Claire Tak

Claire Tak is Marketing Manager, Content at AppLovin

Posts by Claire

WildCard Games leverage AppLovin’s holistic solutions to accelerate growth

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WildCard Games leverage AppLovin’s holistic solutions to accelerate growth

July 20, 2021

Q&A with SparkLabs: Best Practices for Creating Compelling Ads

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Q&A with SparkLabs: Best Practices for Creating Compelling Ads

July 16, 2021

The Best User Acquisition Practices for Your App

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The Best User Acquisition Practices for Your App

July 8, 2021

Happy Father’s Day: What AppLovin Employees are Most Grateful for

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Happy Father’s Day: What AppLovin Employees are Most Grateful for

June 17, 2021

PeopleFun Celebrates 10 Years of Exceptional Growth, Plus Wordscapes Turns 4!

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PeopleFun Celebrates 10 Years of Exceptional Growth, Plus Wordscapes Turns 4!

June 14, 2021

How Chain Cube Went from Weak Metrics to the Top of the Charts

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How Chain Cube Went from Weak Metrics to the Top of the Charts

June 9, 2021

How PeopleFun Uses SparkLabs Creatives to Improve Confidence About Game Prototyping

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How PeopleFun Uses SparkLabs Creatives to Improve Confidence About Game Prototyping

June 4, 2021

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Growing Your Brand from Food Recipe Writer to Instagram Influencer

May 28, 2021

Debunking iOS 14.5 Myths for Advertisers and Developers

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Debunking iOS 14.5 Myths for Advertisers and Developers

May 15, 2021

How Green Panda Games Perfects Growth Through Automation with AppLovin

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How Green Panda Games Perfects Growth Through Automation with AppLovin

May 8, 2021

How Clipwire Games Continues to Thrive During This Remote Time

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How Clipwire Games Continues to Thrive During This Remote Time

April 24, 2021

KPIs That Help Scale Your Mobile Game

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KPIs That Help Scale Your Mobile Game

April 14, 2021

3 Solid A/B Tests to Boost Your Revenue

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3 Solid A/B Tests to Boost Your Revenue

March 31, 2021

PeopleFun Employee Spotlight: ‘Everything We Do Is About Making Fun Experiences’

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PeopleFun Employee Spotlight: ‘Everything We Do Is About Making Fun Experiences’

March 26, 2021

International Women’s Day Q&A with AppLovin’s Female Leaders

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International Women’s Day Q&A with AppLovin’s Female Leaders

March 9, 2021

Breaking Down the Success of Wordscapes: How to Strengthen Longevity in Your Casual Game

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Breaking Down the Success of Wordscapes: How to Strengthen Longevity in Your Casual Game

March 4, 2021

Simple Creative Tweaks to Make in Your Ads for Big Wins

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Simple Creative Tweaks to Make in Your Ads for Big Wins

February 27, 2021

What is a Waterfall? (And Why It’s Time to Say Goodbye Forever)

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What is a Waterfall? (And Why It’s Time to Say Goodbye Forever)

February 26, 2021

Common Myths About Mobile Ads Debunked

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Common Myths About Mobile Ads Debunked

February 18, 2021

Clipwire’s Partnership With The Price Is Right: What to Understand About Licensing an IP for Your Game

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Clipwire’s Partnership With The Price Is Right: What to Understand About Licensing an IP for Your Game

February 12, 2021

How In-App Bidding Helps Homa Games Grow UA and Ad Revenue for Hyper-Casual Games

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How In-App Bidding Helps Homa Games Grow UA and Ad Revenue for Hyper-Casual Games

February 9, 2021

Tony Goodman, the CEO Behind Wordscapes and How They Make Successful Games Across Genres

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Tony Goodman, the CEO Behind Wordscapes and How They Make Successful Games Across Genres

February 5, 2021

How Super Free Games Broke into the Top-Grossing Games in 114 Countries

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How Super Free Games Broke into the Top-Grossing Games in 114 Countries

January 29, 2021

How to Stay Creative in a Remote Environment

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How to Stay Creative in a Remote Environment

