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Reach and keep
your ideal users

Smart user acquisition that hits your goals

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TARGETING

Acquire the right users at massive scale

Our proprietary machine learning engine grows apps profitably by continually adjusting campaign settings based on the likelihood of users engaging.

Find the right users

Capture high-value users with increased efficiency. Our machine learning engine maps data from 13+ billion installs to your target user profile.

Hit your target ROI

Set your goals and target ROAS; our algorithms adjust cost and campaign specifics to achieve your UA objectives.

Scale globally

Scale across the largest supply of in-app inventory. Our reach extends across users in 130+ countries.

MAX - How it Works MAX - How it Works MAX - How it Works

700M
DAU

2B
mobile devices

140K
mobile apps

“

AppLovin traffic is outperforming other performance marketing channels on iOS with 20% better retention, our main performance KPI.

Andrew Kim

Growth Manager, SmartNews Inc.

“

AppLovin’s CPP and ROAS-optimized campaigns enabled us to accurately target high-quality, paying users. This made the most effective use of our UA budget, making King’s Choice grow surprisingly faster than expected.

Tyler Zhuang

User acquisition Manager, ONEMT

“

The AppLovin team has really helped us find profitable scale for our campaigns in the U.S., and we are very happy with the level of support. Performance-wise, cost-per-subscription is approximately 30% lower with AppLovin, when compared to other sources.

Davide Delucchi

Growth Marketing, Bending Spoons

SmartNews
ONEMT
Bending Spoons
“

AppLovin traffic is outperforming other performance marketing channels on iOS with 20% better retention, our main performance KPI.

Andrew Kim

Growth Manager, SmartNews Inc.

“

AppLovin’s CPP and ROAS-optimized campaigns enabled us to accurately target high-quality, paying users. This made the most effective use of our UA budget, making King’s Choice grow surprisingly faster than expected.

Tyler Zhuang

User acquisition Manager, ONEMT

“

The AppLovin team has really helped us find profitable scale for our campaigns in the U.S., and we are very happy with the level of support. Performance-wise, cost-per-subscription is approximately 30% lower with AppLovin, when compared to other sources.

Davide Delucchi

Growth Marketing, Bending Spoons

Advanced Campaigns

Define success – then achieve it

Find users that help achieve the KPIs that matter most to your business – whether a ROAS goal, level completion benchmark, custom retention target or something else. AppDiscovery offers the largest number of advanced campaigns. Optimize for:

  • IAP ROAS
  • Ad ROAS*
  • Total ROAS*
  • Event optimized
  • Cost per purchase

* Available to MAX clients

Automation

Put our automation to work

AppDiscovery’s advanced campaigns continually improve with new data so you achieve increasingly lower costs, better users, and higher revenue. Choose a campaign type, set your goals, and let our automation, machine learning, and team of growth experts handle the rest.

REPORTING

Act on performance analytics

Monitor the success of your campaigns based on the down-funnel metrics that are most important to you. AppDiscovery provides dashboard visualizations, reports, and APIs so that you can transform your data into highly valuable insights.



Performance Metrics

  • Cost by purchaser, event, impression, and more
  • ROAS for custom retention periods
  • Metrics for your targeted engagement

Creatives

Elevate your app with top performing creatives

Get the best ads in the industry – at scale. SparkLabs can handle all of your creative production needs or work with you to manage them.

Data driven

Our experts use data to drive the creation of industry-exceeding creatives.

Results focused

Our high-quality ads aim for top performance.

Trend setting

Our team of designers, animators, and developers embrace new experiences.

Fast

Our team delivers at the pace this industry demands without compromising quality.

“

AppLovin traffic is outperforming other performance marketing channels on iOS with 20% better retention, our main performance KPI.

Andrew Kim

Growth Manager, SmartNews Inc.

“

AppLovin’s CPP and ROAS-optimized campaigns enabled us to accurately target high-quality, paying users. This made the most effective use of our UA budget, making King’s Choice grow surprisingly faster than expected.

Tyler Zhuang

User acquisition Manager, ONEMT

“

The AppLovin team has really helped us find profitable scale for our campaigns in the U.S., and we are very happy with the level of support. Performance-wise, cost-per-subscription is approximately 30% lower with AppLovin, when compared to other sources.

Davide Delucchi

Growth Marketing, Bending Spoons

SmartNews
ONEMT
Bending Spoons
Learn more
“

AppLovin traffic is outperforming other performance marketing channels on iOS with 20% better retention, our main performance KPI.

Andrew Kim

Growth Manager, SmartNews Inc.

“

AppLovin’s CPP and ROAS-optimized campaigns enabled us to accurately target high-quality, paying users. This made the most effective use of our UA budget, making King’s Choice grow surprisingly faster than expected.

Tyler Zhuang

User acquisition Manager, ONEMT

“

The AppLovin team has really helped us find profitable scale for our campaigns in the U.S., and we are very happy with the level of support. Performance-wise, cost-per-subscription is approximately 30% lower with AppLovin, when compared to other sources.

Davide Delucchi

Growth Marketing, Bending Spoons

MAX - How it Works

200% increase in install volume & 35% increase in install rate

MAX - How it Works

“With the new playable ads created by the SparkLabs team, we have seen better conversion rates than ever before and were able to lower our bids while increasing spend.”

Erkay Uzun

Co-Founder, Unico Studio

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Grow your app by finding the right users at massive scale

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