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KKR-Backed Mobile Game Company AppLovin Acquires Machine Zone
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AppLovin invests in Sweet Escapes mobile game developer Redemption Games
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In the News

GamesIndustry.biz - Aug 12, 2020Tony Petitti named Activision Blizzard’s president of sports and entertainment | Jobs Roundup
PocketGamer.biz - Aug 10, 2020Hot Five: Zynga acquires Rollic, EA discusses WB Games purchase, and Blizzard staff request pay rise
PocketGamer.biz - Aug 3, 2020Clipwire Games sees 500% increase in revenue since teaming with AppLovin
TechRepublic - Jul 29, 2020Gaming app company cites happy work culture for success
Asana Blog - Jul 28, 2020AppLovin’s guide to managing your website redesign with Asana
Gamasutra - Jul 23, 2020Get in the Game: How to Start in Game Development
Forbes - Jul 14, 2020Highly Valuable Career Advice From Successful Dropouts
PocketGamer.biz - Jul 10, 2020Mobile games jobs weekly: Magic Leap appoints new CEO, AppLovin bolsters team, and Andy McNamara joins EA
Mobile Marketing Magazine - Jul 8, 2020Movers and Shakers: Magic Leap, Adimo, Simple, AppLovin, and more
AdExchanger - Jul 8, 2020Walmart To Launch Amazon Prime Competitor; Sirius XM Scoops Up Stitcher
The Gaming Economy - Jul 8, 2020Chushou TV Shuttered; Microsoft Tells Developers Not to Charge for Next-Gen Upgrades
PocketGamer.biz - Jul 7, 2020AppLovin strengthens its executive team with four new hires
PocketGamer.biz - Jun 3, 2020AppLovin’s Cyril Caël to discuss how monetisation can make games more fun
PocketGamer.biz - Jun 3, 2020Geewa CEO Milos Endrle on the growing market in the Czech Republic
PocketGamer.biz - May 27, 2020Remote Working: Clipwire Games’ James Aiken on developing from home after just relocating
The Wall Street Journal - May 14, 2020KKR-Backed Mobile Game Company AppLovin Acquires Machine Zone
GameRefinery - May 11, 2020Mobile GameDev Playbook Episode 4: How to Create Chart-Topping Casual Games with PeopleFun
Growth Masterminds Podcast by Singular - May 11, 2020Creative: A game designer and a marketing director on how pink cows, purple velvet shoes, and stone pillows help you beat the competition
VentureBeat - May 8, 2020How developers are squeezing opportunity from mobile gaming
Forbes - May 4, 2020Making An Impact While Working From Home
VentureBeat - May 4, 2020AppLovin invests in Sweet Escapes mobile game developer Redemption Games
VentureBeat - Apr 3, 2020Going global: What international expansion means for mobile gaming’s top publishers
SC Magazine - Apr 2, 20205 myths about mobile SDKs that developers need to know
WeAreTechWomen - Mar 30, 2020Inspirational Woman: Katie Jansen | Chief Marketing Officer, AppLovin
Mission.org - Mar 27, 2020[Podcast] Standing Out in the Mobile App World with Katie Jansen, CMO of AppLovin
PocketGamer.biz - Mar 24, 2020Jobs in Games: AppLovin senior developer Kellie Knight explains the value of learning from failure
Pocket Gamer - Jan 28, 2020In-App Bidding: Boost your bottom line
Pocket Gamer - Jan 24, 2020Breaking out in mobile games with a team-first approach & continuous optimisation
Tech.co - Dec 31, 2019Tech.co’s Predictions for the Future of Tech in 2020
Forbes - Dec 31, 2019Use These 8 Insights From Trailblazers and Top Entrepreneurs To Make 2020 Your Best Year Yet
VentureBeat - Dec 4, 2019Unwrapping the secrets of seasonal content
The Wall Street Journal - Nov 22, 2019AppLovin Gears Up for IPO Under New CFO
