Josh Chandley, President of WildCard Games, breaks down why consumer advertising works so well in mobile games: gamers just don't want ads for other games; they also want relevant, real-world brands that fit their lives.

"One of the shocking things about this category of user is that, similar to most Americans, they all play games. As we see more non-gaming consumer ads flowing in, we're able to serve users better with content that actually resonates." — Josh Chandley, President & COO, WildCard