A better way to monetize mobile games

MAX Testimonial Video

Developers see a 10-30% ARPDAU lift
by switching to MAX

Maximize your revenue
MAX Testimonial Video

Developers see a 10-30% ARPDAU lift
by switching to MAX

Supercharge your revenue with MAX

MAX runs a single unbiased auction where advertisers get equal access to all ad inventory and bid simultaneously, which drives more competition and higher CPMs for publishers. Plus, publishers can see insightful LTV data and calculate true ROAS — all in one place.
Video: What is header bidding?

Who benefits?

The entire mobile app ecosystem—consumers see more relevant ads, advertisers have equal opportunity to bid on the audiences they want, and publishers see higher CPMs.

What sets MAX apart?

Developer-first integration process and tools designed to save you time and money.
Access to competitive global in-app bidder demand allows you to maximize ARPDAU on every impression.
Reach scale with powerful user acquisition on a unified platform that optimizes towards true ROAS.
Powerful analytics with cohort reporting and ad unit level A/B testing to understand true LTV and identify opportunities.
Full transparency on the value of each impression and demand partner through user-level data.
Control the ad journey for users to create a better experience while protecting your brand.


Hear directly from mobile game developers about how MAX in-app bidding affects their business

Imangi: MAX by AppLovin Testimonial

By integrating MAX, Imangi, the studio behind Temple Run, saved time previously spent managing complex waterfalls.

AppTout: MAX by AppLovin Testimonial

Indie developer AppTout saw a 20% ARPDAU increase by integrating MAX.

Interested in learning more?

Maximize your revenue