The Gaming Economy - Nov 22, 2019Interview: AppLovin’s Carl Livie on Making In-App Bidding Mainstream
AdExchanger - Nov 18, 20192020 Might Just Be The Year Apps Finally Start To Embrace Real-Time Auctions
eMarketer - Oct 25, 2019Mobile In-Game Advertising Report
Reuters - Sep 5, 2019Mobile marketing firm AppLovin invests in game studios
Forbes - Sep 5, 2019Team Managers, It’s Okay To Sacrifice Responsiveness To Create The Best Outcome
China Daily - Aug 27, 2019Push to go global brings big business in gaming sector
Minutehack - Jul 24, 2019Four Reasons VR Gaming Still Isn’t Mainstream
Inc - Jul 16, 2019Could Being a Parent Actually Increase Business Productivity? The AppLovin CEO Thinks So
TechCrunch - Jul 9, 2019AppLovin acquires SafeDK to improve brand safety
The Gaming Economy - Jul 4, 2019The entrepreneurs behind EMEA’s £54b mobile games industry that no one is talking about
Pocket Gamer - Jul 2, 2019Lion Studios launches $300k indie mobile games contest
Forbes - Jun 21, 2019Why Both EQ And IQ Matter When Hiring For Marketing Teams
Fortune - May 31, 2019This Unicorn was Rejected by Every VC. Now it’s Eyeing an IPO to Raise $1 Billion
Yahoo! Finance - May 21, 2019‘That shaped me’: How an Iranian immigrant and tech CEO built his American Dream
Inc. - May 16, 2019The 346 Best Places to Work in 2019
Yahoo! Finance - May 15, 2019AppLovin co-founder on rise of casual mobile gaming: ‘It’s a new phenomenon’
We Are The City - May 14, 2019Beyond the classroom: why continual education matters
USA Today - May 11, 2019Free games do pay off for mobile video game publishers in many different ways
App Developer - May 1, 2019Apple Arcade game development and Stadia set to shift gaming industry
SV Business Journal - Apr 18, 2019Meet the Best Places to Work in the Bay Area 2019
SF Business Times - Apr 18, 2019Check out the winners of the 2019 Bay Area Workplace Wellness Award
CNBC - Apr 14, 2019Nintendo’s big switch: Mario is finally going mobile, but the console king faces tough competition
Elite Business - Mar 23, 2019People seem unable to agree if Google Stadia will revolutionise or destroy the video games industry
Daily Star - Mar 18, 2019Gamers are shunning the pub for a night in playing Fortnite on their mobile
IDG Connect - Mar 13, 2019The CMO Files: Katie Jansen, AppLovin
App Developer - Feb 26, 2019Gaming on mobile data says you are probably a gamer but don’t admit it
Games Industry - Feb 25, 2019Why you need to get your game loop right | Opinion
Pocket Gamer - Feb 15, 2019AppLovin study reveals two-thirds of British people play mobile games
Games Industry - Feb 13, 2019AppLovin: Mobile users play games 3-4 times per week on average, but are reluctant to identify as gamers
The Gaming Economy - Feb 7, 2019The Next Gaming Giants: What We Can Learn from Recent Mobile Acquisitions
Exchange Wire - Feb 7, 2019The Next Gaming Giants: What We Can Learn from Recent Mobile Acquisitions
Forbes - Feb 6, 2019B2B Marketing Is Changing, And You Can No Longer Afford To Be Boring
Ad Age - Jan 7, 2019Best Places to Work 2019
Mobile Marketing - Dec 27, 2018Voice search, header bidding and more creative mobile ads
Pocket Gamer - Dec 17, 2018Weekly global mobile games charts: Lion Studios’ Popular Wars lives up to its name around the world
Internet Retailing - Dec 11, 2018High street’s winning playbook must include mobile gamification
Fast Company - Oct 23, 2018Dara Khosrowshahi and 38 other Iranians who power Silicon Valley
Games Industry - Oct 22, 2018What does it take to reach No.1 on mobile?
