Effective date: May 27, 2025
You can find the prior version here and here.
AppLovin Corporation (“AppLovin”, “we,” “us,” or “our”) provides the “Array Services”, comprised of the preinstalled Array application, the Array software development kit (the “SDK”) if applicable, and Direct Download, which facilitates the on-device installation of mobile apps that you choose to download through the Array Services.
This Privacy Policy describes how we handle information that we collect through the Array Services. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Array Terms of Service. Additionally, and depending on your jurisdiction, this Privacy Policy describes certain rights and choices concerning your information that may apply to you.
This Privacy Policy does not apply to AppLovin’s privacy practices with respect to its Website or Advertising Services. For information regarding such practices, please click here.
By using or accessing the Array Services in any manner, you acknowledge and agree to the practices and policies outlined in this Privacy Policy and the Array Terms of Service. If you do not agree with our privacy practices, you must stop using the Array Services.
Index
Information We Collect
If you are a user who interacts with the Array Services, we may collect certain information, including the following:
- Device information, including make, model, and operating system;
- Device properties, including screen size and resolution, device architecture, operating system version, and network connection;
- Carrier;
- Country, time zone, and locale settings (country and preferred language); and
- Event data related to your interaction with the Array Services.
We will also create and assign to your device an internal identifier that is not shared with third -party advertising partners.
How We Use Your Information
We generally use the information we collect to:
- Deliver the Array Services, maintain, and improve them;
- Perform analytics and reporting;
- Promote the safety, security, and integrity of the Array Services;
- Comply with legal and regulatory obligations; and
- Communicate with you about our Array Services, including to respond to your customer service requests.
How We Share Your Information
We may share information we collect or derive with third parties in the following contexts:
- Service providers. We transfer your information to service providers, such as our cloud hosting service provider or technical support providers. These service providers must adhere to strict confidentiality obligations in a way that is consistent with this Privacy Policy and the agreements we enter into with them.
- Regulatory or Legal Requirements. We may disclose your information to governmental regulatory authorities as required by law, including for tax or accounting purposes, in response to their requests for such information or to assist in investigations. We may also disclose your information to third parties in connection with claims, disputes, or litigation, when otherwise required by law or court order.
- Safety and Terms Enforcement. We may disclose information if we determine, in our sole discretion, that its disclosure is necessary to protect the health, safety, or rights of you or any other person, protect against fraud, or enforce our legal rights, including contractual commitments made to us by third parties.
- Business Transfers. We may disclose your information as part of an organizational business transaction, such as a merger, acquisition, joint venture, financing, or sale of organizational assets and may transfer your information to a third party as one of the business assets in such a transaction. We may also disclose your information in the event of insolvency, bankruptcy, or receivership.
We do not share your information with any third -party advertising partners.
Your Privacy Rights and Choices
You may have the right to request access to, correct, amend, delete, port to another service provider, restrict, or object to certain uses of your information. We will not charge you or provide you with a different level of service if you exercise any of these rights.
You can request access to, or deletion of, your information within the Direct Download mobile app installation interface by clicking on the “i”. To protect your privacy, before we complete your request, we may ask you to verify your identity or provide additional information.
Additional Provisions For EU/UK Consumers
Lawful Basis for Processing
Where we process any personal data to provide the Array Services to you, including where we do so to provide support services and respond to customer service requests, our processing is necessary for the performance of a contract between you and us.
We process your personal data where necessary to analyze the use and improve the performance of our services, including for fraud prevention and detection. This processing is necessary for our legitimate interests, namely ensuring the proper operation and use of our services and detection of fraud.
Where we are required to disclose personal data to comply with applicable law, our processing is necessary to comply with a legal obligation to which we are subject.
Otherwise, we will process any personal data where you have given us consent to do so. You have the right to withdraw your consent to processing of personal data at any time.
For questions about data processing, please contact our Data Protection Officer. Visit the “Contact” section below for contact information.
Your Rights
If you are an individual in the EU/UK, you are able:
- To request access to the personal data we hold about you;
- To request that we rectify or erase your personal data;
- To request that we restrict or block the processing of your personal data;
- Under certain circumstances, to receive personal data about you that we store and transmit to another without hindrance from us, including requesting that we provide your personal data directly to another, i.e., a right to data portability; and
- Where we previously obtained your consent, to withdraw consent to processing your personal data.
