Case studies

Tumble scales Black Friday spend 6.5x while lifting new-customer share to 93.7%

Case studies

Kitsch scales AppLovin spend 3.4x while growing new-customer ROAS

Campaigns

Setting up your web campaign

Launch your first web campaign on AppLovin.

Case studies

Ridge beats iROAS goal by 128%

Creatives

How to make high-performing videos

How to create video ads that perform well on AppLovin.

Campaigns

Optimizing your web campaign

How to improve campaign performance.

Creatives

The importance of creative volume and diversity

Why more creatives drive incremental customers on AppLovin.

Webinars

Launch guide for new advertisers