Industry News

AppLovin and Adjust Join Together to Power the Mobile App Ecosystem

by Adam Foroughi on Feb 4, 2021

Nine years ago, we embarked on a mission to help developers get their apps discovered in an increasingly competitive and saturated market. We’ve continued to grow our products and added new ones that focus on ways you can monetize your apps and keep your brand safe through acquisitions like MAX and SafeDK. At the core of everything we do is for you, the mobile app developer. We continue to build tools that help you grow your business and are always looking for more ways to accomplish this.  

Today, I’m excited to share that we will further this mission as we have entered into an agreement to acquire global mobile app measurement and marketing company, Adjust. Adjust will retain its unique brand and culture and continue to operate as an independent company.

AppLovin and Adjust have a shared vision of creating a robust set of tools that give developers the things they need to be successful. Together, we will drive innovation in attribution and analytics, providing customers with more options to take their business to the next level. 

We have worked with Adjust for years. They’re a great team, have a distinct culture, and a trusted brand. We’ve seen them grow their business and become a mobile app measurement market leader making marketing simpler with measurement, fraud protection, and attribution. Adjust’s unbiased, reliable, and holistic data has helped more than 50,000 apps worldwide including Viber, LINE, and Tencent reach global audiences and protect their brands. Adjust remains committed to providing transparent data and will be an independent entity within AppLovin.

“Our ambition always was to be the world’s first comprehensive, all-in-one solution for app marketers. By coming together with AppLovin, we can realize our vision and create a brand new product suite that will accelerate every app marketer’s growth,” added Paul Müller, Adjust Co-Founder and CTO.

As we kick-off this new partnership, it’s key we find new ways to help finance and enable developers to succeed. To that end, later this year, AppLovin and Adjust will be launching the Adjust Growth Scholarship to equip up-and-coming developers with best-in-class tools and financing. Scholarship recipients will have access to Adjust’s attribution platform, as well as access to capital to invest in their business. Sign up here for more details. 

We’re looking forward to working with the Adjust team and what we can build together. 

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Adam Foroughi is AppLovin’s CEO.