Mobile Apps Blog

Company Culture

AppLovin and AppsFlyer fundraiser raises $31,755 for the victims of the Northern California fires

by Briana Billingham on Nov 21, 2017

Advertisers

India’s booming mobile market brings unique challenges for marketers

by Katie Jansen on Nov 17, 2017

Developers

Opinion: Super Mario Run’s failure proves free-to-play is still king

by Lewis Leong on Nov 3, 2017

Developers

Ad Tech Deconstructed: What is a SSP, or supply-side platform?

by Katy Jensen on Nov 1, 2017

Advertisers

Ad Tech Deconstructed: What is a DSP, or demand-side platform?

by Katy Jensen on Oct 11, 2017

Advertisers

Adopting a people-centric view will lead to marketing success at home and abroad (Advertising Week panel recap)

by Lewis Leong on Oct 6, 2017

Developers

Ask the Developer: Fluffy Fairy Games on the importance of community

by Lewis Leong on Oct 3, 2017

Advertisers

For marketers, video still dominates but requires new strategies to be successful (Advertising Week panel recap)

by Lewis Leong on Sep 29, 2017

Developers

Ask the Developer: How rewarded video helped Beeworks increase retention rates

by Tatsuo Sakamoto on Sep 21, 2017

Advertisers

Ad creatives: Tips and best practices

by Maria Golcz on Sep 19, 2017

Advertisers

What causes user acquisition costs to fluctuate?

by Katie Jansen on Sep 12, 2017

Developers

Ask the Developer: SELECT BUTTON on how to take your mobile game global

by Tatsuo Sakamoto on Sep 8, 2017