You also have the right to object to any processing based on our legitimate interests where there are grounds relating to your particular situation. There may be compelling reasons for continuing to process your personal data, and we will assess and inform you if that is the case. You can object to marketing activities for any reason.
To exercise these rights described above, please email us at arraydataprotection@applovin.com. Please be aware that the above rights are subject to limitations set out in applicable data protection law.
Additionally, you have the right to lodge a complaint against us. To do so, contact the supervisory authority in your country of residence.
International Transfers
We may transfer certain personal data to recipients in the U.S. Where we do so, we rely on EU Standard Contractual Clauses and other safeguards to enable such transfers, or we ensure that recipients are registered participants in the EU-U.S. Data Privacy Framework and the UK Extension to the EU-U.S. Data Privacy Framework.
[END OF EU/UK SPECIFIC PROVISIONS]
U.S. Multistate Privacy Provisions
This section applies only to individual residents (the “Covered Individual Residents”) of the applicable U.S. states that have enacted comprehensive consumer privacy laws, including the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act (the “CCPA”), the Colorado Privacy Act, the Connecticut Data Privacy Act, Oregon Consumer Privacy Law, Utah Consumer Privacy Act, the Virginia Consumer Data Protection Act, and each of their associated regulations, as well as similar applicable state consumer privacy laws that are in effect (collectively, the “State Privacy Laws”).
Collection, Use, and Disclosure of Personal Information
The chart below summarizes the categories of personal information we collect, the sources of the personal information collected, the business purposes for our collection, and to whom we disclose personal information for a business purpose. The chart describes our practices, both current and during the last 12 months.
| Category of Personal Information Collected | Source(s) of Personal Information | Business Purpose(s) for Collection | Disclosure for a Business Purpose |
|---|---|---|---|
Identifiers, such as Array assigned random token. Additional Identifiers, such as IP address and online identifier (like advertising ID) (not applicable to Direct Download) | • You or your device(s) • Manufacturer of your device or your mobile carrier (not applicable to Direct Download) | • Service Delivery • Technical Support & Debugging • Customer Support • Analytics • Platform Protection & Fraud Prevention • Compliance with Legal Obligations • Business Research & Development, Marketing & Promotions, and Delivery of Advertisements (not applicable to Direct Download) | • Service Providers • Your Specified Recipient(s) • Government Entities/Law Enforcement |
| Commercial Information, such as records of services considered or other purchasing or consuming histories or tendencies (not applicable to Direct Download) | • You or your device(s) | • Service Delivery • Delivery of Advertisements • Analytics • Business Research & Development • Platform Protection & Fraud Prevention • Compliance with Legal Obligations | • Service Providers • Your Specified Recipient(s) |
Internet or Network Information, such as information regarding interactions with a website, application, or advertisement | • You or your device(s) | • Service Delivery • Delivery of Advertisements • Analytics • Business Research & Development • Platform Protection & Fraud Prevention • Compliance with Legal Obligations | • Service Providers • Your Specified Recipient(s |
| Inferences, such as the derivation of information, data, or assumptions from the categories of personal information included above (not applicable to Direct Download) | • You or your device(s) | • Service Delivery • Delivery of Advertisements • Analytics • Business Research & Development • Platform Protection & Fraud Prevention • Compliance with Legal Obligations | • Service Providers |
| Sensitive Personal Information, including social security numbers, drivers’ licenses, financial account or credit card numbers, precise geolocation, racial and ethnic characteristics, religious and philosophical beliefs, union membership, the contents of messages (mail, email, or text), mental or physical health condition or diagnosis, sex life or sexual orientation, genetic and biometric data, or personal data from a known child. | N/A | N/A | N/A |
“Selling” or “Sharing” of Personal Information
We do not “sell” your personal information or “share” your personal information for cross-context behavioral advertising under the State Privacy Laws via the Array Services.