Entrepreneur - Oct 9, 2018Dare to Be ‘Boring’: The Best Businesses Are the Ones No One Talks About
The Drum - Sep 25, 2018Paul Gubbins: Thoughts from the programmatic coal face…
The Gaming Economy - Sep 20, 2018What We Can Learn from the Biggest Gaming PR Stunts
Pocket Gamer - Sep 19, 2018Weekly global mobile game charts: Lion Studios rules the roost in China, UK and US
MarTech Series - Sep 6, 2018TechBytes with Basil Shikin, VP, Engineering, AppLovin
Mobile Marketing - Sep 6, 2018AppLovin Acquires In-App Header Bidding solution MAX
Pocket Gamer - Sep 6, 2018AppLovin acquires in-app header bidding company MAX Inc
AdExchanger - Sep 5, 2018AppLovin Acquires MAX In A Bid To Spur In-App Header Bidding Adoption
Retail Dive - Aug 28, 2018Use of retailer mobile apps doubled in 2018
AdExchanger - Aug 14, 2018Indie App Developer Alegrium Teams Up With AppLovin’s Lion Studios To Make Its App Marketing Roar
Exchange Wire - Aug 8, 2018Many Indie Game Developers Lack Resources to Monetise Apps: Q&A with Rafael Vivas, Lion Studios
Verdict - Aug 6, 2018Making mobile game advertising that keeps you playing
Pocket Gamer - Aug 1, 2018Why AppLovin is getting into the mobile publishing game with Lion Studios
B2C - Jul 31, 2018Don’t Congratulate Startups on VC Funding
SF Chronicle - Jul 29, 2018This company gets users’ ideas from sketchpad to shelf; plus 42Floors and AppLovin
Mobile Industry Eye - Jul 24, 2018The monumental rise of hyper-casual games
Reuters - Jul 17, 2018KKR agrees to buy stake in AppLovin at $2 billion valuation
SV Business Journal - Jul 17, 2018AppLovin valuation grows to $2B after $400M KKR investment
Seeking Alpha - Jul 17, 2018KKR to invest $400M in company that helps mobile games get users
PE Hub - Jul 17, 2018KKR agrees to buy stake in AppLovin at $2 billion valuation: Reuters
Games Industry - Jul 17, 2018AppLovin takes $400 million investment
Mobile World Live - Jul 17, 2018KKR buys into AppLovin
PitchBook - Jul 17, 2018KKR ventures into Silicon Valley for $2B AppLovin deal
Pocket Gamer - Jul 17, 2018Equity firm KKR & Co purchases $400m minority stake in mobile marketing platform Applovin
AdExchanger - Jul 17, 2018AppLovin Picks Up $400M In PE Investment, Plans Acquisitions And Potential IPO
Business of Apps - Jul 17, 2018AppLovin launches app publishing studio to provide complete service for app developers
Game Daily - Jul 13, 2018Mobile marketing giant AppLovin dips into publishing with new Lion Studios
Pocket Gamer - Jul 13, 2018AppLovin launches publishing division Lion Studios
Media Post - Jul 12, 2018It’s Official: AppLovin Launches Media Division
Games Industry - Jul 12, 2018AppLovin launches publishing division Lion Studios
Gamasutra - Jul 12, 2018AppLovin launches mobile publisher Lion Studios
Internet Retailing - Jul 10, 2018‘Appy 10th Birthday: iOS App Store marks its first decade with £39bn in global consumer spend: study
Forbes - Jun 21, 2018Marketer FOMO: Breaking Down The Search For The ‘Next Mobile’
VentureBeat - Jun 10, 2018‘Hypercasual’ is mobile gaming’s new dominant force
Wall Street Journal - Jun 8, 2018Cher, Elvis, Bono: One Name Is Silicon Valley’s Status Symbol
Pocket Gamer - Jun 8, 2018Fortnite Battle Royale is redefining what’s possible in mobile gaming – so what?
Exchange Wire - Jun 1, 2018Rewarded Video Is the Best-Performing Format in Gaming: Q&A with Simon Spaull, AppLovin
Inc. - May 23, 2018Inc. Best Workplaces 2018
Entrepreneur - May 8, 20186 Entrepreneurs Share the Bad Idea That Led to a Success
Exchange Wire - Apr 27, 2018Bull Vs. Bear: Is Blockchain the Future of Ad Tech?
Exchange Wire - Apr 18, 2018China Mobile Market Requires Right Local Ad Experience
Gamasutra - Apr 11, 2018Cheaters are poisoning your mobile game’s community. Here’s what you can do.
Pocket Gamer - Apr 9, 2018The must know Japan mobile games trends for 2018
Forbes - Apr 2, 2018The Dos And Don’ts Of Building A Brand Identity (Part 2)
AdExchanger - Mar 30, 2018AppLovin To Hit A $1 Billion Run Rate Within The Year – But It’s Still Business As Usual
Forbes - Mar 5, 2018The Dos And Don’ts Of Building A Brand Identity (Part 1)
Retail Dive - Feb 6, 2018Why retailers should stop waiting for a universal mobile wallet
MacWorld - Feb 3, 2018Going wrong: The desire to fix the iPhone X
VentureBeat - Feb 3, 2018Does mobile gaming still need publishers?
