Whether you're launching your first campaign on AppLovin or looking to scale an existing one, getting your strategy right can make a difference in performance.

We asked our business development team to answer some of the most common questions they hear from advertisers and share practical advice for making the most of AppLovin.

In this video, they cover how to set an effective starting budget, how many new creatives to test each week, and strategies for increasing spend as your campaigns grow. They also discuss what to consider when campaigns aren't hitting their performance goals and how to approach geographic targeting.

Watch the video for actionable tips to help you launch, optimize, and scale your AppLovin campaigns with confidence.