#SHIPPED: Product Updates Driving Mobile App Growth
Want to drive stronger mobile app growth? If so, then you’ve come to the right place.
#SHIPPED is our quarterly series where we share the latest product updates that help accelerate your app business and fuel your mobile app growth strategy. Whether you’re a developer looking to earn more for your ad inventory and save time doing it, or a marketer wanting to optimize user growth and maximize ROI, we have the tools for you to take your efforts to the next level.
So, let’s dive in and see what’s #SHIPPED!
Q1 – 2023
| Platform | Feature | Benefits |
| MAX | New SDK Bidders Updates: added support for MobileFuse and Ogury | Drive more competition for your impressions and earn more ad revenue. |
| MAX | Native Ads Updates: added support for Yandex and InMobi, added support for rendering star ratings | Increase demand from more sources for native ads and increase engagement and IPMs through improved creative UX. |
| AppDiscovery | Custom Product Pages/Custom Store Listings Update: CPPs/CSLs now supported | Increase conversion rates with tailored app store pages.Identify best-performing messaging with our reporting API. |
| MAX | A/B Test Results Page Updates: new dashboard with top-line stats, trend visualizations, more filtering options, and ability to promote/deprecate tests directly | Get granular insights with more filters such as country and network.Save time by promoting or deprecating tests directly from the results page. |
| MAX | Ad Review Update: added support for MRECs | Ensure a brand-safe user experience across all major ad formats. |
| MAX | Creative Debugger Updates: details for all ads from current user session, new support for MREC, Native, and Banner | Easily identify and report problematic ads and improve your in-app user experience across all major ad formats. |
See these features in action in the video below.
We take a holistic approach to sustainable growth for your apps. AppLovin’s powerful full-stack solution includes user acquisition, monetization, measurement, brand safety tools, and creative services that support every function of the growth cycle.
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Sign up for MAX today or contact your account team for more strategies to grow your app.
