Mobile Apps Blog

Tag: User Acquisition

AppLovin app monetization optimization kpi

Advertisers

A Marketer’s Guide: Must-Know KPIs for Measuring Your Mobile App’s Performance

by AppLovin on Apr 15, 2021

Developers

The Best User Acquisition Practices for Your App

by Claire Tak on Apr 7, 2021

Developers

Mastering Steady Growth With Hamster Tycoon: How This Korean Indie Studio Did It

by Kae Mochida on Mar 19, 2021

Developers

What is Retention Rate and Why Does it Matter?

by Claire Tak on Feb 19, 2021

Developers

Wordscapes: Secrets Behind the Most Popular Word Game in the World

by AppLovin on Jun 17, 2020

Developers, Interviews

Ask the Developer: Kayac on Reaching #1 With Park Master

by Tomoya Katagi on Mar 3, 2020

MAX ad-level attribution v2

Product News

Take Ad-Revenue Attribution to the Next Level With MAX

by Idil Canal on Jan 16, 2020

Pocket Gamer Connects Helsinki 2019

Advertisers

Pocket Gamer Connects Helsinki: Strategies for Retaining The Right Users

by Carl Livie on Oct 5, 2019

App Annie mobile game trends 2019

Developers

The 5 biggest mobile gaming trends from App Annie’s The State of Mobile 2019 report

by Lewis Leong on Jan 24, 2019

Hypercasual mobile game genre blog post

Developers

Hyper-casual: Mobile gaming’s newest genre

by Johannes Heinze on Aug 3, 2018

AppLovin-amplify-workshop-series-tokyo

Events

Amplify Tokyo: Going global with hyper-casual games

by Amy Mills on May 18, 2018

Applovin-ask-the-developer-series

Developers

AppLovin presents: Ask the Developer

by Lewis Leong on May 10, 2018

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