In the AppLovin ad experience, the Interactive Page is shown after a video ad finishes. Do not overlook this component of the AppLovin ad unit, as it can contribute over 50% of the clicks of a creative set.
Top content strategies
Think of Interactives as a landing page inside the ad itself. The job of the Interactive is to drive action. Use Interactives to educate on your product features, share customer testimonials, product variants, or highlight limited time promotions.
The highest performing Interactives often use the below content approaches.
Core product benefit & USP
Social proof
Promotional offers + scarcity
Before & afters
Competitor comparisons
Tips and guidelines
- Use high-quality static images from your existing creative library
- Test both static and animated assets
- Repurpose short social videos as GIFs
- Winning Interactives can be reused across multiple Creative Sets
- Subtle GIF animation to draw attention to the CTA area
Remove any existing CTAs from image assets. AppLovin auto-overlays a CTA on image Interactives, using CTA copy and colors you specify in your Brand Settings. For this reason, you should never upload images with built-in CTA buttons — this results in two CTA buttons, which hurts the user experience.
Avoid text or images in the bottom 100px of the asset (video or interactive) as it may get covered by the CTA overlay.
Looking for more inspo? Browse our Interactives library ↗