Effective Date: March 18, 2021
AppLovin Corporation (“we,” “us,” “our” or “AppLovin”) is a mobile app growth company that provides application developers with the tools to grow their businesses by automating and optimizing the marketing and monetization of their apps.
Table of Contents
- Specific Provisions for EU Individuals
- Specific Provisions for California Consumers
This section describes the information we collect, use, and share through our Services.
Information Collection and Use
If you are a consumer that downloads and uses an application which contains the AppLovin SDK or otherwise interacts with the Services, we may collect certain device information including the following:
- Device make, model and operating system;
- Device properties related to screen size & orientation, audio and battery, device memory usage, boot time;
- Device settings related to accessibility features, font size, theme;
- Operating system;
- Name and properties of mobile application through which a consumer interacts with the Services;
- Country, time zone and locale settings (country and preferred language);
- City- and/or country-level geolocation data;
- Network connection type and speed;
- IP Address;
- Internet browser user-agent used to access the Services; and
- Advertising IDs (IDFA/GAID).
Using the information we collect, we are able to deliver the Services, improve them, and research and develop new ones.
We may share information we collect or derive with third parties for the following purposes:
- With service providers that perform services on our behalf;
- With our affiliates;
- To provide our clients with the Services, such as to deliver relevant advertising, and to provide attribution;
- For analytics and research purposes;
- In response to subpoenas, court orders, or other legal processes;
- To protect our or a third party’s legal rights or to defend against a legal claim; and
- As part of a business transfer such as a merger, acquisition, or at bankruptcy.
Sharing With Third-Party Partners and Customers
We work with third party companies who help us provide and improve our Services or who use advertising or related products.
Advertising, Measurement and Analytics Services (Non-Personally Identifiable Information Only).
We may provide these partners with information about the reach and effectiveness of their advertising without providing information that personally identifies you, or if we have aggregated the information so that it does not personally identify you. For example, we may tell an advertiser how its ads performed, or how many people viewed their ads or installed an app after seeing an ad.
Service providers and other partners
Manage Your Privacy Choices:
To limit collection of information from mobile devices, including location data, please visit your device’s settings to set the “Limit Ad Track”, “Location Based Services,” or other similar feature on your device. For detailed instructions see How AppLovin Shows You Ads. You can also make choices about data collection for certain companies by visiting an industry consumer choice platform such as the NAI (https://optout.networkadvertising.org/) or DAA (https://optout.aboutads.info/).
To see or manage the data collected by AppLovin from your device, you may download the AppLovin Privacy Management Application from the Apple or Google Play Stores:
Note that after limiting collection of information you may see less relevant advertising on your device.
Children’s Online Privacy Protection Rule
We do not knowingly collect personal information from children under the age of 13 except as permitted by U.S. law. For example, we may collect certain types of information (e.g., IDFAs) from apps that are directed toward children for activities that fit within the “support for internal operations” exception from the notice and consent requirements in the Children’s Online Privacy Protection Rule.
Data Security and Retention
We implement reasonable measures to help secure the information we collect through the Services. We retain the data we collect through the Services for up to 2 years. Information is automatically purged from our system if the Services do not receive any updated information for a device in the last 2 years. Note that we will retain information in our systems for as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
This section describes the information we collect, use, and share through our Site.
We may collect various types of information through the Site. For example, when you register with AppLovin to use our Services you may provide us with personal information such as your name, email address, phone number, mailing address, user name, and password. You may also provide us with payment information when you submit or receive a payment, or other information when you complete the online forms available on the Site.
We may use the information we collect or you provide to us through the Site for various purposes, including:
- To communicate with you, for example through newsletters or with other information about our products and services;
- To operate and improve the Site and our Services;
- To customize the Site;
- For analytics and research;
- For marketing purposes; and
- For purposes disclosed at the time of collection.
We may share information collected through the Site for purposes including:
- With your consent;
- For advertising and marketing purposes;
- In response to a subpoena, court order, or other legal process;
- To protect our rights and the rights of others;
- With our affiliates;
- With service providers that help us operate the Site and Services;
- As part of a sale, merger, or acquisition, including at bankruptcy; and
- For purposes disclosed at the time of collection.
