In-App Bidding

A better way to monetize your games.

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Increase revenue with MAX in-app bidding

Video: What is header bidding?
MAX is a single unbiased auction where advertisers get equal access to all ad inventory and bid simultaneously, which drives more competition and higher CPMs for publishers. Plus, publishers can see ROAS data across many user acquisition channels.
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Who benefits?

The entire mobile app ecosystem—consumers see more relevant ads, advertisers have equal opportunity to bid on the audiences they want, and publishers see higher CPMs.


Hear directly from mobile game developers about how MAX in-app bidding affects their business

Imangi: MAX by AppLovin Testimonial

By integrating MAX, Imangi, the studio behind Temple Run, saved time previously spent managing complex waterfalls.

AppTout: MAX by AppLovin Testimonial

Indie developer AppTout saw a 20% ARPDAU increase by integrating MAX.

What sets MAX apart?

Increased demand on a global scale and maximized revenue on every impression
Better attribution with a unified platform that calculates ROAS across networks
Powerful analytics to test new configurations and determine what drives lift
Full transparency on the value of each impression and demand partner

Interested in learning more?

Start maximizing your revenue.

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