Privacy Policy

Effective Date:  November 29, 2017

AppLovin Corporation (“we,” “us,” “our” or “Applovin”) is a mobile advertising company that provides application developers with a platform to deliver advertising to their consumers. Our technology enables our partners to show mobile application users more relevant advertising that is based on users’ interest in applications. In order to provide these services, we collect and use certain information about user activity in mobile applications.

Applovin recognizes the importance of consumer privacy and we take this issue very seriously. To this end, we have designed the Applovin Privacy Policy (this “Policy”) to explain how we collect, use, and share information through our advertising platform (“Services”) and our corporate website at (“Site”), as well as your choices related to that information.

Applovin participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework. Applovin is committed to subjecting all personal data received from European Union (EU) member countries and Switzerland, respectively, in reliance on each Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Framework visit the U.S. Department of Commerce’s Privacy Shield List, available at:

Applovin is responsible for the processing of personal data it receives, under each Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf. Applovin complies with the Privacy Shield Principles for all onward transfers of personal data from the EU and Switzerland, including the onward transfer liability provisions.

With respect to personal data received or transferred pursuant to the Privacy Shield Framework, Applovin is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission.  In certain situations, Applovin may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at

Under certain conditions, more fully described on the Privacy Shield website here:, you may invoke binding arbitration when other dispute resolution procedures have been exhausted.

Table of Contents

Advertising Services Privacy Policy

This section describes the information we collect, use, and share through our Services.

Information Collection and Use

If you are a consumer that downloads and uses an application which contains the Applovin SDK or otherwise interacts with the Services, we may collect certain device information including the following:

  • Device make, model and operating system;
  • Device properties related to screen size & orientation, audio volume and battery;
  • Carrier;
  • Operating system;
  • Name and properties of mobile application through which a consumer interacts with the Services;
  • Country, time zone and locale settings (country and preferred language);
  • Network connection type and speed;
  • IP Address;
  • Internet browser user-agent used to access the Services; and
  • Identifier for advertisers (IDFA).

This device information may be collected across mobile apps and websites over time. We may also combine information we collect with other information we derive through analytical techniques, and we use that combined information to offer the Services. This type of information may include transactional data related to a consumer’s interaction with an application, such as information about the actions taken in an application like purchases or application installations. We may also collect certain types of information automatically, including through the use of Cookies. You can control or disable the use of cookies at the individual browser level on your device.

Using the information we collect, we are able to deliver the Services, improve them, and research and develop new ones.

Information Sharing

We may share information we collect or derive with third parties for the following purposes:

  • With service providers that perform services on our behalf;
  • With our affiliates;
  • To provide our clients with the Services, such as to deliver relevant advertising, and to provide attribution;
  • For analytics and research purposes;
  • In response to subpoenas, court orders, or other legal processes;
  • To protect our or a third party’s legal rights or to defend against a legal claim; and
  • As part of a business transfer such as a merger, acquisition, or at bankruptcy.


To opt-out of our collection of information from mobile devices, please visit your device’s settings to set the “Limit Ad Track” or other similar feature on your device. You can also opt-out of our data collection and use through the process we described here Opt Out. You can also make choices about data collection for certain companies by visiting

Note that if you opt-out you will still see advertising on your device, but it may be less relevant to your interests. In addition, if you reset your device identifier or use a different device you may need to renew your opt-out.


Our Services are not intended for children under the age of 13, and we do not knowingly collect personal information from children under the age of 13 except as permitted by law.  For example, we may collect certain types of information (e.g., IDFAs) from apps that are directed toward children for activities that fit within the “support for internal operations” exception from the notice and consent requirements in the Children’s Online Privacy Protection Rule.

Data Security and Retention

We implement reasonable measures to help secure the information we collect through the Services. We retain the data we collect through the Services for up to 2 years. Information is automatically purged from our system if the Services do not receive any updated information for a device in the last 2 years. Note that we will retain information in our systems for as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Website Privacy Policy

This section describes the information we collect, use, and share through our Site.

