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mobile games

Reach 1B+ users with full-screen ads that are viewed for over 30 seconds.

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A brand-new way to scale

AppLovin connects advertisers with a massive, untapped audience with highly engaging ads that drive results.

HelloFresh
Ashley
Wayfair
Prose
Fashion Nova
Gymshark
Squatch
Halara
Quince
HelloFresh
Ashley
Wayfair
Prose
Fashion Nova
Gymshark
Squatch
Halara
Quince

Capture undivided attention

AppLovin ads are full-screen, non-skippable videos paired with multiple interactive screens. They appear in the world's most popular mobile games.

Start scaling with AppLovin

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Set your goal and
AppLovin will achieve it

AppLovin automatically targets the right users and shows them the ad most likely to drive a conversion. No complex setup, no expertise needed.

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AppLovin in action

Yariv Citron

Yariv Citron

Co-Founder & CMO, MAËLYS

MAËLYS scaled to $200k/day spend within one week of launch

"When we saw AppLovin's performance exceeding our goals, we didn't hesitate to scale—and AppLovin delivered. It was exciting to see that increasing spend translated directly into profitable growth at greater scale."

Matt Fey

Matt Fey

Marketing Director, Portland Leather

Portland Leather boosted purchases by 130k+

"AppLovin is now one of our largest paid sources of new customers. The fact that this performance is validated across third party platforms gives us a lot of confidence in AppLovin as an incremental channel."

John Carter

John Carter

Paid Media Manager, Home Chef

Home Chef makes AppLovin one of their 3 biggest channels

"AppLovin was able to absorb budget and scale really quickly. Within a six-month time frame, AppLovin went from basically a new channel that we were experimenting with to one of our three largest channels in terms of spend. We also recently conducted an incrementality study and have seen really strong incremental results."

Connor Rolain

Connor Rolain

Head of Growth, HexClad

HexClad drove $1M+ incremental revenue in 3 weeks

"We use a very critical eye when evaluating any new addition to our marketing mix to make sure it's driving value we wouldn't get elsewhere. Our incrementality test proved beyond a doubt that AppLovin is not only driving net-new growth, but doing so far more efficiently than we expected."

Tom Sagi

Tom Sagi

CEO, Plateful

Plateful scaled to $40k+/day spend at a consistent ROAS

"Everything changed for our business when AppLovin entered the picture. As a bootstrapped business, every ad dollar must drive revenue. Maintaining the same ROAS while scaling from $4k/day to $40k/day was incredible. AppLovin is, without question, our most important marketing channel."

Margot Sidman

Margot Sidman

Director of Acquisition Marketing, Prose

Prose achieved a 65% lower CPIA with AppLovin

"We hold our marketing channels to high standards—they need to truly move the needle for our business, not just look good in attribution reports. Our test with Haus confirmed that AppLovin exceeds that bar, outperforming our goals and driving incremental growth."

Gillian Bell

Gillian Bell

Chief Revenue & Growth Officer, Comfrt

Comfrt sold 400k+ hoodies with AppLovin

"This past year was transformative for Comfrt. We achieved record-breaking growth, and AppLovin was instrumental in enabling that scale. Their platform gave us the speed and flexibility to bring hundreds of video assets to market seamlessly, capture millions in incremental revenue, and meet demand we otherwise would have left untapped."

Jared Brody

Jared Brody

EVP Marketing, Resident Home

Resident Home drove thousands of purchases with $1700+ AOV

"I would have bet my job that we wouldn't be able to sell mattresses in mobile games. But we were able to, and I honestly was not expecting the strong results we saw. AppLovin has kept growing and growing within our media mix, and it's become a core part of our strategy."

Yariv Citron

Yariv Citron

Co-Founder & CMO, MAËLYS

MAËLYS scaled to $200k/day spend within one week of launch

"When we saw AppLovin's performance exceeding our goals, we didn't hesitate to scale—and AppLovin delivered. It was exciting to see that increasing spend translated directly into profitable growth at greater scale."

Matt Fey

Matt Fey

Marketing Director, Portland Leather

Portland Leather boosted purchases by 130k+

"AppLovin is now one of our largest paid sources of new customers. The fact that this performance is validated across third party platforms gives us a lot of confidence in AppLovin as an incremental channel."

John Carter

John Carter

Paid Media Manager, Home Chef

Home Chef makes AppLovin one of their 3 biggest channels

"AppLovin was able to absorb budget and scale really quickly. Within a six-month time frame, AppLovin went from basically a new channel that we were experimenting with to one of our three largest channels in terms of spend. We also recently conducted an incrementality study and have seen really strong incremental results."

