MAX

Take your monetization to the next level

Maximize revenue, reduce costs, and save time

Start growing
MAX Testimonials Video

Earn more for your ad inventory and grow your app business faster with an integrated 360º approach

Drive the highest yield for your app real estate

Choose the mediation platform with more bidders, more networks, and the largest RTB exchange. MAX gives you the most competitive and diverse set of auctions for your supply.

RTB flow diagram

Expand and optimize your revenue opportunities

Leverage all major ad formats—banner, native, interstitial, and rewarded video—for more ways to drive in-app ad revenue on a single platform. Learn what mix of ads is most profitable for your business with our real-time QA and testing tools.

woman using a phone + MAX and AppDiscovery logos

Scale ad revenue with more active users

Maximize your marketing and monetization efforts. MAX makes it easy to reinvest your revenues–and learned insights–into user acquisition with AppLovin’s growth engine, AppDiscovery.

More reasons to choose MAX

Trust the platform used by 80,000+ apps to grow your mobile business efficiently.

Simplify integration with developer-friendly tools Image

Simplify integration with developer-friendly tools

MAX works across eight platforms: Android, iOS, Unity, AdobeAir, Cordova, React, Unreal, and all-new FireOS. Launch your apps faster with our lightweight SDK and suite of testing tools.

Make smarter decisions guided by data Image

Make smarter decisions guided by data

MAX gives you full transparency into your ad revenue data, so that you can better understand the value of each impression and quickly identify ways to grow.

Protect your user experience Image

Protect your user experience

MAX helps ensure brand safety with powerful ad review tools that allow you to centralize creative monitoring, detect problematic content, and report bad ads—all in one place.

Flexibility

Get started quickly and gain control with versatile mediation

MAX provides complete control over your mediation approach — whether you prefer to leverage in-app bidding, waterfalls, or a hybrid approach.

  • Seamlessly migrate your waterfall setup and optimize it immediately.
  • Automate in-app bidding for CPM optimization and save time with API management.
  • Manage your mediation stack with waterfall segmentation for custom audiences, in-app bidding vs. waterfall hybrid testing, and new direct sold support.
mediation waterfall diagram

What our partners say about MAX

We are already seeing incredible lift and increases in revenue across our top titles, which allows us to invest more in user acquisition.

Dmitry Shelengovskiy

CEO, Playgendary

We are really excited to see AppLovin introduce the next generation of tools that will help apps drive meaningful gains in revenue for the community.

Daniel Kenny-Godoy

Head of Programmatic and AdOps, Wattpad

Migrating to MAX was a lot easier and faster than we thought possible, and we’re already seeing lift in UA.

Mert Can Kurum

Founder, Ruby Game Studio

Playgendary
Wattpad
Ruby Games

We are already seeing incredible lift and increases in revenue across our top titles, which allows us to invest more in user acquisition.

Dmitry Shelengovskiy

CEO, Playgendary

We are really excited to see AppLovin introduce the next generation of tools that will help apps drive meaningful gains in revenue for the community.

Daniel Kenny-Godoy

Head of Programmatic and AdOps, Wattpad

Migrating to MAX was a lot easier and faster than we thought possible, and we’re already seeing lift in UA.

Mert Can Kurum

Founder, Ruby Game Studio

Take your mobile monetization to the MAX with unmatched scale

Start growing
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