MAX Features Update — March 2022

Mar 28, 2022

Over the past few months, we’ve been heads down migrating MoPub customers, people, and technology to AppLovin, incorporating your invaluable feedback. Now, we’re ready to share the next wave of features and the next chapter of AppLovin MAX.

MAX is the industry-leading, feature-rich monetization solution to scale your app business, delivering powerful tools and capabilities that allow you to be as hand-on or as hand-off as you want it to be. Smaller developers may prefer easy automation and accessible reporting options, whereas larger developers may prefer flexible waterfall controls and deeper analytics. 

Whatever your needs, MAX can deliver. Here’s what MAX is delivering now — and if you haven’t already, check out previous feature updates and more about brand safety, analytics, and demand features  

New MAX features 

Unmatched multi-platform and format support 7 platforms (Android, iOS, Unity, AdobeAir, Cordova, React, and Unreal) with Titanium and Flutter on the way — and newly added support for FireOS. In addition, we’ve added new formats: native and lockscreen ads. 

Largest section of bidders and networks 25+ supported SDK networks, 15 in-app bidders, and more than 150 DSPs through the all-new AppLovin Exchange (ALX). You also now have limitless network options through a custom SDK and JS tag connection — and everything competes through a unified auction. 

Versatile and deep mediation management — Automation through in-app bidding, auto CPM updating, and the management API makes administration a breeze. Waterfall segmentation for custom audiences, A/B testing, and new direct sold support gives developers even more control over their mediation stack.

Powerful ad monitoring and brand safety tools  Ad Review, powered by SafeSDK, centralizes creative monitoring, risky content detection, and bad ad reporting for all partners in one place.

Accurate and Robust Analytics —  Monitor real-time stats for ALX and network performance in our dashboard and accurately measure ad revenue at the user level with our reporting APIs.

Extensive Developer Tools  Our suite of testing tools including Mediation Debugger, Creative Debugger, and Test Mode help you launch your apps faster, with confidence.

Powerful Growth Tools —  Use AppDiscovery and our advanced campaign management tools — including IAP ROAS and Ad-ROAS — to run and optimize effective user acquisition campaigns.

Stay tuned for more information on new MAX features (and how to use them) — and if you have any questions, please contact your account team or contact partner support. 

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