Connor Rolain

Connor Rolain

Head of Growth, HexClad

HexClad drove $1M+ incremental revenue in 3 weeks

"We use a very critical eye when evaluating any new addition to our marketing mix to make sure it's driving value we wouldn't get elsewhere. Our incrementality test proved beyond a doubt that AppLovin is not only driving net-new growth, but doing so far more efficiently than we expected."

Tom Sagi

Tom Sagi

CEO, Plateful

Plateful scaled to $40k+/day spend at a consistent ROAS

"Everything changed for our business when AppLovin entered the picture. As a bootstrapped business, every ad dollar must drive revenue. Maintaining the same ROAS while scaling from $4k/day to $40k/day was incredible. AppLovin is, without question, our most important marketing channel."

Margot Sidman

Margot Sidman

Director of Acquisition Marketing, Prose

Prose achieved a 65% lower CPIA with AppLovin

"We hold our marketing channels to high standards—they need to truly move the needle for our business, not just look good in attribution reports. Our test with Haus confirmed that AppLovin exceeds that bar, outperforming our goals and driving incremental growth."

Gillian Bell

Gillian Bell

Chief Revenue & Growth Officer, Comfrt

Comfrt sold 400k+ hoodies with AppLovin

"This past year was transformative for Comfrt. We achieved record-breaking growth, and AppLovin was instrumental in enabling that scale. Their platform gave us the speed and flexibility to bring hundreds of video assets to market seamlessly, capture millions in incremental revenue, and meet demand we otherwise would have left untapped."

Jared Brody

Jared Brody

EVP Marketing, Resident Home

Resident Home drove thousands of purchases with $1700+ AOV

"I would have bet my job that we wouldn't be able to sell mattresses in mobile games. But we were able to, and I honestly was not expecting the strong results we saw. AppLovin has kept growing and growing within our media mix, and it's become a core part of our strategy."

Yariv Citron

Yariv Citron

Co-Founder & CMO, MAËLYS

MAËLYS scaled to $200k/day spend within one week of launch

"When we saw AppLovin's performance exceeding our goals, we didn't hesitate to scale—and AppLovin delivered. It was exciting to see that increasing spend translated directly into profitable growth at greater scale."

Matt Fey

Matt Fey

Marketing Director, Portland Leather

Portland Leather boosted purchases by 130k+

"AppLovin is now one of our largest paid sources of new customers. The fact that this performance is validated across third party platforms gives us a lot of confidence in AppLovin as an incremental channel."

John Carter

John Carter

Paid Media Manager, Home Chef

Home Chef makes AppLovin one of their 3 biggest channels

"AppLovin was able to absorb budget and scale really quickly. Within a six-month time frame, AppLovin went from basically a new channel that we were experimenting with to one of our three largest channels in terms of spend. We also recently conducted an incrementality study and have seen really strong incremental results."

Connor Rolain

Connor Rolain

Head of Growth, HexClad

HexClad drove $1M+ incremental revenue in 3 weeks

"We use a very critical eye when evaluating any new addition to our marketing mix to make sure it's driving value we wouldn't get elsewhere. Our incrementality test proved beyond a doubt that AppLovin is not only driving net-new growth, but doing so far more efficiently than we expected."

Tom Sagi

Tom Sagi

CEO, Plateful

Plateful scaled to $40k+/day spend at a consistent ROAS

"Everything changed for our business when AppLovin entered the picture. As a bootstrapped business, every ad dollar must drive revenue. Maintaining the same ROAS while scaling from $4k/day to $40k/day was incredible. AppLovin is, without question, our most important marketing channel."

Margot Sidman

Margot Sidman

Director of Acquisition Marketing, Prose

Prose achieved a 65% lower CPIA with AppLovin

"We hold our marketing channels to high standards—they need to truly move the needle for our business, not just look good in attribution reports. Our test with Haus confirmed that AppLovin exceeds that bar, outperforming our goals and driving incremental growth."

Gillian Bell

Gillian Bell

Chief Revenue & Growth Officer, Comfrt

Comfrt sold 400k+ hoodies with AppLovin

"This past year was transformative for Comfrt. We achieved record-breaking growth, and AppLovin was instrumental in enabling that scale. Their platform gave us the speed and flexibility to bring hundreds of video assets to market seamlessly, capture millions in incremental revenue, and meet demand we otherwise would have left untapped."

Jared Brody

Jared Brody

EVP Marketing, Resident Home

Resident Home drove thousands of purchases with $1700+ AOV

"I would have bet my job that we wouldn't be able to sell mattresses in mobile games. But we were able to, and I honestly was not expecting the strong results we saw. AppLovin has kept growing and growing within our media mix, and it's become a core part of our strategy."

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