Downstream revenue is revenue that is not gained at the point of sale. Instead, it is revenue earned from services and features offered from within your product/platform/app. This may come in the form of:
- In-app purchases (IAP)
Downstream revenue is fairly vital to most modern mobile apps, as they are primarily free-to-install and use.
To learn more about optimizing for downstream revenue, check out our blog “Best Practices for Mobile User Acquisition.”
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