A better way to monetize mobile games

MAX Testimonial Video

Developers see a 10-30% ARPDAU lift
by switching to MAX

Get started now
MAX Testimonial Video

Developers see a 10-30% ARPDAU lift
by switching to MAX

Supercharge your revenue with MAX

MAX runs a single unbiased auction where advertisers get equal access to all ad inventory and bid simultaneously, which drives more competition and higher CPMs for publishers. Plus, publishers can see insightful LTV data and calculate true ROAS — all in one place.
Video: What is header bidding?

Who benefits?

The entire mobile app ecosystem—consumers see more relevant ads, advertisers have equal opportunity to bid on the audiences they want, and publishers see higher CPMs.


What sets MAX apart?

Developer-first integration process designed to save you time and money.
Competitive global in-app bidder demand to maximize ARPDAU on each impression.
Powerful user acquisition on a unified platform that optimizes towards true ROAS to climb the charts.
Powerful analytics with cohort reporting and waterfall A/B testing to understand true LTV and maximize revenue.
Full transparency into the value of each impression with user-level data.
Superior player experience with exclusive features that automatically flag risky content to keep your brand safe.


Hear directly from top mobile game developers about why they chose MAX

Imangi: MAX by AppLovin Testimonial

By integrating MAX, Imangi, the studio behind Temple Run, saved valuable development time that was spent managing complex waterfalls.

Kolibri: MAX by AppLovin Testimonial

Kolibri saw an ARPDAU increase of 20% in key countries like the US, accelerating their business growth exponentially.

Trusted by top developers around the world

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