Pocket Gamer - Jan 31, 2018How to fund your mobile game development
MacWorld - Jan 31, 2018X Marks the Spot
Mobile Marketer - Jan 31, 2018iPhone battery glitch spurs 2 federal probes
Forbes - Jan 25, 2018Three Keys to a Successful Machine Learning Project
Gamasutra - Jan 22, 2018The Chinese market and the emerging opportunity for hyper-casual games
VentureBeat - Jan 21, 2018Augmented reality is no longer a novelty
Pocket Gamer - Jan 16, 2018Charting the rise of hyper-casual mobile games
B2C - Jan 5, 2018Another Meeting? Cut Me Some Slack, Man!
Games Industry - Dec 19, 2017Nintendo leads games industry figureheads’ 2017 highlights
Forbes - Dec 15, 2017How To Keep Your Brand Relevant While Embracing Change
Pocket Gamer - Dec 14, 2017Game developer zen: Tips to find the perfect balance between user experience and ad monetisation
Forbes - Dec 7, 2017Why A Culture Of Experimentation Is Good For Morale
My Customer - Nov 27, 2017What retail can learn from mobile-first apps
AdExchanger - Nov 22, 2017Why Getting Acquired By China Isn’t As Easy At It Looks (Just Ask AppLovin)
VentureBeat - Nov 22, 2017AppLovin’s acquisition by Orient Hontai is over, but accepts $841 million investment instead
Reuters - Nov 21, 2017Exclusive: AppLovin tweaks Chinese takeover deal after U.S. pushback
Huffington Post - Nov 17, 2017Adam Foroughi: Empowering App Developers
Net Imperative - Nov 16, 2017Things bricks-and-mortar stores can learn from mobile-first apps
VentureBeat - Nov 13, 2017Game devs: Build your community as you build your game
Forbes - Nov 7, 201711 Considerations Your Brand Should Weigh Before Developing An App
SV Business Journal - Nov 6, 2017Guest opinion: Silicon Valley office culture should be more than an open workspace
Forbes - Oct 24, 201713 Mistakes to Avoid When Developing an App
Forbes - Oct 20, 201715 Great Project Management Tools For Agencies
Develop Online - Oct 20, 2017Gearing up for Q4 seasonal events: What mobile games marketers need to do
Forbes - Oct 19, 2017The Importance Of Hiring Curious People
Forbes - Oct 17, 201715 Things To Keep In Mind When Designing Your Marketing Plan For The Holidays
App Developer - Oct 6, 2017Are app store subscription models right for your app?
Marketing Week - Oct 6, 2017How brands should target Chinese consumers during Golden Week and beyond
QSR - Oct 4, 2017How Mobile Can Set Your Franchise Apart
B2C - Oct 3, 20173 Key Lessons All Startups Can Use For Success
Yahoo! Finance - Oct 2, 2017CEO: 3 reasons why I wouldn’t give advice to my younger self
CNBC - Oct 2, 2017Founder and CEO: 3 reasons I wouldn’t give advice to my younger self
Exchange Wire - Sep 28, 2017Clearing Up the Confusion Between Mobile Web & In-App Marketing
Deconstructor of Fun - Sep 6, 2017Merge Town: Rise of Hyper Casual
VentureBeat - Aug 27, 2017Event strategy for startups: When to attend, sponsor, or skip
Gamasutra - Aug 23, 2017Maximize revenue and minimize risk with hyper-casual games
Entrepreneur - Aug 10, 2017Congratulations, Your Startup is Profitable! Now What?
Forbes - Aug 9, 2017Why Communications Needs A Seat At The Table
SV Business Journal - Jul 11, 201740 Under 40: Adam Foroughi
TechCrunch - Jul 1, 2017Invisible unicorns: 35 big companies that started with little or no money
Games Industry - Jun 23, 2017A beginner’s guide to boosting Lifetime Value
Mobile Marketing - Jun 20, 2017App Marketing 101
Luxury Daily - Jun 8, 2017Disloyal and distracted: How to market to Gen Z (SUB REQ’D)
Gamasutra - May 22, 2017Investing in UA made Cashman Casino #1 – Here’s how we did it
CNBC - May 3, 2017Facebook’s days of easy growth from the shift to mobile may be over
Pocket Gamer - Apr 28, 2017The ascendance of hyper-casual part three: The opportunity
SF Business Times - Apr 14, 2017Here are the winners for this year’s Best Places to Work
Pocket Gamer - Mar 29, 2017The ascendance of hyper-casual part two: What defines the genre?
