MoPub > MAX

Migrating to MAX

Start earning even more with the integrated MAX platform

Grow faster with powerful new features and the best support ever.

Here’s what our developers are saying

“

We are already seeing incredible lift and increases in revenue across our top titles, which allows us to invest more in user acquisition.

Dmitry Shelengovskiy

CEO, Playgendary

“

Migrating to MAX was a lot easier and faster than we thought possible, and we’re already seeing lift in UA.

Mert Can Kurum

Founder, Ruby Game Studio

“

It was very simple to migrate our MoPub waterfall structure into MAX using the automated tool. This saved us hours of manual work.

Carlo Santiago

Ad Monetization Manager, Uken Games

“

Migrating to the AppLovin platform from MoPub was an important step we recently made. We are already seeing a positive trend of increasing profits in products we have moved to MAX.

Arkadiy Kuznetsov

VP of Marketing and Monetization, Gismart

“

With the Mopub acquisition, we are really excited to see AppLovin introduce the next generation of tools that will help apps drive meaningful gains in revenue for the community.

Daniel Kenny-Godoy

Head of Programmatic and AdOps, Wattpad

Playgendary
Ruby Games
Uken Games
Gismart
Wattpad
“

We are already seeing incredible lift and increases in revenue across our top titles, which allows us to invest more in user acquisition.

Dmitry Shelengovskiy

CEO, Playgendary

“

Migrating to MAX was a lot easier and faster than we thought possible, and we’re already seeing lift in UA.

Mert Can Kurum

Founder, Ruby Game Studio

“

It was very simple to migrate our MoPub waterfall structure into MAX using the automated tool. This saved us hours of manual work.

Carlo Santiago

Ad Monetization Manager, Uken Games

“

Migrating to the AppLovin platform from MoPub was an important step we recently made. We are already seeing a positive trend of increasing profits in products we have moved to MAX.

Arkadiy Kuznetsov

VP of Marketing and Monetization, Gismart

“

With the Mopub acquisition, we are really excited to see AppLovin introduce the next generation of tools that will help apps drive meaningful gains in revenue for the community.

Daniel Kenny-Godoy

Head of Programmatic and AdOps, Wattpad

Key Features

Everything you love about MoPub is now part of the industry-leading MAX platform.

Demand
MAX
MoPub
MAX + MoPub

25+ Officially Supported SDK Networks, In-App Bidders & 150+ DSPs in Real-Time Auctions

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Custom Networks (SDK & Server-to-Server)

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Direct-Sold Ad Campaigns With Audience Targeting (e.g. cross-promo, promotional, backfill)

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Private Marketplace Deals

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Analytics
MAX
MoPub
MAX + MoPub

Real-Time Mediation and Programmatic Exchange Analytics

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Impression-Level Revenue & Creative ID Support

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Brand Safety for Buyers
MAX
MoPub
MAX + MoPub

Open Measurement SDK Support for Viewability

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Sellers.json

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App-ads.txt Adoption

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MRC-Accredited Fraud Protection Partnerships

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See full list of features
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Migrate to MAX
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