KAYAC launch global hit and reach #1 with AppLovin partnership1

KAYAC leverage MAX and AppDiscovery to expand their business globally, resulting in Park Master’s meteoric rise to #1 in the App Store in 34 countries.1



Marketing Objective

360 Approach User Acquisition Monetization

Park Master



KAYAC Inc. is devoted to the creation of games that provide completely new experiences to their players.


Kamakura, Japan

Company Size

300+ employees



Park Master


The Challenge

KAYAC had experience producing social games in Japan but wanted to try something new by developing hyper-casual games with global appeal.

With a small game development team of five, the team behind Park Master needed a set of integrated solutions. They wanted to expand profitably beyond the Japanese market by optimizing monetization and automating user acquisition.

The Solution

KAYAC implement AppLovin’s integrated solutions

KAYAC integrate MAX, and instantly drive an ARPDAU lift. While continuously A/B testing to improve LTV and get higher revenue, they are able to automate user acquisition efforts with AppDiscovery. With this powerful new marketing strategy, Park Master achieves a new level of success and reaching #1 in App Stores around the world.1

The Results

KAYAC’s Park Master becomes a global hit and reaches #1 in 34 countries with AppLovin partnership1

Results stats
Initially, KAYAC’s Park Master reached a strong chart position but quickly lost momentum. Looking for ways to resonate with new users, KAYAC began spending with AppDiscovery and saw their position rebound quickly and rise to the top of the charts.

In Summary

Increase LTV

KAYAC redefine their monetization strategy and boost their LTV by using MAX. Growing their ARPDAU by 20% by integrating top, in-app bidders and running incremental A/B tests.3

Global expansion and scale

By automating user acquisition with AppDiscovery, KAYAC expand to new markets and reach #1 in the App Store in 34 countries, while racking up over 80 million installs.1, 2

Implementing MAX not only increased our product revenue, but it saved us a lot of operational costs, which allowed our team to refocus their energy on creating great games.

Additionally, the AppLovin team has been an ideal partner by providing outstanding, timely support to our business.

Yudai Hatasa

1 App Annie: December 6, 2019 - March 5, 2020
2 Sensor Tower: December 6, 2020 - December 31, 2020
3 AppLovin platform: December 6, 2019 - March 5, 2020

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