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Take your monetization to the next level

Maximize revenue, reduce costs, and save time with MAX

Start earning more

Increase ad revenue

Earn more for your ad inventory with an integrated 360º approach

Unified Auction

Drive the highest yield for your app real estate

Choose the mediation platform with more bidders, more networks, premium AppLovin demand, and custom options for anyone else you work with.

MAX - How it Works

25+

SDK Networks

20+

in-app bidders including premium AppLovin demand

100+

DSPs bidding through the AppLovin Exchange

Unlimited

number of custom campaigns and networks

AD FORMATS

Expand your revenue opportunities

Leverage all major ad formats for more ways to drive in-app ad revenue, as well as innovative ad placements like app open and lock screen ads.

  • Native
  • Interstitial
  • Rewarded
  • Playable
  • Rich Media
  • MREC
  • Banner
  • Display

360° Growth

Scale your ad revenue with more active users

MAX makes it easy to reinvest your revenues and learned insights into user acquisition with AppLovin’s growth engine, AppDiscovery, to unlock self-perpetuating growth.

Optimize your ad revenue strategy

Make smarter decisions with full transparency into your ad revenue data

REPORTING TOOLS

MAX’s suite of reporting tools gives actionable insights on demand

Measure performance across your entire monetization strategy

Gain insights and identify opportunities to improve yield all within a single, comprehensive, customizable dashboard or downloadable report.

Ad Inventory

Track ad performance, overall revenue, and integration health.

Network

Monitor bidding performance and the ability to fill and serve ads.

Waterfall

Analyze impact of waterfall configurations and segmentation on revenue.

Validate revenue data across MAX and partner networks

Monitor and detect discrepancies between ad sources early to protect your revenue. Compare metrics including:

  • CPMs
  • Impressions
  • Revenue

Understand the entire user lifecycle to optimize LTV

Measure the impact of ad settings on metrics such as user retention, engagement, and revenue per install over time for a group of users who installed an app on the same day.

Get insights into user engagement

View daily analytics on your app’s performance, including number of daily active users in your app, ARPDAU, and the average number of impressions users are seeing. Plus, filter reports by ad format to understand the impact of optimizations.

Access granular data for more accurate ROAS and user LTV calculations

Remove blind spots and better optimize paid user acquisition campaigns with user and impression-level data handed off to your MMP or BI tool of choice.

A/B Testing

Test your entire monetization strategy

Easily set up A/B tests to identify opportunities for driving incremental ad revenue. Test changes to:

  • Demand partners
  • Waterfall configurations
  • Price points
  • Ad frequency
  • Refresh rates
  • User segments

Spend less time on setup and management

Get started quickly and automate processes for revenue optimization

Mediation Management Tools

Modernize traditional waterfalls with automation

Update network CPMs daily without lifting a finger

Ensure fairer competition from non-bidding networks.

Put your CPMs on autopilot

Reduce the need for regular updates, and minimize opportunities for error.

Capture more revenue with better price setting

Leverage historical data to power smart CPM adjustments.

Spend less time on waterfall creation and ad unit management

Manage your setup through the MAX UI or your own BI tool.

Easy Cloning

Speed up waterfall creation by cloning ones that already exist.

Ad Unit Management API

Create ad units, build and update waterfalls, and launch A/B tests via your own platform or BI tool.

Developer Tools

Monetize your apps without disrupting your workflow

Launch your apps confidently

MAX’s testing tools reduce post-launch frustration.

Test Mode

Provide reliable network fill for your test devices.

Mediation Debugger

Verify and troubleshoot your integrated ad networks.

Develop what you want, how you want

MAX provides unmatched support for multiple platforms and development engines.

Supported Platforms

  • Android
  • iOS
  • FireOS
Supported Development Engines
  • Unity
  • Adobe AIR
  • Cordova
  • React
  • Unreal
  • Flutter
  • Godot
  • Defold

Unity Integration Manager

Quickly get started monetizing your Unity app with a plugin that integrates the AppLovin SDK and network adapters automatically.

Ensure brand safety

Protect your revenue by ensuring quality in all aspects of your app experience — including which ads users see.

Ad Review

Gain control over ad visibility

Monitor ads running in your app and automatically identify risky or competitive content for easy bad ad reporting.

Detect

Automatically flag risky content and competitor ads based on custom rules and filters.

View

View and filter flagged ads by network, format, content rating, advertiser, rule, and more.

Report

Easily report problematic ads within the dashboard.

Compete

Inform your user acquisition efforts with intel into the latest ad concepts in your app category.

User Journey

Support your support teams — quickly find ads reported by users

View all the ads seen by a user to easily locate problematic ads that could cause churn, and report them directly from the dashboard. Plus, eliminate the need to blindly block ads or networks that may not actually be problematic.

Creative Debugger

Access comprehensive ad information on demand

Use a simple gesture to reveal ad information such as the name of the network, the creative ID, and more, and automatically generate reports for problematic ads.

Here’s what our developers are saying

Implementing MAX not only increased our product revenue, but it saved us a lot of operational costs, which allowed our team to refocus their energy on creating great games.

Yudai Hatasa

Producer, KAYAC

We are already seeing incredible lift and increases in revenue across our top titles, which allows us to invest more in user acquisition.

Dmitry Shelengovskiy

CEO, Playgendary

AppLovin made it easy to migrate to MAX and we saw immediate improvements by switching, including a 30% ARPDAU lift on iOS. We were surprised to achieve this much of an improvement without additional optimizations. And even after, the AppLovin team continued to help us with additional tools, integrations, and testing, which drove our total revenue even higher.

Ivan Dama

CEO, IdeaSolutions

KAYAC
Playgendary
Ruby Games

Implementing MAX not only increased our product revenue, but it saved us a lot of operational costs, which allowed our team to refocus their energy on creating great games.

Yudai Hatasa

Producer, KAYAC

We are already seeing incredible lift and increases in revenue across our top titles, which allows us to invest more in user acquisition.

Dmitry Shelengovskiy

CEO, Playgendary

AppLovin made it easy to migrate to MAX and we saw immediate improvements by switching, including a 30% ARPDAU lift on iOS. We were surprised to achieve this much of an improvement without additional optimizations. And even after, the AppLovin team continued to help us with additional tools, integrations, and testing, which drove our total revenue even higher.

Ivan Dama

CEO, IdeaSolutions

Take your mobile monetization to the MAX

Start earning more
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