Mobile gaming: the new mainstream consumer channel
Insights into the characteristics, spending power, and shopping habits of mobile gamers.
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A highly engaged audience
Mobile gamers spend a significant amount of their time playing.
70%
of mobile gamers play daily.
56%
of mobile gamers play for at least 1 hour per day.
Demographics mirror general population
The mobile gaming audience spans adult age groups and has a balanced gender split. A diverse range of brands can reach their target audience in mobile games.
Valuable, purchase-ready audience
Mobile gamers tend to be financially secure consumers who regularly shop online for themselves and their families.
70%
make most household purchase decisions — significantly higher than general pop.
70%
feel financially comfortable, indicating discretionary confidence and buying power.
71%
shop online at least weekly, with 77% spending $100 or more.
Mobile game ads drive incremental impact
Mobile game ads create purchase intent and urgency — quickly converting interest into action.
63%
have made a purchase from an ad they saw in a mobile game.
Shoppers get real value from gaming ads
Mobile gamers report high satisfaction with the products they buy through in-game ads, driving strong repeat purchase intent.
92%
are satisfied with their purchases.
86%
intend to purchase again.
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