Brand Safety, Monetization, Product News

MAX+MoPub Feature Integration Update — February Launches

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Idil Canal
Jan 25, 2022

Since our acquisition of MoPub from Twitter, we have launched many new features exclusive to the unified MAX + MoPub solution, including the AppLovin Exchange, Universal Creative Reporting, and many more. As our feature integration continues, we want to keep you informed of the newest features you can access now with AppLovin SDK v11.0.0.

  • Direct-Sold Ad Campaigns: Starting with SDK version 11.0.0, developers have the option to send additional data (e.g., age, gender, location data, interests, custom keywords) and monetize their inventory through direct advertiser relationships. Read more about direct-sold campaigns in our integration guide and reach out to get access.
  • Custom Network Support (JS): This feature that is supported with 11.0.0 SDK allows developers to work with any server-side, tag-based network to monetize their inventory. Read more about custom JS tag integration in our integration guide and reach out to get access.
  • Ad Unit Import Tool — The MAX Ad Unit import tool enables developers to automate the migration of MoPub ad unit waterfalls without using our Ad Unit Management API. Select a MAX ad unit and click on Import Ad Unit to migrate your waterfall from MoPub to MAX.
  • Brand Safety Solutions — IAB Open Measurement SDK. This feature allows for enhanced viewability signals in the bid stream for AppLovin Exchange participants and indirect-sold campaigns for publishers. Having recently announced our IAB certification for VAST, this next iteration in late January will include support for all ad formats, including native.  
  • Bid Stream Enhancements — AppLovin Exchange supports new fields; for iOS, DSPs see the ID for Vendors (IDFV) when IDFA is not available in the BidRequest.device.ext.ifv field. When applicable, the optional fields location, age, and gender data is also available in the bid stream. Starting with v11.0.0 SDK new additional viewability signals across all ad formats and IAB TCF v2.0 data are passed when available. The next iteration will include support for ${MIN_BID_TO_WIN}. 

In February, MAX developers will gain access to additional features that are currently in beta — and ahead of schedule. 

  • Private Marketplace — MAX publishers and AppLovin Exchange DSPs will be able to transact through Private Marketplace deals inclusive of a single app-based deal or multiple apps. Reach out to join the beta now.
  • Support for FireOS — Developers with FireOS apps will be able to use MAX to access the officially supported mediated networks and AppLovin Exchange DSPs in early February. If you are ready to migrate and already on FireOS, reach out to join the beta.
  • Custom Network Support (SDK): This feature allows developers to work with any SDK-based network to monetize their inventory. Developers can write their own custom SDK-based adapters and mediate third-party demand that is not one of the 25+ officially supported networks on MAX. 
  • Advanced Waterfall Segmentation Support — MAX currently supports the creation of individual waterfalls by segmentation of Limited Ad Traffic, and this iteration enables developers to create waterfalls based on the custom segments and keywords that they define on the SDK side. With Advanced Waterfall Segmentation, developers can create custom audiences to package their inventory for their direct advertisers or their monetization partners to maximize yield and gain granular control of their monetization tactics.

Developers should update to the latest version of our 11.0.0 SDK to benefit from any of the features above and refer to our documentation page, which is now publicly available for our partners to access.

There’s still time to migrate to MAX. Learn more here on MAX’s automated testing suite and how MAX differentiates from all other solutions in the marketplace.

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