Mobile App Growth, Product News
#SHIPPED: Product Updates Driving Mobile App Growth
AppLovin
Jan 18, 2024
Jan 18, 2024
Mobile App Growth, Product News
Want to drive more growth for your business? If so, then you’ve come to the right place.
#SHIPPED is our quarterly series where we share the latest product updates that help accelerate your business and fuel your growth strategy. Whether you’re a developer looking to earn more for your ad inventory and save time doing it, or a marketer wanting to optimize user growth and maximize ROI, we have the tools for you to take your efforts to the next level.
Without further ado, let’s dive into our Q4 2023 #SHIPPED updates!
| Platform | Feature | Benefits |
| AppLovin | New SDK version Update: SDK 12.0.0 has been released | Advanced support for Google UMP ensures easy compliance with Google’s new CMP requirements. The SDK includes a Privacy Manifest file that defines AppLovin’s Required Reason APIs that AppLovin uses, which must be included in your app in order to comply with Apple’s new privacy framework. Mediation Debugger detects and validates CMP integrations and flags network SDKs not compliant with Apple’s Privacy Manifest policy. |
| MAX | Ad Review Update: Now supports native ads for AppLovin Network and ALX | Ensure a brand-safe user experience across native ads. |
| MAX | New bidder Update: DT Exchange bidding now supported for interstitial and rewarded video formats | Integrates Digital Turbine’s bidding solutions, expanding ad revenue opportunities for these formats. |
| MAX | Network ad format support Update: Ogury bidding format coverage has expanded | Drive more competition for Banner, MREC, and Rewarded Video formats. |
| MAX | Custom iOS SDK Adapter for LinkedIn Audience Network | Gives publishers access to enhanced iOS demand from LinkedIn |
| Platform | Feature | Benefits |
| AppDiscovery | AI Advertising Engine Update: AI advancements for improved UA campaign performance | Campaigns closely deliver on goals with improved targeting accuracy.Significantly accelerate campaign ramp-up time with reduced learning phases.Find high-value users worldwide with a single global campaign.Run multiple campaign types to acquire target and incremental audiences. |
| MAX | Mediation Debugger Update: Detects if a CMP is being used and displays the TCFv2.x string | Helps developers receiving Google demand prepare for the upcoming privacy change required by Google. |
| MAX | Apple’s Privacy Manifests Reminder: Ensure your SDK is compliant with Apple’s policies | Helps developers prepare for the upcoming privacy change required by Apple.More guidance coming soon. |
| MAX | Game Engine Support Update: Godot and Unreal plugins | Ease the process of migrating from one game engine to another. |
| MAX | Flutter Plugin Update: Native ad support added in v3.0.1 | Enables developers to design ad layouts to be consistent with the look and feel of apps built using Flutter. |
| Platform | Feature | Benefits |
| AppDiscovery & MAX | Dashboard homepage Update: the AppLovin dashboard now has a homepage | Quickly recognize trends and identify opportunities to optimize and grow both UA and monetization.Compare data across custom time periods. |
| AppDiscovery | CTV Advertising Update: CTV performance advertising campaigns now available on AppDiscovery | Extend mobile UA campaigns to CTV to efficiently reach more users with measurable results. |
| MAX | Google Bidding Update: Google Bidding now available to all MAX publishers | Improve ad revenue with real-time demand from Google. |
| MAX | A/B Test Wizard Update: A/B test wizard for Google Bidding launched | Find the best way to implement Google Bidding in your monetization. |
| MAX | Ad Review Update: MREC support in Ad Review expanded to AdMob and InMobi | Ensure brand-safe MRECs for more ad networks. |
| MAX | Mediation Debugger Update: Improved functionality | Now supports multiple waterfalls per ad unit. |
| MAX | Network ad format support Update: More network demand for more ad formats | More ad formats supported means more opportunities for monetization. |
| Platform | Feature | Benefits |
| MAX | New SDK Bidders Updates: added support for MobileFuse and Ogury | Drive more competition for your impressions and earn more ad revenue. |
| MAX | Native Ads Updates: added support for Yandex and InMobi, added support for rendering star ratings | Increase demand from more sources for native ads and increase engagement and IPMs through improved creative UX. |
| AppDiscovery | Custom Product Pages/Custom Store Listings Update: CPPs/CSLs now supported | Increase conversion rates with tailored app store pages.Identify best-performing messaging with our reporting API. |
| MAX | A/B Test Results Page Updates: new dashboard with top-line stats, trend visualizations, more filtering options, and ability to promote/deprecate tests directly | Get granular insights with more filters such as country and network.Save time by promoting or deprecating tests directly from the results page. |
| MAX | Ad Review Update: added support for MRECs | Ensure a brand-safe user experience across all major ad formats. |
| MAX | Creative Debugger Updates: details for all ads from current user session, new support for MREC, Native, and Banner | Easily identify and report problematic ads and improve your in-app user experience across all major ad formats. |
We take a holistic approach to sustainable growth for your apps. AppLovin’s powerful full-stack solution includes user acquisition, monetization, measurement, brand safety tools, and creative services that support every function of the growth cycle.
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