TARGETING
Acquire the right users at massive scale
Our proprietary machine learning engine grows apps profitably by continually adjusting campaign settings based on the likelihood of users engaging.
Find the right users
Capture high-value users with increased efficiency. Our machine learning engine maps data from 13+ billion installs to your target user profile.
Hit your target ROI
Set your goals and target ROAS; our algorithms adjust cost and campaign specifics to achieve your UA objectives.
Scale globally
Scale across the largest supply of in-app inventory. Our reach extends across users in 130+ countries.

700M
DAU
2B
mobile devices
140K
mobile apps
Advanced Campaigns
Define success – then achieve it
Find users that help achieve the KPIs that matter most to your business – whether a ROAS goal, level completion benchmark, custom retention target or something else. AppDiscovery offers the largest number of advanced campaigns. Optimize for:
- IAP ROAS
- Ad ROAS*
- Total ROAS*
- Event optimized
- Cost per purchase
* Available to MAX clients
Automation
Put our automation to work
AppDiscovery’s advanced campaigns continually improve with new data so you achieve increasingly lower costs, better users, and higher revenue. Choose a campaign type, set your goals, and let our automation, machine learning, and team of growth experts handle the rest.
REPORTING
Act on performance analytics
Monitor the success of your campaigns based on the down-funnel metrics that are most important to you. AppDiscovery provides dashboard visualizations, reports, and APIs so that you can transform your data into highly valuable insights.
Performance Metrics
- Cost by purchaser, event, impression, and more
- ROAS for custom retention periods
- Metrics for your targeted engagement

200% increase in install volume & 35% increase in install rate

“With the new playable ads created by the SparkLabs team, we have seen better conversion rates than ever before and were able to lower our bids while increasing spend.”