Your Privacy Rights
As a Covered Individual Resident, you may be able to exercise the following rights in relation to the personal information that we may have collected about you, subject to certain limitations and requirements, including the verification of your identity and our right to retain information to comply with our legal obligations, among other circumstances.
| Privacy Right | Brief Details |
|---|---|
Know and Access Your Personal Information/ Portability | Under the State Privacy Laws, you have the right to obtain confirmation regarding whether we are processing your personal information and to access that personal information and, in some cases, information about the third parties who may receive such personal information. You also have the right to access that personal information in a portable, readily usable format, unless not technically feasible to provide in such a format. With respect to the CCPA’s right to access, you have the right to request the following: (a) the specific pieces of personal information the business has collected about you and (b) the categories of personal information collected, the sources of collection, the business/commercial purpose for collecting or “selling/sharing” personal information, and the categories of third parties to whom the business discloses personal information. |
| Request Deletion of your Personal Information | You have the right to request that we delete certain personal information that we may have collected from you. |
| Opt-Out of the “Sale” or “Sharing” of your Personal Information or Targeted Advertising | In certain circumstances, you have the right to opt-out of “sales” of personal information or “shares,” or processing of your personal information for purposes of serving you with targeted ads or content, otherwise referred to herein as “cross-context behavioral advertising” or “targeted advertising”. However, we do not “sell” or “share” or otherwise process your personal information for cross-context behavioral advertising/targeted advertising via the Array Services. |
| Non-Discrimination | You have the right to exercise the rights conferred on you by the State Privacy Laws without discrimination. |
| Correct Inaccurate Information | You have the right to request that we correct errors or inaccurate information in the personal information that we may have collected from you. |
| Limit the Use or Disclosure of Sensitive Personal Information | In certain circumstances, you have the right to limit the use of any sensitive categories of personal information. As noted above, AppLovin does not collect sensitive categories of personal information via the Array Services. |
| Opt-Out of the Profiling in Furtherance of Decisions that Produce Legal or Similarly Significant Effects | In certain circumstances, you have the right to opt-out of the use of your personal information for profiling in furtherance of decisions that produce legal or similarly significant effects. We do not engage in such profiling via the Array Services. |
How to Exercise Your Rights
To exercise the above rights, please email us at arraydataprotection@applovin.com or write to us at the physical address in the “Contact Us” section below, with the subject line “Data Privacy Rights Request” and specify which right(s) you would like to exercise (for example, your right to delete). Additionally, you can request access to, or deletion of, your information within the Direct Download mobile app installation interface by clicking on the “i”. To protect your privacy, before we complete your request, we may ask you to verify your identity or provide additional information.
In certain circumstances, we may decline a request to exercise the rights described above, particularly where we are unable to verify your identity or locate your information in our systems. If we are unable to comply with all or a portion of your request, we will explain the reasons for declining to comply with the request.
In certain circumstances, you are permitted to use an authorized agent to submit requests on your behalf. To the extent permitted under law, we will take steps to verify the identity of the person seeking to exercise their rights and to verify that the corresponding agent has been authorized to make a request on that person’s behalf, such as by providing us with a signed written authorization.
Depending on your state, if you have submitted a request that you believe we have not fulfilled, you may contact us to appeal our decision by replying to our response to your request, or by contacting us at arraydataprotection@applovin.com.
[END OF U.S. MULTI-STATE PRIVACY PROVISIONS]
Other Sites and Services
The Array Services may link to third-party websites and apps. We are not responsible for the privacy practices or the content of third-party websites and mobile apps. If you have any questions about their privacy practices, you should review their policies and contact them directly.
Data Security and Retention
We implement reasonable physical, technical and administrative measures to help secure the information we collect through the Array Services.
We retain the data we collect through the Array Services for up to 2 years. Note that we will retain information in our systems for as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Data Storage and Transfer of Information Outside Your Country
We store information that we collect from your device with our cloud storage providers in the United States. Accordingly, please note that if you do not live in the United States, we will transfer your information to and store it in the United States.
Children’s Privacy
The Array Services are not intended for use by children as defined under applicable law. We do not knowingly collect or otherwise process personal information from children. If you believe the Array Services have been used by a child, please contact us at arraydataprotection@applovin.com.
Changes to the Privacy Policy
We may, in our sole discretion, make changes to this Privacy Policy from time to time. If we make any changes, we will update the “Effective Date” posted at the top of this Privacy Policy. By continuing to use the Array Services after that date, you agree to the privacy practices contained in the updated Privacy Policy.
Contact Us
If you have any questions or comments about this Privacy Policy, please write to us at:
Data Protection Officer
AppLovin Corporation
1100 Page Mill Road
Palo Alto, CA 94304
You can also contact us via email at arraydataprotection@applovin.com.