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AppLovin Cares: Supporting the survivors of domestic violence

Carolyn Yang
Mar 30, 2018

Working on programs that empower women defined much of my college experience, and I devoted a lot of my free time to the cause. Upon graduation, I came across La Casa de las Madres, an organization that helps victims of domestic violence. Founded by a coalition of Bay Area women in 1976, La Casa de las Madres was created as a place of safety, nurturing, and unconditional acceptance for victims of domestic violence. Today, it offers immediate, wide-ranging services to help transition these victims to living lives free of violence. La Casa de las Madres provides expert intervention and prevention services to over 15,000 individuals a year, and it promotes awareness to change the public perception of domestic violence to over 50,000 community members through education and outreach activities.

Here at AppLovin, we’re fortunate to have leadership that celebrates the power of giving back. Employees are given the opportunity to make a real impact within our communities, local and abroad, thanks to the AppLovin Cares program. We’ve previously helped at-risk youth through art, raised funds for the victims of the Northern California fires, and organized a blood drive with our partners at the Red Cross.

AppLovin Cares - La Casa de las Madres toiletry drive

For La Casa de las Madres, AppLovin employees came together to collect travel-sized toiletries to ease the burden of acquiring daily necessities like shampoo, soap, and toothpaste as survivors of domestic violence transition to and from temporary housing. We managed to collect the following from our employees around the world during the Game Developers Conference in San Francisco:

  • 40 tubes of toothpaste
  • 40 toothbrushes
  • 131 bottles of shampoo
  • 130 bottles of conditioner
  • 144 bottles of body wash and bars of soap
  • 12 deodorants
  • 19 bottles of lotion
  • 8 complete travel toiletry packs
  • And various items like razor blades, cotton swabs, feminine hygiene products, and more.  

AppLovin Cares - Travel-sized toiletries drive

Additionally, we’re sponsoring the 2018 redHOT gala in October, which will be celebrating the La Casa de las Madres’ over 40 years of anti-domestic violence services.

AppLovin is proud to stand with La Casa de las Madres to make a real difference in our local Bay Area community.

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