TARGETING
Acquire the right users at massive scale
Grow your apps profitably with performance-based mobile and CTV campaigns.
Find the right users
Capture high-value users with increased efficiency. Our machine learning engine maps data from 14+ billion installs to your target user profile.
Hit your target ROI
Set your goals and target ROAS; cost and campaign specifics are adjusted to achieve your UA objectives.
Scale globally
Scale across the largest supply of in-app and CTV inventory. Our reach extends across 140k+ mobile apps and 3k+ CTV channels.

700M
DAU
2B
mobile devices
300M+
CTV devices
Advanced Mobile Campaigns
Define success – then achieve it
Find users that help achieve the KPIs that matter most to your business – whether a ROAS goal, level completion benchmark, custom retention target or something else. AppDiscovery offers the largest number of advanced campaigns. Optimize for:
- IAP ROAS
- Ad ROAS*
- Total ROAS*
- Event optimized
- Cost per purchase
* Available to MAX clients
Automation
Put our automation to work
AppDiscovery’s advanced mobile campaigns continually improve with new data so you achieve increasingly lower costs, better users, and higher revenue. Choose a campaign type, set your goals, and let our automation, machine learning, and team of growth experts handle the rest.
REPORTING
Act on performance analytics
Monitor the success of your campaigns based on the down-funnel metrics that are most important to you. AppDiscovery provides dashboard visualizations, reports, and APIs so that you can transform your data into highly valuable insights.
Performance Metrics
- Cost by purchaser, event, impression, and more
- ROAS for custom retention periods
- Metrics for your targeted engagement

200% increase in install volume & 35% increase in install rate

“With the new playable ads created by the SparkLabs team, we have seen better conversion rates than ever before and were able to lower our bids while increasing spend.”