#SHIPPED: Product Updates Driving Mobile App Growth
Want to drive stronger mobile app growth? If so, then you’ve come to the right place.
#SHIPPED is our quarterly series where we share the latest product updates that help accelerate your app business and fuel your mobile app growth strategy. Whether you’re a developer looking to earn more for your ad inventory and save time doing it, or a marketer wanting to optimize user growth and maximize ROI, we have the tools for you to take your efforts to the next level.
So, let’s dive into our MAX (mobile app monetization) and AppDiscovery (mobile user acquisition) solutions, and see what’s #SHIPPED!
Q2 – 2023
| Platform | Feature | Benefits |
| AppDiscovery & MAX | Dashboard homepage Update: the AppLovin dashboard now has a homepage | Quickly recognize trends and identify opportunities to optimize and grow both UA and monetization.Compare data across custom time periods. |
| AppDiscovery | CTV Advertising Update: CTV performance advertising campaigns now available on AppDiscovery | Extend mobile UA campaigns to CTV to efficiently reach more users with measurable results. |
| MAX | Google Bidding Update: Google Bidding now available to all MAX publishers | Improve ad revenue with real-time demand from Google. |
| MAX | A/B Test Wizard Update: A/B test wizard for Google Bidding launched | Find the best way to implement Google Bidding in your monetization. |
| MAX | Ad Review Update: MREC support in Ad Review expanded to AdMob and InMobi | Ensure brand-safe MRECs for more ad networks. |
| MAX | Mediation Debugger Update: Improved functionality | Now supports multiple waterfalls per ad unit. |
| MAX | Network ad format support Update: More network demand for more ad formats | More ad formats supported means more opportunities for monetization. |
See these features in action in the video below.
Q1 – 2023
| Platform | Feature | Benefits |
| MAX | New SDK Bidders Updates: added support for MobileFuse and Ogury | Drive more competition for your impressions and earn more ad revenue. |
| MAX | Native Ads Updates: added support for Yandex and InMobi, added support for rendering star ratings | Increase demand from more sources for native ads and increase engagement and IPMs through improved creative UX. |
| AppDiscovery | Custom Product Pages/Custom Store Listings Update: CPPs/CSLs now supported | Increase conversion rates with tailored app store pages.Identify best-performing messaging with our reporting API. |
| MAX | A/B Test Results Page Updates: new dashboard with top-line stats, trend visualizations, more filtering options, and ability to promote/deprecate tests directly | Get granular insights with more filters such as country and network.Save time by promoting or deprecating tests directly from the results page. |
| MAX | Ad Review Update: added support for MRECs | Ensure a brand-safe user experience across all major ad formats. |
| MAX | Creative Debugger Updates: details for all ads from current user session, new support for MREC, Native, and Banner | Easily identify and report problematic ads and improve your in-app user experience across all major ad formats. |
See these features in action in the video below.
We take a holistic approach to sustainable growth for your apps. AppLovin’s powerful full-stack solution includes user acquisition, monetization, measurement, brand safety tools, and creative services that support every function of the growth cycle.
Follow us on LinkedIn, Facebook, and Twitter to see what gets #SHIPPED next!
Sign up for MAX today or contact your account team for more strategies to grow your app.
