Suppression List

What is a suppression list?

A suppression list is the list of an audience for a mobile game that advertisers share with an ad network to improve targeting and return on investment (ROI) for user acquisition campaigns.

What types of suppression lists are there?

Static: Lists all device IDs that have previously interacted with your mobile game.

Dynamic: Allows a tracking solution to pass on device IDs that install your mobile game dynamically.

Custom: These lists are used for retargeting campaigns. Ad networks would leverage custom lists to target users who already have your mobile game installed, looking to re-engage them.

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