What is a suppression list?
A suppression list is the list of an audience for a mobile game that advertisers share with an ad network to improve targeting and return on investment (ROI) for user acquisition campaigns.
What types of suppression lists are there?
Static: Lists all device IDs that have previously interacted with your mobile game.
Dynamic: Allows a tracking solution to pass on device IDs that install your mobile game dynamically.
Custom: These lists are used for retargeting campaigns. Ad networks would leverage custom lists to target users who already have your mobile game installed, looking to re-engage them.
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