Dr. Squatch didn’t just want scale; they wanted to scale with quality customers.

Eugenia Kovalenko, VP of Growth, breaks down how AppLovin delivered both quality and volume while staying efficient and profitable.

They ramped quickly and saw a positive impact that extended beyond DTC into their broader omnichannel performance. AppLovin even played a key role during BFCM, helping them hit critical targets during their biggest sales period.

The takeaway? The strongest DTC brands don’t rely on a single channel. They build diversified, high-performing acquisition strategies.