TARGETING
Acquire the right users at massive scale
Grow your apps profitably with performance-based mobile and CTV campaigns.
Find the right users
AI-powered user targeting delivers the high-quality users you care about and uncovers new, incremental audiences to fuel further growth.
Hit your target ROI
Campaigns are automatically optimized to deliver on your specific performance goals without the need for manual adjustments.
Scale globally
Discover high-value users wherever they are with global campaigns that scale across the largest supply of in-app, on-device, and CTV inventory.
170M+
CTV devices
24B+
installs driven by our AI models
1.4B+
daily active users
Advanced Campaigns
Define success – then achieve it
Find users that help achieve the KPIs that matter most to your business. Advanced campaigns hit targets quickly and continually improve with new data so you achieve increasingly lower costs, better users, and higher revenue. Set your goals then let our automation do the rest. Optimize for:
- IAP ROAS
- Ad ROAS*
- Total ROAS*
- Event optimized
- Cost per purchase
* Available to MAX clients
Performance CTV Campaigns
Acquire incremental users with CTV advertising
Extend the scale of your performance marketing across 4k+ CTV channels and dozens of FAST apps on AppDiscovery’s unified platform.
Performance pricing
Only pay for performance with pricing on a cost-per-install basis, ensuring cost-effective ROI.
Automated and optimized campaigns
AppDiscovery automates buying and optimizes campaigns towards the same down-funnel events tracked on mobile.
Trackable ROAS and channel names
Accurately attribute results with your MMP while AppDiscovery provides real-time visibility into ROAS and channel names.
REPORTING
Act on performance analytics
Monitor the success of your mobile and CTV campaigns based on the down-funnel metrics that are most important to you. AppDiscovery provides dashboard visualizations, reports, and APIs so that you can transform your data into highly valuable insights.
Performance Metrics
- Cost by purchase, event, impression, and more
- ROAS for custom retention periods
- Metrics for your targeted engagement
200% increase in install volume & 35% increase in install rate
“With the new playable ads created by the SparkLabs team, we have seen better conversion rates than ever before and were able to lower our bids while increasing spend.”