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Reach and keep
your ideal users

Smart user acquisition that hits your goals

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TARGETING

Acquire the right users at massive scale

Grow your apps profitably with performance-based mobile and connected TV (CTV) campaigns across 1.4B daily active users.

Find the right users

AI-powered user targeting delivers the high-quality users you care about and uncovers new, incremental audiences to fuel further growth.

Hit your target ROI

Campaigns are automatically optimized to deliver on your specific performance goals without the need for manual adjustments.

Scale globally

Discover high-value users wherever they are with global campaigns that scale across the largest supply of in-app, on-device, and CTV inventory.

MAX - How it Works

Discover why AppDiscovery is the top UA channel for mobile apps

We’ve found substantial scale in a short period of time with AppDiscovery, which is now one of our largest sources of high-value users for our mobile app. Moreover, we can rest assured that our ads appear in contexts that align with our brand.

The Experian Team

AppLovin’s AppDiscovery is a key component of Niantic’s user acquisition growth strategy.

The Niantic Team

AppDiscovery’s technology is exceptionally effective at finding users who will sign up for subscriptions in our apps. Because the platform’s scale is so vast, we’re finding these users in large numbers — including in geos we hadn’t previously considered.

The Enerjoy Team

DealDash
Niantic
Peak

We’ve found substantial scale in a short period of time with AppDiscovery, which is now one of our largest sources of high-value users for our mobile app. Moreover, we can rest assured that our ads appear in contexts that align with our brand.

The Experian Team

AppLovin’s AppDiscovery is a key component of Niantic’s user acquisition growth strategy.

The Niantic Team

AppDiscovery’s technology is exceptionally effective at finding users who will sign up for subscriptions in our apps. Because the platform’s scale is so vast, we’re finding these users in large numbers — including in geos we hadn’t previously considered.

The Enerjoy Team

Advanced Campaigns

Define success – then achieve it

Find users that help achieve the KPIs that matter most to your business. Advanced campaigns hit targets quickly and continually improve with new data so you achieve increasingly lower costs, better users, and higher revenue. Set your goals then let our automation do the rest. Optimize for:

  • IAP ROAS
  • Ad ROAS*
  • Total ROAS*
  • Event optimized
  • Cost per purchase

* Available to MAX clients

Performance CTV Campaigns

Acquire incremental users with CTV advertising

Extend the scale of your performance marketing across CTV channels and FAST apps on AppDiscovery’s unified platform.

Performance pricing

Only pay for performance with pricing on a cost-per-install basis, ensuring cost-effective ROI.

Automated and optimized campaigns

AppDiscovery automates buying and optimizes campaigns towards the same down-funnel events tracked on mobile.

Trackable ROAS and channel names

Accurately attribute results with your MMP while AppDiscovery provides real-time visibility into ROAS and channel names.

REPORTING

Act on performance analytics

Monitor the success of your mobile and CTV campaigns based on the down-funnel metrics that are most important to you. AppDiscovery provides dashboard visualizations, reports, and APIs so that you can transform your data into highly valuable insights.



Performance Metrics

  • Cost by purchase, event, impression, and more
  • ROAS for custom retention periods
  • Metrics for your targeted engagement

Creatives

Elevate your app with top performing creatives

Get the best ads in the industry for mobile and streaming TV — at scale. SparkLabs utilizes the latest AI advancements and can handle all of your creative production needs or work with you to manage them.

Data driven

Our experts use data to drive the creation of industry-exceeding creatives.

Results focused

Our high-quality ads aim for top performance.

Trend setting

Our team of designers, animators, and developers embrace new technologies.

Fast

Our team delivers at the pace this industry demands without compromising quality.

We’ve found substantial scale in a short period of time with AppDiscovery, which is now one of our largest sources of high-value users for our mobile app. Moreover, we can rest assured that our ads appear in contexts that align with our brand.

The Experian Team

AppLovin’s AppDiscovery is a key component of Niantic’s user acquisition growth strategy.

The Niantic Team

AppDiscovery’s technology is exceptionally effective at finding users who will sign up for subscriptions in our apps. Because the platform’s scale is so vast, we’re finding these users in large numbers — including in geos we hadn’t previously considered.

The Enerjoy Team

DealDash
Niantic
Peak

We’ve found substantial scale in a short period of time with AppDiscovery, which is now one of our largest sources of high-value users for our mobile app. Moreover, we can rest assured that our ads appear in contexts that align with our brand.

The Experian Team

AppLovin’s AppDiscovery is a key component of Niantic’s user acquisition growth strategy.

The Niantic Team

AppDiscovery’s technology is exceptionally effective at finding users who will sign up for subscriptions in our apps. Because the platform’s scale is so vast, we’re finding these users in large numbers — including in geos we hadn’t previously considered.

The Enerjoy Team

MAX - How it Works

200% increase in install volume & 35% increase in install rate

MAX - How it Works

“With the new playable ads created by the SparkLabs team, we have seen better conversion rates than ever before and were able to lower our bids while increasing spend.”

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Grow your app by finding the right users at massive scale