Privacy Policy

AppLovin Corporation (“we,” “us,” “our” or “AppLovin”) is a mobile advertising company that provides application developers with a platform to deliver more targeted advertising to their consumers. Our technology enables our partners to show mobile application users more relevant advertising that is based on users’ interests and behaviors. In order to provide these services, we collect and use certain information about user activity and preferences.

AppLovin recognizes the importance of consumer privacy and we take this issue very seriously. To this end, we have designed the AppLovin Privacy Policy (this “Policy”) in a format that is easy to navigate and read so that you can clearly understand our privacy practices. We are committed to treating your personal information with care and respect.

AppLovin has been awarded TRUSTe's Privacy Seal signifying that this privacy policy and practices have been reviewed by TRUSTe for compliance with TRUSTe's program requirements including transparency, accountability and choice regarding the collection and use of your information. The TRUSTe program does not cover information that may be collected through this website. The TRUSTe program covers only information that is collected by AppLovin’s technology on mobile devices.

TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy Trustmark and innovative trust solutions. If you have questions or complaints regarding our privacy policy or practices, please contact us as described below. If you are not satisfied with our response you can contact TRUSTe here.

Effective Date: December 28, 2013

This Policy describes the treatment of information provided or collected on or through (i) our U.S. website, which is currently located at www.AppLovin.com (the “Site”); (ii) the network of application publishers and developers (the “AppLovin Apps”); and (iii) our other online services (together with the Site and the AppLovin Apps, the “Services”).

The Policy covers the following topics:

  1. Types of Information We Collect
  2. Information We Collect From Business Partners
  3. Information We Collect From Consumers
  4. How We Collect Information
  5. Use of Your Information by AppLovin
  6. Sharing Your Information with Other Companies
  7. Your Choices and Controls
  8. Children’s Privacy
  9. Data Security, Integrity and Retention
  10. Changes to the Policy
  11. Contact Us
  12. Definitions

If you have any questions about this Policy or our privacy practices, please do not hesitate to Contact Us.

1. Types of Information We Collect

We collect two main types of information through the Services - personal information and anonymous information and we may also generate a third type of information, aggregate information, as set forth in more detail below. Descriptions of these terms are available in the Definitions section of the Policy.

Please note that we may collect different categories of personal, anonymous and aggregate information from you depending on the nature of your interaction with the Services.

2. Information We Collect From Business Partners

If you are one of our Business Partner, we may collect the following categories of information from you:

  • Registration information that you provide when you create an AppLovin account. For example, in order to register for the Services we require all Business Partners to create a username and password, and provide us with basic contact information (such as first and last name, email address and company name).
  • Transaction information that you provide when you request information from AppLovin, submit a payment to us in connection with your use of the Services, or receive a payment from us in connection with your use of the Services. Examples of transaction information may include basic contact information, bank or financial account information, credit card or debit card numbers and similar details required to process your payments or respond to your request.
  • Technical, viewing and usage information that relates to your interaction with the Site, such as your physical location, the unique identifier or Internet Protocol address (“IP Address”) of the device that you use to access the Site and the amount of time you spend viewing certain portions of the Site.

3. Information We Collect From Consumers

If you are a Consumer that downloads and uses an AppLovin App or otherwise interacts with the Services, we may collect the device information identified below so that we can provide our services. We may collect and transmit such device information as either raw or hashed data, depending on the sensitivity of the information in question. AppLovin does not automatically collect any personal information directly from Consumers but may obtain such personal information from its Business Partners in connection with the Services or when Consumers submit such personal information to AppLovin via the Site.

Raw Data.

The SDK may collect and transfer non-sensitive device information as raw data, such as:

  • Generic geographic location, such as the city you are located in;
  • Carrier;
  • Device make and manufacturer;
  • Operating System;
  • Name of mobile application through which a Consumer interacts with the Services;
  • Language settings;
  • Connection speed;
  • IP Address;
  • Android ID;
  • Internet browser used to access the Services; and
  • Identifier for advertisers (IDFA).

You can enable or disable geolocation services when you use our services at anytime, through your mobile device settings (though the modalities may vary depending on the specific mobile device you are using).

Hashed Data.

We may also collect device information that AppLovin views as being particularly sensitive. Because we understand the importance of protecting consumer privacy, we are committed to storing the following device information as hashed data to help prevent its unauthorized disclosure or use:

  • Names of the mobile applications downloaded on the Consumer’s device.

For additional information regarding the steps we take to safeguard your information, please refer to the Data Security, Integrity and Retention section of the Policy.

4. How We Collect Information

Depending on the nature of your interaction with the Services, AppLovin may collect information from you automatically and/or when you voluntarily choose to provide us with information. We may also acquire information from other trusted sources to update or supplement the information that you voluntarily provide to us or that we collect automatically.

Business Partners.

If you are a visitor to the Site or a Business Partner, we collect information that you voluntarily provide us during your interaction with the Services. For example, you may choose to provide AppLovin with information when you directly request information or services from us, submit or receive a payment, or complete the online forms available on the Site.

