Success Story
KAYAC launches global hit and reaches #1 with AppLovin partnership1
KAYAC leverages MAX and AppDiscovery to expand their business globally, resulting in Park Master’s meteoric rise to #1 in the App Store in 34 countries.1
BACKGROUND
KAYAC Inc. is devoted to the creation of games that provide completely new experiences to their players.
LOCATION
Kamakura, Japan
COMPANY SIZE
300+ employees
FOUNDED
2005
THE CHALLENGE
KAYAC had experience producing social games in Japan but wanted to try something new by developing hyper-casual games with global appeal.
With a small game development team of five, the team behind Park Master needed a set of integrated solutions. They wanted to expand profitably beyond the Japanese market by optimizing monetization and automating user acquisition.
THE SOLUTION
KAYAC implemented AppLovin’s integrated solutions
KAYAC integrated MAX, which instantly drove a lift in ARPDAU. After running additional rounds of A/B tests to further improve LTV, KAYAC turned to AppDiscovery to automate their user acquisition efforts. With this powerful new marketing strategy, Park Master achieved a new level of success and reached #1 in App Stores around the world.1
The Results
KAYAC’s Park Master became a global hit, reaching #1 in 34 countries with AppLovin’s partnership1
Initially, KAYAC’s Park Master reached a strong chart position but quickly lost momentum. Looking for ways to resonate with new users, KAYAC began spending with AppDiscovery and saw their position rebound quickly and rise to the top of the charts.
IN SUMMARY
Increased LTV
KAYAC redefined their monetization strategy and boosted their LTV by using MAX. Their ARPDAU grew by 20% after integrating top, in-app bidders and running incremental A/B tests.3
Global expansion and scale
By automating user acquisition with AppDiscovery, KAYAC expanded to new markets and reached #1 in the App Store in 34 countries, while racking up over 80 million installs.1, 2
Implementing MAX not only increased our product revenue, but it saved us a lot of operational costs, which allowed our team to refocus their energy on creating great games.
Additionally, the AppLovin team has been an ideal partner by providing outstanding, timely support to our business.
Yudai Hatasa
Producer
KAYAC
1 App Annie: December 6, 2019 - March 5, 2020
2 Sensor Tower: December 6, 2020 - December 31, 2020
3 AppLovin platform: December 6, 2019 - March 5, 2020