Information Collection

We may collect various types of information through the Site. For example, when you register with Applovin to use our Services you may provide us with personal information such as your name, email address, phone number, mailing address, user name, and password. You may also provide us with payment information when you submit or receive a payment, or other information when you complete the online forms available on the Site.

We may also collect certain types of technical and usage information automatically, including through the use of Cookies and other similar tracking technologies. These tracking technologies allow Applovin to personalize your experience on the Site and keep track of certain online behavior on the Site in order to help us determine the things that you find most interesting. This information may include your IP address, device identifier, browser type, device type, the date and time of your visit, and the areas of the Site you visit. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our Site or Service. We may also acquire information from other trusted sources to update or supplement the information that you voluntarily provide to us or that we collect automatically.

Information Use

We may use the information we collect or you provide to us through the Site for various purposes, including:

  • To communicate with you, for example through newsletters or with other information about our products and services;
  • To operate and improve the Site and our Services;
  • To customize the Site;
  • For analytics and research;
  • For marketing purposes; and
  • For purposes disclosed at the time of collection.

Information Sharing

We may share information collected through the Site for purposes including:

  • With your consent;
  • For advertising and marketing purposes;
  • In response to a subpoena, court order, or other legal process;
  • To protect our rights and the rights of others;
  • With our affiliates;
  • With service providers that help us operate the Site and Services;
  • As part of a sale, merger, or acquisition, including at bankruptcy; and
  • For purposes disclosed at the time of collection.

Links to Other Websites

The Site may provide links to other websites that we do not control. We encourage you to review the privacy policy of those websites you may visit.

Updating Information

You can update the personal information you provide to us by correcting, updating or deleting the information associated with your Applovin account, or by contacting us to request access to the personal information about you that we hold.

Cookies and Other Similar Technology

The Site may use cookies, web beacons, or other similar technology to collect information. You may be able to limit the use of cookies through your browser settings, but note that certain parts of the Site may not function properly without cookies. We also partner with Google Analytics to learn more about how you use our Site. For more information about how Google Analytics works you can visit here. To opt-out of Google Analytics, you can visit here and follow the instructions.

Your Choices

Third parties may collect information from the Site and other non-affiliated websites and mobile applications over time in order to deliver relevant advertising to your browser or device, as well as other browsers or devices associated with you. This type of advertising is called interest-based advertising.

To learn more about interest-based advertising on your browser, and your choices regarding this type of advertising for companies that participate in this choice mechanism by visiting If you are in the European Union you can visit to exercise choice. You may also limit the collection of information from mobile apps on your device for interest-based advertising us by adjusting the settings on your mobile device. For iOS mobile devices, go to “Settings” from your Device’s home screen; scroll down to “Privacy”; select “Advertising”; and turn on “Limit Ad Tracking.” For Android mobile devices, go to “Google Settings” on your Device; select “Ads”; and check the box labeled “Opt Out of Interest-Based Ads.”

Please note that if you exercise choice you will still receive advertising, but it may be less relevant to your interest. Additionally, data may still be collected from your browser or device for purposes other than interest-based advertising. If you erase your cookies, reset your device identifier, or use different browsers or devices you may need to make your choices again.


We do not knowingly collect personal information from children under the age of 13 through the Site.

Data Security and Retention

We have implemented reasonable physical, technical and administrative security measures for the Site to help protect information we collect and store.

We retain information in our systems for as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Policy Changes

We may, in our sole discretion, make changes to the Policy from time to time in order to accommodate new technologies, industry practices, regulatory requirements, or for other purposes. The most recent version of the Policy will always be posted on the Site. If we do make any changes, we will also update the “Effective Date” posted at the top of the Policy. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on the Site prior to the change becoming effective. We encourage you to review the Policy periodically to ensure that you understand how we collect, use and share information.

Any changes to the Policy will become effective when the revised Policy is posted on the Site. By continuing to use the Site or Services following such changes, you are agreeing to accept the terms of the revised Policy.

Contact Us

If you have any questions or comments about this Policy, please write to us at:

AppLovin Corporation

849 High St.

Palo Alto, CA 94301

You can also contact us via email at (customer service) or (legal).

Please be sure to include your name, address and email address in any correspondence to us so that we can respond to your inquiry in a timely manner.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at

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