Mobile App Growth, Performance Marketing, User Acquisition
Smillage’s Love Fantasy Captures Hearts, Installs, and Growth
AppLovin
Mar 22, 2022
Mar 22, 2022
Mobile App Growth, Performance Marketing, User Acquisition
Meet Smillage, a full stack developer and international game studio based in Guangzhou, China. Founded in 2019 with a staff of around 100 employees, Smillage needed help scaling their user acquisition and monetization strategy for Smillage’s first entry into a new genre for the company: Love Fantasy, a hybrid match 3 + story RPG.
While Smillage’s capabilities include game creation, production, research, and distribution — as well as deep expertise scaling strategies for ad networks — they still needed help with acquisition and monetization strategies in a new game genre.
Partnering with AppLovin, Smillage used both MAX and AppDiscovery to fuel scalable, profitable acquisition and monetization strategies for both in-app advertising (IAA) and in-app purchase (IAP) campaigns, using AppDiscovery’s optimized Ad ROAS and CPP campaigns in conjunction with MAX’s powerful monetization features.
Data from MAX helped Smillage acquire high-quality, profitable users so they could then re-invest in additional user acquisition — dramatically increasing overall installations, ARPDAU, and ROAS.
In addition:
“Our partnership with AppLovin has yielded impressive results. In addition to the massive growth in installations and more than 100% D14 ROAS we achieved for Love Fantasy, we also increased ARPDAU by an impressive 30% when we first moved to MAX. We look forward to continued success with AppLovin.”
— Zhengchao Lu, CEO, Smillage
Learn how MAX and AppDiscovery can help you crush your growth and monetization goals.