Links to Other Websites
You can update the personal information you provide to us by correcting, updating or deleting the information associated with you via your AppLovin account. To add, modify, remove, or request access to the personal information about you that we hold, please see the Contact Us section below.
Cookies and Other Similar Technology
From time to time third parties will collect information from the Site and other non-affiliated websites and mobile applications over time in order to deliver relevant advertising to your browser or device, as well as other browsers or devices associated with you. This type of advertising is called interest-based advertising.
You may also limit the collection of information from mobile apps on your device for interest-based advertising us by adjusting the settings on your mobile device. For iOS mobile devices, go to “Settings” from your Device’s home screen; scroll down to “Privacy”; select “Advertising”; and turn on “Limit Ad Tracking.” For Android mobile devices, go to “Google Settings” on your Device; select “Ads”; and check the box labeled “Opt Out of Interest-Based Ads.”
Please note that if you exercise choice you will still receive advertising, but it may be less relevant to your interests. Additionally, data may still be collected from your browser or device for purposes other than interest-based advertising. If you erase your cookies, reset your device identifier, or use different browsers or devices you may need to make your choices again.
If you no longer wish to receive marketing-related emails from us on a going-forward basis, you may opt out of receiving these emails by clicking “Unsubscribe” at the bottom of any marketing email you receive from us.
Our site is not intended for use by Children under the age of 13. We do not knowingly collect personal information from children under the age of 13 through the Site except as permitted by US law.
Data Security and Retention
We have implemented reasonable physical, technical and administrative security measures for the Site to help protect information we collect and store.
Cookies set on the applovin.com domain are set to expire a maximum of 90 days after the action which created the cookie.
We retain other information such as customer contact and payment information in our systems for as long as necessary as permitted by law to comply with our legal obligations, resolve disputes, and enforce our agreements.
Specific Provisions for EU Individuals
If you are located in the European Union the following provisions apply to you.
Privacy Shield Framework
AppLovin transfers certain personal data to the U.S. and participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework. AppLovin is committed to subjecting all personal data received from European Union (EU) member countries, the United Kingdom, and Switzerland, respectively, in reliance on each Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Framework visit the U.S. Department of Commerce’s Privacy Shield List, available at: https://www.privacyshield.gov/list.
AppLovin is responsible for the processing of personal data it receives, under each Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf. AppLovin complies with the Privacy Shield Principles for all onward transfers of personal data from the EU, the United Kingdom, and Switzerland, including the onward transfer liability provisions.
With respect to personal data received or transferred pursuant to the Privacy Shield Framework, AppLovin is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, AppLovin may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
Under certain conditions, more fully described on the Privacy Shield website here: https://www.privacyshield.gov/article?id=How-to-Submit-a-Complaint, you may invoke binding arbitration when other dispute resolution procedures have been exhausted.
In light of the judgment of the Court of Justice of the European Union in Case C-311/18 and the similar announcement from the Swiss Federal Data Protection and Information Commissioner, we do not rely on the EU-U.S. or Swiss-U.S. Privacy Shield Framework as a legal basis for transfers of personal data under the General Data Protection Regulation. We continue however to adhere to these principles and, where appropriate, we rely on EU Standard Contractual Clauses and other safeguards to enable such transfers.
Lawful Basis for Processing
On certain occasions, we process your personal data when it is necessary for the performance of a contract to which you are a party, such as to provide services to you. We may also process your personal data to respond to your inquiries concerning our products and services.
On other occasions, we process your personal data where required by law. We may also process your personal data if necessary to protect your interests or the interests of a third party.
Additionally, we process your personal data when necessary to do so for fraud prevention, improving our network and services, and marketing our services to advertisers and publishers; where these interests are not overridden by your data protection rights.
If the processing of personal data is necessary and there is no other lawful basis for such processing, we will generally ensure that consent has been obtained from you. You have the right to withdraw your consent to processing of personal data at any time.
For questions about data processing, please contact our Data Protection Officer. Visit the “Contact” section below for contact information.
