Full-stack monetization based on in-app bidding

MAX Testimonial Video

Developers see a 10-30% ARPDAU lift
by switching to MAX

Maximize your revenue
MAX Testimonial Video

Developers see a 10-30% ARPDAU lift
by switching to MAX

Increase your game revenue with MAX

With MAX, advertisers get equal access to all ad inventory and bid simultaneously, which drives more competition and higher CPMs for developers. Plus, developers can see accurate and actionable ROAS data.
Video: What is header bidding?

Who benefits?

The entire mobile app ecosystem—consumers see more relevant ads, advertisers have equal opportunity to bid on the audiences they want, and publishers see higher CPMs.

What sets MAX apart?

Developer-first integration process and tools designed to save you time and money.
Advertisers bid simultaneously in an unbiased and competitive auction to drive higher CPMs.
Increased competition on every impression w/ 20+ traditional networks & in-app bidders live at scale.
Visibility into user ad revenue for each impression to optimize towards true ROAS.
A/B testing feature powered by real-time analytics to drive continuous revenue growth for each user.
Cohort analysis lets you view the lifecycle of your users. Monitor LTV, ROI and engagement by cohort.


Hear directly from mobile game developers about how MAX in-app bidding affects their business

Imangi: MAX by AppLovin Testimonial

By integrating MAX, Imangi, the studio behind Temple Run, saved time previously spent managing complex waterfalls.

AppTout: MAX by AppLovin Testimonial

Indie developer AppTout saw a 20% ARPDAU increase by integrating MAX.

Interested in learning more?

Maximize your revenue