 and the similar announcement from the Swiss Federal Data Protection and Information Commissioner, we do not rely on this framework as a legal basis for transfers of personal data under the General Data Protection Regulation. We continue however to adhere to these principles and we rely on EU Standard Contractual Clauses and other safeguards to enable such transfers.
Lawful Basis for Processing
On certain occasions, we process your personal data when it is necessary for the performance of a contract to which you are a party, such as to provide the Services to you. We may also process your personal data to respond to your inquiries concerning our products and services.
On other occasions, we process your personal data where required by law. We may also process your personal data if necessary to protect your interests or the interests of a third party.
Additionally, we process your personal data when necessary to do so for fraud prevention, improving our network and services, and marketing our services to advertisers and publishers; where these interests are not overridden by your data protection rights.
If the processing of personal data is necessary and there is no other lawful basis for such processing, We will generally ensure that consent has been obtained from you. You have the right to withdraw your consent to processing of personal data at any time.
For questions about data processing, please contact our Data Protection Officer. Visit the “Contact” section below for contact information.
Children
We do not collect or otherwise process personal data from individuals in the European Economic Area, the United Kingdom, and Switzerland whom we know to be under 16 years of age.
Your Rights
If you are an individual in the EU, you are able:
- To request access to the personal data we hold about you;
- To request that we rectify or erase your personal data;
- To request that we restrict or block the processing of your personal data;
- Under certain circumstances, to receive personal data about you that we store and transmit to another without hindrance from us, including requesting that we provide your personal data directly to another, i.e., a right to data portability; and
- Where we previously obtained your consent, to withdraw consent to processing your personal data.
To exercise these rights described above, please email us at [email protected]. Please be aware that we may be unable to afford these rights to you under certain circumstances, such as if we are legally prevented from doing so.
Additionally, you have the right to lodge a complaint against us. To do so, contact the supervisory authority in your country of residence.
[END OF EU SPECIFIC PROVISIONS]
Specific Provisions For California Consumers
These additional provisions for California consumers apply only to individuals who reside in California. The California Consumer Privacy Act of 2018 (“CCPA”) and California Privacy Rights Act of 2020 (“CPRA”) provide additional rights to know, access, correct, delete, and opt out, and requires “businesses” collecting or disclosing personal information to provide notice and a means to exercise those rights.
Your California Privacy Rights. California residents have the rights listed below under the CCPA. However, these rights are not absolute, and in certain cases we may decline your request as permitted by law.
- Information. You can request the following information about how we have collected and used your Personal Information during the past 12 months:
- The categories of Personal Information that we have collected.
- The categories of sources from which we collected Personal Information.
- The business or commercial purpose for collecting and/or selling Personal Information.
- The categories of third parties to whom we disclose Personal Information.
- The categories of Personal Information that we sold or disclosed for a business purpose.
- The categories of third parties to whom the Personal Information was sold or disclosed for a business purpose.
- Access. You can request a copy of the Personal Information that we have collected about you during the past 12 months.
- Correct. You can request that we correct any information on your account that is not accurate, complete, or updated by providing us with the necessary information to correct it.
- Deletion. You can ask us to delete the Personal Information that we have collected from you.
- Opt-out of sales. You can opt-out of any sale of your Personal Information.
- Nondiscrimination. You are entitled to exercise the rights described above free from discrimination as prohibited by the CCPA.
Exercising your rights. You may exercise your California privacy rights described above by emailing us at [email protected] with the subject line “California Rights Request” and specifying which right(s) you would like to exercise, or by submitting requests in the settings menu of the Rewards+ app by clicking “My Account” and then “Manage My Data”. Additionally, you may opt-out of receiving personalized recommendations via the Rewards+ settings by toggling off “show personalized recommendations”. Please know that opting out of interest-based advertising does not mean that you will not receive advertising. You may still receive ads, but those ads may be less relevant to your interests.
We may need to verify your identity before processing your request. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it. We may be unable to fulfill certain requests for deletion where we are unable to verify your identity, or where an exception to such right applies, such as when the information is necessary for us or our service providers to complete the transaction with you, detect security incidents or fraud, fixing errors, exercise free speech or another right provided by law, comply with legal obligations, or other internal and lawful uses. If we are unable to comply with all or a portion of your request, we will explain the reasons for declining to comply with the request.
You also have the right not to be discriminated against for exercising any of the rights listed above. In certain circumstances, you are permitted to use an authorized agent to submit requests on your behalf where (i) you provide sufficient evidence to show that the requestor is an authorized agent with written permission to act on your behalf and (ii) you successfully verify your own identity with us.
Notice of Financial Incentive
AppLovin Rewards+ is a reward program designed for mobile device users to discover deals, discounts, coupons, and cash-back promotions for products sold by participating third-party merchants while shopping on their applications and mobile websites. To access Rewards+ Services, including redeeming cash-back, you need to register, create an account, and accept the AppLovin Rewards+ Privacy Policy and the Rewards+ Additional Terms of Service. Additional terms and exclusions may apply and will be presented when the cash-back is offered or saved.
In order to provide you with Rewards+ Services, we collect and process certain information about you. For instance, we collect your email address and/or phone number in order to deliver the cash-back rewards you earned by purchasing eligible items from participating merchants. You can find more details in the “Personal Information We Collect” section above.
Under California law, offering promotions such as cash-back may be considered a financial incentive provided in exchange for the collection and retention of personal information. While we do not assign a monetary value to the data we collect through the Rewards+ Services, based on our reasonable estimate, the value we receive from your personal information is reasonably equal to the value of the financial incentive we provide to users of Rewards+ Services. The method for calculating the cost would include costs associated with facilitating and managing the incentive or program, investing in enhancing user data and leveraging the relationship with users, and all other costs reasonably related to the incentive or program.
Participation in Rewards+ Services is always optional, and you can terminate program participation at any time by deleting the Rewards+ app or by contacting us at [email protected].
[END OF CALIFORNIA SPECIFIC PROVISIONS]
Other Sites and Services
Our Services may link to third-party websites and merchants sites. We are not responsible for the privacy practices or the content of third-party websites and mobile apps. If you have any questions about their privacy practices, you should review their policies and contact them directly.
Security and Retention of Your Information
We implement reasonable measures to help secure the information we collect through the Services. We retain the data we collect through the Services for up to 2 years. Information is automatically purged from our system if the Services do not receive any updated information for a device in the last 2 years. Note that we will retain information in our systems for as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
International Use
We store information that we collect from your device with our cloud storage providers in the United States. Accordingly, please note that if you do not live in the United States, we will transfer your information to and store it in the United States. If you are located in the European Economic Area, the United Kingdom, or Switzerland, we will transfer your information to the United States based on the Standard Contractual Clauses.
Children
We do not knowingly collect or maintain personal information collected online from children under the age of 13, except to the extent that the U.S. Children’s Online Privacy Protection Act permits us to collect and maintain such information without parental consent. If you believe your child has provided us with personal information that is covered by the U.S. Children’s Online Privacy Protection Act without your required consent, please contact us at [email protected] and we will make reasonable efforts to delete the information from our records.
Changes to the Privacy Policy
We reserve the right to amend this Policy from time-to-time. Any material change will be reflected in this Privacy Policy. We will indicate the date this Policy was last updated. By continuing to use the Services after that date, you agree to the privacy practices contained in the updated Privacy Policy.
How to Contact Us
If you have any questions or comments about this Policy, please write to us at:
Data Protection Officer
AppLovin Corporation
1100 Page Mill Road
Palo Alto, CA 94304
You can also contact us via email at [email protected].
