AppLovin ads are fullscreen videos followed by an interactive page and dynamic catalog. Think of AppLovin ads like a mini TV commercial, but fully measurable.
AppLovin ad placements
Spend on AppLovin is split nearly evenly between Interstitial and Rewarded placements. Both placements get guaranteed attention.
One ad, three opportunities to convert
Portrait video
The first part of an AppLovin ad is a portrait (9:16) video. It is unskippable for 5 seconds in interstitial placements, and up to 60 seconds in rewarded placements. When launching on AppLovin Ads, you can use your existing video creatives. Many social video principles, like captions and strong hooks, apply to AppLovin.
Interactive
An interactive follows the video and is an additional opportunity to reinforce your message, ensure users remember your brand, and drive engagement.
Dynamic catalog
A dynamic catalog follows the Interactive and displays products or offers personalized for each user. Sync your product catalog with just a few clicks, and a dynamic product catalog is automatically generated. If you have fewer than 5 SKUs, you can use dynamic offering catalogs to highlight value props, service tiers, subscription benefits, and more.