We may also collect certain types of information automatically, including through the use of Cookies, Web Beacons and other similar tracking technologies. These tracking technologies allow AppLovin to personalize your experience with the Services and keep track of certain online behavior in order to help us determine the things that you find most interesting.

Consumers.

AppLovin primarily collects information from Consumers when an application developer or website publisher requests AppLovin to serve an advertisement to a consumer. By downloading and using a partner Application, you grant the application developer with permission to collect device information and share it with AppLovin. AppLovin may track this information over time and across multiple AppLovin Apps (and may also combine the device information with anonymous information from other sources) in order to deliver advertisements through the Services. In addition, AppLovin may collect information from Consumers through use of a Cookie, Web Beacon or similar tracking technologies if the Consumer accesses advertisements from a browser or is redirected to a browser by advertisements provided through the Services. Certain advertisements may redirect you to a browser where AppLovin may use a Cookie to track Consumer activities.

5. Use of Your Information by AppLovin

AppLovin uses the information we collect about you to provide the Services and to gain a better understanding of the products and services that may interest you. For example, we may use your information in order to:

  • Operate, manage and improve the Services;
  • Respond to your inquiries;
  • Provide you with requested services;
  • Communicate with you about your AppLovin account, your interactions with the Services or your contacts’ interactions with the Services;
  • Protect the rights or property of AppLovin or third parties; and
  • Deliver targeted advertisements on behalf of our Business Partners. You may opt-out of receiving such targeted advertisements as set forth below.

AppLovin may process and/or store personal information both within the United States and internationally.

For additional information regarding choices you may have with respect to our use of your information, please refer to the Your Choices and Controls section of the Policy.

The Services may link to third party websites, non-AppLovin Apps and/or other third party content. Please note that AppLovin cannot control the treatment of your information by such third parties, and that the privacy practices of third parties likely differ from those described in the Policy.

6. Sharing Your Information With Other Companies

AppLovin will not share your personal information with other companies, except under the following limited circumstances:

  • Authorized Disclosures:

    We may disclose your personal information to third parties when you consent to a particular disclosure of your personal information. Please note that once we share your information with another company, that information becomes subject to the other company’s privacy practices.
  • Compelled Disclosures:

    On rare occasions, we may share your personal information when compelled to do so by government authorities or as otherwise required or permitted by applicable laws and regulations (e.g., pursuant to law enforcement inquiries, subpoenas or court orders). AppLovin may also share your personal information with third parties if we believe in good faith that disclosure is appropriate to protect our rights, property or safety (including the enforcement of the AppLovin Terms of Use, or to protect the rights, property or safety of third parties.
  • Agents / Service Providers:

    AppLovin may disclose personal information to our trusted agents and service providers so that they can perform requested services on our behalf. For example, we may share payment information with a third party service provider in order to assist us with processing credit card payments. These entities are prohibited from using your personal information for any purposes other than providing AppLovin with requested services.
  • Business Transfers:

    In the event that AppLovin is (or substantially all of its assets are) acquired by a third party pursuant to an acquisition, merger, sale, reorganization, liquidation or similar business transfer, the personal information stored in our databases may be one of the transferred assets.
  • Non-Personal Information:

    AppLovin may share aggregate or anonymous information with Business Partners and other third parties in accordance with the terms of this Policy.

7. Your Choices and Controls

AppLovin provides you with the ability to exercise certain choices and controls in connection with our treatment of your information. Depending on your relationship with AppLovin, these choices and controls may include:

  • Requesting access to the personal information about you that we hold;
  • Correcting, updating or deleting the information associated with your AppLovin account;
  • Opting-out of targeted advertising delivered by AppLovin.

If you would like additional information about the choices and controls that may be available to you, or you would like to access your personal information, please contact us.

Opt-Out:

We make it easy to opt-out of our targeted advertising services. In order to do so, simply visit the Opt Out section on the Site. Please note that even if you opt-out, you may still receive content and advertising from AppLovin. Opting-out just means that the advertisements you do receive from us will not be targeted in any sort of way.

8. Children’s Privacy

We do not use the Services to knowingly solicit data from or market to children under the age of thirteen (13). We request that such individuals do not provide personal information through the Services. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should promptly contact us and we take reasonable steps to ensure that such information is deleted from our files.

9. Data Security, Integrity and Retention

Your privacy is very important to AppLovin and we are committed to protecting your personal information from unauthorized access, use or disclosure. We have implemented physical, technical and administrative security measures for the Services that comply with applicable laws and industry standards. For example, we use firewalls, encryption technology and other automated software designed to protect against fraud and identity theft.

In addition, we take steps to ensure that information is stored in an anonymous format through a technique known as “hashing”. When a Consumer downloads and uses an App or website that requests AppLovin to serve advertisements, we may collect and process information locally on the Consumer’s mobile device. This allows us to identify the sensitivity level of certain device information prior to transferring it to our servers for storage. Rather than sending sensitive device information as raw data that can be easily associated with the relevant Consumer, we only transfers anonymous hashed representations of certain types of information back to AppLovin. Our servers then associate the hashed representations with a unique anonymous identifier assigned to each Consumer by AppLovin. When a Consumer subsequently interacts with the Services, this process allows us targeted advertising without storing any sensitive information in a form that would be easily readable to unauthorized third parties.