Games Industry - Mar 27, 2017It all ads up: Why devs should be rewarding players that watch promotions
Mobile Marketing - Mar 27, 2017As Mobile Ad Spend Continues to Increase, Are Brands Putting Enough into In-App Ads?
Forbes - Mar 25, 2017Tech Startup Or Tech Behemoth? The Career Advantages Of Both
Forbes - Mar 24, 20179 Ways Your Business Can Plan For Artificial Intelligence
The Drum - Mar 20, 2017The New Global Workplace
Retail Week - Mar 15, 2017Opinion: How mobile apps can boost high-street footfall (SUB REQ’D)
Digital Strategy Consulting - Mar 13, 2017App ad trends: Mobile video ad spend dominates gaming
Pocket Gamer - Mar 9, 201793% of all mobile gaming ad spend went on video ads in Q4 2016
Pocket Gamer - Mar 9, 2017The ascendance of hypercasual part one: Drawing the lines between the different gaming genres
SF Business Times - Mar 3, 2017Meet the tech stars in the San Francisco 40 Under 40 Class of 2017
App Developer - Mar 1, 2017How to increase app revenue by using analytics
WARC - Feb 24, 2017When 5G and VR collide (SUB REQ’D)
Forbes - Feb 24, 2017Build Yourself A Powerhouse Personal Brand
Forbes - Feb 21, 2017Want Your Company To Stay Relevant? Start Learning How To Harness AI
M&M Global - Feb 16, 2017Virtual reality is now a marketing reality
Gamasutra - Jan 25, 2017No name recognition? Here’s how to build loyalty with your players
Digital Marketing - Jan 24, 2017Why Video Ads Matter and How to Maximise their Potential
Gamasutra - Jan 10, 2017Secrets to indie success: a conversation with Alex Willink, Head of Strategic Partnerships at Gram Games
Marketing Land - Jan 4, 2017The 2017 MarTech Wish List: 5 CMOs name the marketing technology they want most
Clickz - Dec 15, 2016When 5G and VR collide, it will change the face of marketing and advertising
Develop Online - Dec 15, 2016The five best practices for mobile game monetisation
SCMP - Dec 11, 2016How China’s mobile game developers can succeed in 2017
VentureBeat - Dec 10, 2016Why AR will be bigger than VR
Forbes - Dec 8, 2016Six Ways To Ace Your Corporate Gift-Giving This Year
Mobile Marketer - Dec 6, 20163 ways an app can drive in-store traffic
CityAM - Dec 5, 2016AppLovin: Firing the 5G starting gun
Business Insider - Dec 1, 2016This investment bank presentation breaks down the complicated digital ad industry in 2016
Entrepreneur - Nov 23, 201625 Entrepreneurs, Including 2 Sharks, Share What They’re Thankful For
Clickz - Nov 23, 2016How to maximise the potential of video ads
PerformanceIN - Nov 23, 2016Why Video Ads Matter and How to Maximise their Potential
Ad Age - Nov 15, 2016Best Places to Work 2016
PerformanceIN - Nov 7, 2016How 5G Will Change the Face of Mobile Marketing
Net Imperative - Nov 1, 2016When 5G and VR collide, it will change the face of marketing and advertising
Pocket Gamer - Oct 26, 20166 tips for mobile cross-promotion: The smart indie dev’s low-cost UA strategy
Entrepreneur - Oct 24, 20163 Signs You Have Succumbed to Helicopter Management
SV Business Journal - Oct 20, 2016Fast Private: No. 1 AppLovin and No. 3 Nutanix — A tale of 2 unicorns
SF Business Times - Oct 13, 2016The Bay Area’s Fastest-Growing Private Companies 2016
Exchange Wire - Oct 11, 2016How the Rise of Robotic Cars Will Transform the Ad Industry
Tech Times - Oct 2, 2016Apple’s iOS 10 Adoption Rate Beats iOS 9, Now Runs On More Than Half The iPhones In The US
Recode - Sep 30, 2016More than half the iPhones in the U.S. are already running iOS 10
LA Times - Sep 30, 2016This $5,900 chair may be the tech world’s new key to productivity
Apple Insider - Sep 30, 2016Apple’s iOS 10 now running on more devices than iOS 9
Pocket Gamer - Sep 28, 2016The indie game developers guide to user acquisition
Business Insider - Sep 27, 2016AppLovin, a 115 employee, profitable startup that never raised money from VCs, sold itself for $1.4 billion
Media Post - Sep 27, 2016AppLovin Will Be Acquired By A Chinese Investor For $1.42B
TechCrunch - Sep 26, 2016AppLovin is selling a majority stake to Orient Hontai Capital for $1.4B
Fortune - Sep 26, 2016AppLovin to Be Acquired by Chinese Investor for $1.4 Billion
Recode - Sep 26, 2016This company raised $4 million in funding and just sold for $1.4 billion
AdExchanger - Sep 26, 2016AppLovin Is Snapped Up For $1.4B, Latest Acquisition By A Chinese Firm
CMS Wire - Sep 26, 2016AppLovin Sells to Orient Hontai Capital for $1.4B
SV Business Journal - Sep 26, 2016Fast growing Silicon Valley ad tech startup sells at ‘unicorn’ valuation
Pocket Gamer - Sep 26, 2016Chinese investor splashes $1.4 billion on mobile marketing platform AppLovin
Mobile World Live - Sep 26, 2016Chinese investment firm buys majority stake in AppLovin
Business Advice - Sep 26, 2016Three tips for taking your company overseas
Gamasutra - Sep 26, 2016The Lean Startup is a Bible for entrepreneurs – as a game dev, how can you apply it?
