Reach 1 billion+ shoppers with attention
Mobile gamers are everyday consumers. AppLovin's AI puts your brand in front of them at the right moment, with results you can measure.
1B+
Daily active players across AppLovin's network
35s
Median ad watch time, longer than any social feed
$11B
Annual run rate in ad spend optimized by AppLovin AI
<1hr
From sign-up to live campaign, no complex setup
Your customers are mobile gamers
1 billion+ people game every day
Over an hour of daily play
Mobile gamers are household decision makers with real buying power. Most spend over an hour a day playing while commuting, between meetings, and waiting in line.
They're focused, not scrolling
Distraction-free environment
Games hold attention on one screen at a time. No feed to scroll, nothing competing for attention — just a relaxed, locked-in window.
And they pay attention to ads
35 seconds median engagement
AppLovin ads are fullscreen videos shown between levels or that people choose to watch in exchange for rewards.
Numbers that move the needle
Consumer brands across categories are finding their next customers in mobile games.
+50% Increase in New-Customer ROAS
"We grew our AppLovin spend 3.4x and our new-customer ROAS actually improved."
More than 30% DTC Revenue Growth
"We've scaled a tremendous amount with AppLovin in a short period of time."
$1M+ incremental revenue in 3 weeks
"Our incrementally test proved beyond a doubt that AppLovin is not only driving net-new growth, but doing so far more efficiently than we expected."
600K+ units sold. Eight-figure revenue.
"AppLovin has become one of our top performing digital marketing platforms, consistently driving a massive volume of purchases at an efficient price."
62% above iROAS target
"We enjoy working with the AppLovin team to quickly and autonomously scale up AppLovin campaigns. Great platform to diversity paid social spend!"
49% higher DTC iROAS than their goal
"AppLovin's halo effect on Amazon sales was very large, taking our average 30D ROAS up about 300%."
Go live in under an hour
Trusted by leading brands
Built for performance, not guesswork
AppLovin Ads combines the world's largest mobile gaming network with AI that learns what works for your business.
AI-powered targeting and optimization
AppLovin's AI has processed over $11B in annual ad spend. It identifies your best customers and finds more like them — automatically improving over time.
