Developers, Product News

ONEMT partners with AppLovin to achieve royal returns for King’s Choice iOS

by AppLovin on Feb 24, 2022

ONEMT partnered with AppLovin and used AppDiscovery’s unique campaigns to achieve some king-worthy results for King’s Choice iOS.

Founded in 2015, ONEMT is dedicated to bringing the best in online entertainment to gamers around the world, with games available in 18 languages that consistently top the charts on both iOS and Android. They have also received Most Popular Games and Best Game of the year awards on the App Store and Google Play Store respectively, with Revenge of Sultans being their most notable success.

Breaking into new markets

A key challenge faced by ONEMT was expanding into international markets and acquiring  high-quality, paying players (or should we say subjects?) for their RPG King’s Choice. ONEMT had launched King’s Choice in 2021 into a highly competitive and now more highly regulated market, so they needed a partner to help them obtain high-quality international users with positive ROAS.

After partnering with AppLovin, ONEMT used AppLovin’s advanced solutions to grow ROAS — and after Applovin’s CPI campaign, ONEMT saw huge potential in targeting high-quality payers. They then followed up with CPP and IAP ROAS campaigns that allowed them to scale and optimize based on unique purchasers.

The results: royal returns

Applovin not only enabled ONEMT to reach their US iOS ROAS goals, AppLovin became their top (#1)  acquisition channel for King’s Choice iOS. In addition, ONEMT was able to:

  • Reduce CPP by more than 20%
  • Increase Day 7 ROAS by more than 150%
  • Grow US iOS installs by an average of 50% MoM during Q4 2021 
  • Scale their user acquisition to increase and climb to the top 3 iOS RPG charts in the U.S.

“AppLovin’s CPP and ROAS-optimized campaigns enabled us to accurately target high-quality paying users.This made the most effective use of our UA budget, making King’s Choice grow surprisingly faster than expected. We are very happy to partner with AppLovin.”

 —Tyler  Zhuang, ONEMT User acquisition Manager 

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