Mobile App Growth, Product News

#SHIPPED: Product Updates Driving Mobile App Growth

Jan 18, 2024

Want to drive more growth for your business? If so, then you’ve come to the right place.

#SHIPPED is our quarterly series where we share the latest product updates that help accelerate your business and fuel your growth strategy. Whether you’re a developer looking to earn more for your ad inventory and save time doing it, or a marketer wanting to optimize user growth and maximize ROI, we have the tools for you to take your efforts to the next level.

Without further ado, let’s dive into our Q4 2023 #SHIPPED updates!

Q4 2023

AppLovinNew SDK version
Update: SDK 12.0.0 has been released
Advanced support for Google UMP ensures easy compliance with Google’s new CMP requirements.

The SDK includes a Privacy Manifest file that defines AppLovin’s Required Reason APIs that AppLovin uses, which must be included in your app in order to comply with Apple’s new privacy framework.

Mediation Debugger detects and validates CMP integrations and flags network SDKs not compliant with Apple’s Privacy Manifest policy.
MAXAd Review
Update: Now supports native ads for AppLovin Network and ALX
Ensure a brand-safe user experience across native ads. 
MAXNew bidder
Update: DT Exchange bidding now supported  for interstitial and rewarded video formats
Integrates Digital Turbine’s bidding solutions, expanding  ad revenue opportunities for these formats.
MAXNetwork ad format support
Update: Ogury bidding format coverage has expanded
Drive more competition for Banner, MREC, and Rewarded Video formats.
MAXCustom iOS SDK Adapter for LinkedIn Audience NetworkGives publishers access to enhanced iOS demand from LinkedIn 

See these features in action in the video below.

Q3 – 2023

AppDiscoveryAI Advertising Engine 
Update: AI advancements for improved UA campaign performance
Campaigns closely deliver on goals with improved targeting accuracy.Significantly accelerate campaign ramp-up time with reduced learning phases.Find high-value users worldwide with a single global campaign.Run multiple campaign types to acquire target and incremental audiences.
MAXMediation Debugger
Update: Detects if a CMP is being used and displays the TCFv2.x string
Helps developers receiving Google demand prepare for the upcoming privacy change required by Google.
MAXApple’s Privacy Manifests
Reminder: Ensure your SDK is compliant with Apple’s policies 
Helps developers prepare for the upcoming privacy change required by Apple.More guidance coming soon.
MAXGame Engine Support
Update: Godot and Unreal plugins
Ease the process of migrating from one game engine to another.
MAXFlutter Plugin
Update: Native ad support added in v3.0.1 
Enables developers to design ad layouts to be consistent with the look and feel of apps built using Flutter

See these features in action in the video below.

Q2 – 2023

AppDiscovery & MAXDashboard homepage
Update: the AppLovin dashboard now has a homepage
Quickly recognize trends and identify opportunities to optimize and grow both UA and monetization.Compare data across custom time periods.
AppDiscoveryCTV Advertising
Update: CTV performance advertising campaigns now available on AppDiscovery
Extend mobile UA campaigns to CTV to efficiently reach more users with measurable results.
MAXGoogle Bidding
Update: Google Bidding now available to all MAX publishers
Improve ad revenue with real-time demand from Google.
MAXA/B Test Wizard
Update: A/B test wizard for Google Bidding launched
Find the best way to implement Google Bidding in your monetization. 
MAXAd Review
Update: MREC support in Ad Review expanded to AdMob and InMobi
Ensure brand-safe MRECs for more ad networks.
MAXMediation Debugger
Update: Improved functionality
Now supports multiple waterfalls per ad unit.
MAXNetwork ad format support
Update: More network demand for more ad formats
More ad formats supported means more opportunities for monetization.

See these features in action in the video below.

Q1 – 2023

MAXNew SDK Bidders
Updates: added support for MobileFuse and Ogury 
Drive more competition for your impressions and earn more ad revenue.
MAXNative Ads 
Updates: added  support for Yandex and InMobi, added support for rendering star ratings
Increase demand from more sources for native ads and increase engagement and IPMs through improved creative UX.
AppDiscoveryCustom Product Pages/Custom Store Listings
Update: CPPs/CSLs now supported
Increase conversion rates with tailored app store pages.Identify best-performing messaging with our reporting API.
MAXA/B Test Results Page
Updates: new dashboard with top-line stats, trend visualizations, more filtering options, and ability to promote/deprecate tests directly 
Get granular insights with more filters such as country and network.Save time by promoting or deprecating tests directly from the results page.
MAXAd Review
Update: added support for MRECs
Ensure a brand-safe user experience across all major ad formats. 
MAXCreative Debugger
Updates: details for all ads from current user session, new support for MREC, Native, and Banner
Easily identify and report problematic ads and improve your in-app user experience across all major ad formats.

See these features in action in the video below.

We take a holistic approach to sustainable growth for your apps. AppLovin’s powerful full-stack solution includes user acquisition, monetization, measurement, brand safety tools, and creative services that support every function of the growth cycle.

Follow us on LinkedIn, Facebook, and Twitter to see what gets #SHIPPED next!

Sign up for MAX today or contact your account team for more strategies to grow your app.

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