Ten years ago, Samuel T. was a college dropout living in his mom’s basement. He was tired all the time and had a hunch breakfast was to blame, so he and his co-founder started mixing powders. Everyone, his mom included, wanted to know what he was doing with his life. He went all in anyway, putting pretty much everything he owned into it.

Those basement powders became HOLOS, what Sam calls an overnight oats 2.0. Today, it’s an eight-figure business selling across North America.

Turns out he wasn’t crazy. When we visited the HOLOS office in Quebec City, we got to see Sam, Guillaume and the team up close. It’s a small team, laser-focused on growth, on making the product better, and on turning HOLOS into a global brand. You can’t help but root for them.

Helping businesses grow is the core of what we do, and getting to play a part in a story like this never gets old.