Some shoppers arrive ready to buy and are comparing deals. Others aren't even looking yet. Right after the video, the Interactive steps in, giving shoppers a reason to act no matter where they are in that journey. This guide breaks down how top brands on AppLovin are building Interactives that convert during the holiday rush.
For more insights on getting ready for BFCM, explore our complete Q4 playbook.
Tell the story, drive the sale
Fullscreen video sets up the gift, the moment, or the problem it solves. The Interactive immediately follows, reinforcing your holiday offer or key product benefits. Interactive accounts for more than 50% of clicks, making it one of the biggest drivers of performance in your creative set.
The experience ends with the Dynamic Catalog, with personalized product recommendations to close the loop.
Put the offer front and center
Highlight discounted pricing, holiday bundles, or a shipping deadline and pair it with a message of urgency to drive shoppers to act.
Deal-led and holiday promos
Urgency-driven messaging
Experiment with different concepts
Not every concept will land the same way with every audience or at every point in the buying journey. Testing a mix of formats helps you find the right message for the right shopper.
Infographics
Break down complex value props into quick, visual takeaways.
Multiple SKUs
Showing multiple products increases the chance something resonates.
Show the transformation
Side-by-side images that highlight visible, credible results.
Social proof
Real reviews and star ratings build trust at the moment of decision.
Get Interactives fast
You don't need a full production cycle to keep pace this Q4. AppLovin's AI generation tool can build new Interactives directly from your website URL in minutes, with no extra design work.