MAX

Supercharge your revenue with MAX

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A better way to monetize your mobile app

Developers of all sizes, from indies to the largest publishers, use MAX to maximize revenue with in-app bidding. MAX’s advanced features improve user experience, protect your brand, and save you countless hours of work.
Video: What is header bidding?

Who benefits?

The entire mobile app ecosystem—consumers see more relevant ads, advertisers have equal opportunity to bid on the audiences they want, and publishers see higher CPMs.

Consumers / Advertisers / Publishers cycle diagramcycling arrows

MAX In-app Bidders

More revenue, increased competition for your inventory, and improved efficiencies

Massive competitive global demand Image

Massive competitive global demand

Bidders, ad networks, and DSP demand, all competing in a real-time auction to maximize your ARPDAU.

Developer-first integration process and experience Image

Developer-first integration process and experience

Save time and money with our automated workflows. Plus, increase returns by leveraging all ad formats.

Full transparency into the value of each impression Image

Full transparency into the value of each impression

Impression-level data and universal creative reporting on advertiser details for each impression.

Powerful analytics Image

Powerful analytics

Cohort reporting and waterfall A/B testing for true LTV. Plus, real-time mediation and exchange analytics.

Integrated growth tools Image

Integrated growth tools

Apply revenue directly to UA initiatives by using AppDiscovery’s machine learning engine to hit your ROAS targets.

Superior user experience Image

Superior user experience

Automatically flag risky content. Gain visibility into ads users see, detect competitor advertising, and keep your brand safe.

AppLovin Exchange (ALX)

Earn more with increased demand diversity

Accelerate your monetization with even more competition. With the MAX SDK, you now gain access to global advertising demand from over 120 real-time bidding DSPs. Combined with mediation for any ad network and in-app bidders, you get maximum competition to yield higher revenue.

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Customer Testimonials

Hear directly from top mobile game developers about why they chose MAX

Imangi: MAX by AppLovin Testimonial

By integrating MAX, Imangi, the studio behind Temple Run, saved valuable development time that had been spent managing complex waterfalls.

Kolibri: MAX by AppLovin Testimonial

Kolibri saw an ARPDAU increase of 20% in key countries like the US, accelerating their business growth exponentially.

Trusted by top developers around the world

Interested in learning more?

Try integrating MAX today.

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