Company Culture

Digital Avatars: AppLovin designers flex their design muscles for fun

by AppLovin on Jul 6, 2019

Last year, AppLovin’s Creative Services team had the idea to create digital avatars for all 200+ AppLovin employees. It was a fun way for AppLovin’s designers to flex their animation muscles and to get everyone in the company excited about having a cute, shareable avatar that represented their interests and personality. 

“Many of our designers have an illustration or animation background so the Digital Avatar project was a fun way to keep our skills sharp while giving back to the office,” said Senior Designer Crystal Witten. 

Over the course of several months, twelve designers were tasked with creating avatars for any employee that wanted one. Employees were sent a questionnaire asking things like their favorite color, animal, book, hobbies, and talent. But the most fun detail to incorporate into an avatar was each person’s spirit animal. 

When asked which avatar was her favorite to animate, Crystal said, “It’s hard to pick but I had an especially good time making Kellie’s. It was an interesting challenge to try and mix all of her interests into one avatar.”

Kellie Knight AppLovin avatar

As you can tell, Kellie likes dogs, singing, baking, and games.

Over 90 digital avatars have been made so far with more to come as the AppLovin team grows! Check out some other digital avatars in the gallery below.

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