Crush your Q4 goals with AppLovin
The playbook top brands use to win the holiday season.
“Ridge generated over $2.8M in profitable sales with AppLovin in Q4!”
Sean Frank
CEO, Ridge
What's inside
- check_circleWhen to be at scale, and what to lock in before October ends
- check_circleHow to set up your campaigns: goal type, audience, budget, and catalog
- check_circleWhat to ship creatively, and how often, based on what top brands actually do
- check_circleHow to change your offer as the season moves past BFCM
- check_circleThe complete Q4 game plan, month by month
PLAYBOOK TIP
64%
higher Day 0 ROAS
with captions
No captions
With captions
PLAYBOOK TIP
64%
higher Day 0 ROAS
with captions
Why AppLovin for Q4?
1B+
People play mobile games in our network every day, most for over an hour
77%
of these shoppers spend $100+ per visit — your customers are already there
100%
Full-screen, unskippable ads guarantee every impression sees your offer
<1hr
To go live, then scale to six figures of profitable spend in days
Consumer brands are winning here
6.5x Black Friday spend with 93.7% new customers
"I think a lot of people would be surprised how engaging the audience is."
Hit BFCM targets. Scaled quality customers.
"We had AppLovin in the mix during BFCM, and it was very critical to deliver our targets."
2.35x Incremental ROAS
"Our incremental ROAS was 2.35, which we've never seen from any other channel."
Incremental growth, validated through rigorous testing
"AppLovin cleared our ROAS threshold."
+50% Increase in New-Customer ROAS
"We grew our AppLovin spend 3.4x and our new-customer ROAS actually improved."
More than 30% DTC Revenue Growth
"We've scaled a tremendous amount with AppLovin in a short period of time."