January 9, 2021

AppLovin’s Biggest Success Stories in 2020: Increasing Revenue, Growth, and Efficiency

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AppLovin’s Biggest Success Stories in 2020: Increasing Revenue, Growth, and Efficiency

January 1, 2021

SupertapX Shares Their Formula for Success in Hyper-Casual

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SupertapX Shares Their Formula for Success in Hyper-Casual

December 17, 2020

Engineering Intern: ‘I Was Drawn to AppLovin’s Strong Culture and Mission’

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Engineering Intern: ‘I Was Drawn to AppLovin’s Strong Culture and Mission’

November 14, 2020

A Deep Dive Into Ad Monetization: 4 Things You Should Be Doing to Optimize Your Data

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A Deep Dive Into Ad Monetization: 4 Things You Should Be Doing to Optimize Your Data

November 7, 2020

FemLovin Learns the Tools to Manage Competitive Behavior

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FemLovin Learns the Tools to Manage Competitive Behavior

November 6, 2020

Azur’s Partnership With SparkLabs Saved Them Time and Drove Higher Profits

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Azur’s Partnership With SparkLabs Saved Them Time and Drove Higher Profits

October 28, 2020

Ask the Dev Recap: How to Master Marketability for Your Game’s Prototype

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Ask the Dev Recap: How to Master Marketability for Your Game’s Prototype

October 7, 2020

What is Solitaire Cruise?

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What is Solitaire Cruise?

October 2, 2020

PGC Recap: Hybrid Approach Improves ARPDAU for Studios & ‘If You Want to Earn More Money with Less Work, Definitely Consider MAX!’

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PGC Recap: Hybrid Approach Improves ARPDAU for Studios & ‘If You Want to Earn More Money with Less Work, Definitely Consider MAX!’

September 26, 2020

What is Wordscapes?

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What is Wordscapes?

September 19, 2020

Lion Studios Webinar Recap: 3 Key Takeaways From Our Epic Failures

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Lion Studios Webinar Recap: 3 Key Takeaways From Our Epic Failures

September 18, 2020

How Developers in the Hyper-Casual Genre Stay Competitive & What Your Studio Can Do to Keep Up

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How Developers in the Hyper-Casual Genre Stay Competitive & What Your Studio Can Do to Keep Up

September 15, 2020

AppLovin’s Engineering Interns Grow Their Confidence: ‘The Work Was Meaningful and Impactful’

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AppLovin’s Engineering Interns Grow Their Confidence: ‘The Work Was Meaningful and Impactful’

September 10, 2020

Ask the Dev: How to Determine Your UA Strategy

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Ask the Dev: How to Determine Your UA Strategy

August 26, 2020

Pocket Gems’ ‘Episode’ Improved Player Experience and Increased Ad ARPDAU 60% on Android With MAX

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Pocket Gems’ ‘Episode’ Improved Player Experience and Increased Ad ARPDAU 60% on Android With MAX

August 20, 2020

Game Developers Conference 2020 Takeaways: The Pandemic’s Impact on Gaming, Plus Trends in Asian Markets

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Game Developers Conference 2020 Takeaways: The Pandemic’s Impact on Gaming, Plus Trends in Asian Markets

August 19, 2020

Gameheads CEO ‘Speechless’ After Receiving 100 Donated Laptops from AppLovin Cares

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Gameheads CEO ‘Speechless’ After Receiving 100 Donated Laptops from AppLovin Cares

August 14, 2020

‘It’s Been a Game Changer’: How Beresnev Games Improved Profits and ROAS Through User-Level Ad Data

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‘It’s Been a Game Changer’: How Beresnev Games Improved Profits and ROAS Through User-Level Ad Data

August 5, 2020

Ask the Dev: 8 Key Takeaways That Helped Etermax Improve Testing and ROI

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Ask the Dev: 8 Key Takeaways That Helped Etermax Improve Testing and ROI

July 30, 2020

Looking for an Internship? AppLovin’s Intern Reveals No.1 Skill for Success

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Looking for an Internship? AppLovin’s Intern Reveals No.1 Skill for Success

July 24, 2020