MAX by AppLovin
Success Story

Hit idle game publisher moves to MAX and boosts ARPDAU by 25%

Switching to MAX by AppLovin enabled AdVenture Capitalist developer Hyper Hippo, an early pioneer of rewarded video, to increase ARPDAU by 25%

BACKGROUND

Hyper Hippo is a Canadian game developer and publisher who focus on creating original IP to connect people around the world through fun. Their games have been played by millions of players around the globe.

LOCATION

Kelowna, BC

COMPANY SIZE

55

FOUNDED

2012

THE CHALLENGE

Hyper Hippo’s small team needed a full-stack solution to increase LTV and grow their user base while protecting the player experience.

Hyper Hippo’s growth team of two needed a single platform to manage their growth needs. This meant finding a platform built from the ground up for in-app bidding to maximize revenue. With MAX, Hyper Hippo found a partner that could provide user acquisition scale while creating the best user experience for their legendary AdVenture Capitalist IP.

Game stat

THE SOLUTION

Hyper Hippo chose MAX as their monetization platform.

Prior to transitioning to MAX, Hyper Hippo used a traditional mediation solution and spent countless hours on manual operations tracking down problematic ads and optimizing their waterfall. So they decided to try MAX, the first and only platform built for in-app bidding. With features like Ad Review exclusive to MAX publishers, Hyper Hippo was able to make more money and create a better experience for their users by identifying creatives that impact user experience and performance.

The Results

Hyper Hippo boosted ARPDAU by 25% while maintaining a positive player experience using MAX’s new brand safety tools.

Results stats
With 55% of revenue coming from top demand sources like AppLovin and Facebook Audience Network as bidders, Hyper Hippo increased revenue with a competitive and unbiased auction with MAX.

IN SUMMARY

Higher revenue

By switching to MAX, Hyper Hippo increased ARPDAU by 10-25% on their hit idle games, AdVenture Capitalist and AdVenture Communist.

Multi-faceted partnership

With MAX, Hyper Hippo benefited from a trusted partnership that offered a full suite of products to grow their business.

hyperhippo
Implementing MAX changed our views on what a platform built for in-app-bidding brings to the table.

Our previous mediation didn’t offer a competitive auction with bidding, so we spent a lot of time optimizing line items. Additionally, the support from the AppLovin team to helped us to attract new users at scale, with best in class tools to improve our player’s experience and made using the MAX platform a no-brainer.

Luke Gorman
Senior Growth Manager
Hyper Hippo

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