What is an ad network?

An ad network is a provider of ad space. Ad networks work with app developers and publishers, allowing them to post open ad inventory for advertisers to bid on so that they can show their ads to their chosen audience in order to drive conversions and acquire new users. 

How do ad networks work?

In an ad network, app developers and publishers post when apps have ad inventory available for advertisers to buy. Advertisers then bid on that available inventory in hopes of earning the top bid and winning the ad slot.

Read about supply side platforms and how they integrate ad networks.