What is ad revenue attribution?

The mobile monetization landscape is changing rapidly and ad revenue is an increasingly popular strategy for developers to make money. Ad revenue attribution is measuring the profitability of user in-app actions, like clicking on an ad.

What are the benefits of ad revenue attribution?

With ad revenue attribution, a developer can understand their current user audience base, and determine which of these have a high potential lifetime value (LTV).

Then, you can optimize your ads for users with the highest potential LTV to keep them coming back for more.

Ad revenue reporting in MAX removes former blind spots that existed in attribution, providing insights that will help fuel data-driven decisions on refining monetization strategies.