AppLovin also protects Consumer privacy by seeking to minimize the amount of sensitive data that we store on our servers in the first place. For additional information regarding how we store data, please refer to the Consumer Privacy portion of the Site. You may also contact us anytime with your questions or concerns.

AppLovin retains the raw data it collects from Consumers for up to 2 years. The information received from Business Partners is retained for as long as needed to provide you services. We will retain and use the information we receive for as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

10. Changes to the Policy

We may, in our sole discretion, make changes to the Policy from time to time in order to accommodate new technologies, industry practices, regulatory requirements or for other purposes. The most recent version of the Policy will always be posted on the Site. If we do make any changes, we will also update the “Effective Date” posted at the top of the Policy. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to review the Policy periodically to ensure that you understand how we collect, use and share information through the Services.

Any changes to the Policy will become effective when the revised Policy is posted on the Site. By continuing to use the Services following such changes, you are agreeing to accept the terms of the revised Policy.

11. Contact Us

If you have any questions or comments about this Policy, please write to us at:

AppLovin Corporation
849 High St.
Palo Alto, CA 94301

You can also contact us via email at care@AppLovin.com (customer service) or legal@AppLovin.com (legal).

Please be sure to include your name, address and email address in any correspondence to us so that we can respond to your inquiry in a timely manner. If you are not satisfied with our response you can contact TRUSTe here.

12. Definitions

Aggregate Information.

Aggregate information refers to de-identified information about groups or particular types of individuals that use the Services. Such information does not identify you as a particular individual. An example of aggregate information would include the total number people that accessed an AppLovin App from a particular region or while using a specific type of mobile device.

Anonymous Information.

Anonymous information refers to information that does not (and cannot reasonably be used to) directly or indirectly identify you as an individual, such as the IDFA and/or IP Address of the device that you use to access the Services. If anonymous information is ever directly or indirectly associated with personal information, AppLovin will also treat the combination of data as personal information.

AppLovin Apps.

AppLovin Apps means the mobile applications within our network of application publishers and developers.

Business Partners.

Business Partners are the mobile application advertisers, publishers and developers in the AppLovin network that have registered for the Services.

Consumers.

Consumers are those individuals who download, use or otherwise interact with an AppLovin App.

Cookies.

Cookies are small pieces of information that your internet browser places on the hard drive of your device when you visit a website. We use cookies to identify your device when you return to the Site. Cookies allow AppLovin to associate your device with other information that resides in our database, which helps us to remember your preferences and personalize your experience with the Services. You can configure the settings of most internet browsers to warn you each time a cookie is being sent, or to reject cookies entirely. If you disable cookies, however, you will not have access to many features that make your interaction with the Services more efficient and some of the Services may not function properly. You can find additional information about cookies at http://cookiecentral.com.

Device Information.

Device information refers to the information automatically collected from a Consumer’s device by our SDK. Such information may be processed locally, or transferred to AppLovin for processing and/or storage. AppLovin may collect and/or store device information as raw or hashed data. For a complete list of the device information we collect from Consumers, please refer to the Information We Collect From Consumers section of the Policy.

Hashed Data.

Hashing is a technique that anonymizes data. Storing information as hashed data allows AppLovin to associate certain information with a Consumer without directly affiliating him or her with personal information. AppLovin stores sensitive information in hashed form to help protect the privacy of such Consumers while providing the Services. Please refer to the Data Security, Integrity and Retention of the Policy or the Consumer Privacy portion of the Site for additional information about how we use “hashing” to safeguard Consumer information.

Personal Information.

Personal information means information that can be used, either directly or indirectly, to contact you or identify you as a particular individual.

Raw Data.

Raw data refers to data that has not been processed for a particular use or otherwise transferred from its original format. AppLovin only stores non-sensitive device information as raw data.

Software Development Kit (SDK).

AppLovin’s SDK, which is integrated into each AppLovin App, is software that allows our Business Partners to provide you with social and personalized content. By downloading and using an AppLovin App, Consumers grant the application developer with permission to collect such device information and share it with AppLovin. AppLovin may track this information over time and across multiple AppLovin Apps (and may also combine the device information with anonymous information from other sources) in order to deliver targeted advertisements through the Services.

Web Beacons.

A web beacon (sometimes referred to as a “pixel tag” or a “clear GIFs”) is a programming code that can be used to display an image on a website, email or other communication. Web beacons are typically one-pixel, transparent images and are used to transfer an individual’s unique user identification (often in the form of a cookie) to a database in order to associate that individual with previously acquired information about him or her in a database. AppLovin uses web beacons keep track of certain online behavior (e.g., the websites you visit, the mobile applications you use, your interaction with AppLovin emails etc.) in order to help us to determine the types of things that you find the most interesting.