We do not knowingly collect personal information from children under the age of 16 through the Advertising Services and the Site.
If you are an individual in the EU, you are able:
- To request access to the personal data we hold about you;
- To request that we rectify or erase your personal data;
- To request that we restrict or block the processing of your personal data;
- Under certain circumstances, to receive personal data about you that we store and transmit to another without hindrance from us, including requesting that we provide your personal data directly to another, i.e., a right to data portability; and
- Where we previously obtained your consent, to withdraw consent to processing your personal data.
All requests will be dealt with at the earliest opportunity. To exercise these rights, contact our data protection officer. See the “Contact” section below. Please be aware that we may be unable to afford these rights to you under certain circumstances, such as if we are legally prevented from doing so.
Additionally, you have the right to lodge a complaint against us. To do so, contact the supervisory authority in your country of residence.
[END OF EU SPECIFIC PROVISIONS]
Specific Provisions for California Consumers
These additional provisions for California consumers apply only to individuals who reside in California. The California Consumer Privacy Act of 2018 (“CCPA”) provides additional rights to know, delete and opt out, and requires “businesses” collecting or disclosing personal information to provide notice and a means to exercise those rights.
AppLovin collects and shares the device information described above as part of its Services as a “service provider” on behalf of its partners, who are “businesses” under the CCPA. As a service provider, AppLovin is contractually committed to retaining, using and disclosing such information for the specific purpose of performing the Services or as otherwise permitted under the CCPA. Any request to exercise your rights under the CCPA related to the Services should be made to the relevant partner (i.e the mobile app you are using). AppLovin does not “sell” any of your information collected via the Services. Where a partner provides us with an opt-out of sale request, we will pass that flag along to relevant downstream partners.
- Categories of personal information collected in the preceding 12 months
- Business purpose for collection
- Third parties with whom we may share your information
For any personal information you submit to AppLovin or that we collect via the Site as described above, you can request to have access to or request that we delete your personal information at any time. Upon verification of your request, we will delete (and direct our service providers to delete) your personal information from our records, unless retaining the information is necessary for us or our service providers to complete the transaction with you, detect security incidents or fraud, fixing errors, exercise free speech or another right provided by law, comply with legal obligations, or other internal and lawful uses.
AppLovin does not “sell” any of your information collected via the Site.
You also have the right not to be discriminated against for exercising any of the rights listed above. If you are a California resident seeking to exercise your rights under the CCPA or have any questions or concerns, please email us at [email protected]. In certain circumstances, you are permitted to use an authorized agent to submit requests on your behalf where (i) you provide sufficient evidence to show that the requestor is an authorized agent with written permission to act on your behalf and (ii) you successfully verify your own identity with us.
[END OF CALIFORNIA SPECIFIC PROVISIONS]
We may, in our sole discretion, make changes to the Policy from time to time in order to accommodate new technologies, industry practices, regulatory requirements, or for other purposes. The most recent version of the Policy will always be posted on the Site. If we do make any changes, we will also update the “Effective Date” posted at the top of the Policy. If we make any material changes we will notify you by email (sent to the email address specified in your account) or by means of a notice on the Site prior to the change becoming effective. We encourage you to review the Policy periodically to ensure that you understand how we collect, use and share information.
Any changes to the Policy will become effective when the revised Policy is posted on the Site. By continuing to use the Site or Services following such changes, you are agreeing to accept the terms of the revised Policy.
If you have any questions or comments about this Policy, please write to us at:
Data Protection Officer
1100 Page Mill Road
Palo Alto, CA 94304
You can also contact us via email at [email protected].
Please be sure to include your name, address and email address in any correspondence to us so that we can respond to your inquiry in a timely manner.
If you have a customer care issue, please use: [email protected].
In compliance with the Privacy Shield Principles, AppLovin commits to resolve complaints about our collection or use of your personal information. EU and Swiss individuals with inquiries or complaints regarding our Privacy Shield policy should first contact AppLovin at the address / email above. AppLovin has further committed to refer unresolved Privacy Shield complaints to an alternative dispute resolution provider.
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.