Marketing Tech News - Sep 1, 2016Case study: How Gram Games used a mobile marketing platform to draw in new users
Gamasutra - Aug 26, 2016Beating the back-to-school blues
Gamasutra - Aug 25, 2016Your Game’s a Hit – Now What?
Forbes - Aug 23, 2016How A Small Tech Team Can Have A Big Impact
Marketing Tech News - Aug 23, 2016How to get the best out of video ad campaigns
VentureBeat - Aug 21, 2016Partnership is the key to propelling an indie game dev to global success
Inc. - Aug 17, 2016Inc. 5000 2016
SV Business Journal - Aug 17, 201628 of the 500 fastest growing private businesses in the U.S. are from Bay Area
AdExchanger - Aug 17, 2016Inc. Mag’s Revenue Survey Shows Where Growth Is Happening In Ad Tech
Fourth Source - Aug 12, 2016It pays to use mobile payment in apps
Forbes - Aug 9, 201611 New Technology Trends To Watch
Clickz - Aug 5, 2016It pays to use mobile payment in apps
VentureBeat - Jul 31, 2016Startups: How to survive the Gartner Hype Cycle
Forbes - Jul 20, 2016Three Tips To Ensure That DevOps Adds Real Value To Your Business
Entrepreneur - Jul 14, 2016Success In the Workplace Is Not a Zero-Sum Game
Clickz - Jul 1, 2016How the rise of self-driving cars could transform the ad industry
Clickz - Jun 24, 2016The marketer’s guide to mobile ad formats
Mobile Marketing - Jun 23, 2016What Big Brands Can Learn From Mobile Games Marketers
Develop Online - Jun 22, 2016The marketer’s guide to mobile ad formats
App Advice - Jun 15, 2016AppLovin Contest Winner Dungeon Tiles Is Coming Our Way
Mobile Marketer - Jun 14, 2016Dunkin’ Donuts celebrates mobile ordering rollout with 360-degree video experience
Touch Arcade - Jun 14, 2016Winner of $25K Apple TV Design Contest ‘Dungeon Tiles’ Launches June 29th, Also on iOS
SF Chronicle - Jun 13, 2016Apple opens up Watch, iPhone, Siri more for developers
NY Times - Jun 8, 2016Warriors, Tech’s Team, Are Soaring Out of Reach
Forbes - Jun 7, 2016How To Be A Successful Agency For Startups
VentureBeat - May 29, 2016Self-driving cars will seriously disrupt advertising — here’s how
Fox News - May 25, 20163 Reasons Promoting From Within Is Better for Growing Your Business
Entrepreneur - May 25, 20163 Reasons Promoting From Within Is Better for Growing Your Business
Forbes - May 25, 2016How To Become Your Agency’s Favorite Client
Upstart - May 16, 2016This common office happening is a silent company killer
Mobile Marketer - Apr 27, 2016Apple’s 2nd Q earnings plagued by iPhone sales’ 16% decline
Forbes - Apr 25, 20168 Sound Strategies For Reaching Busy Prospective Customers
Forbes - Apr 22, 2016Seven Things To Remember When Shifting Marketing Dollars From Advertising To Content
SF Business Times - Apr 20, 2016Best Places to Work: AppLovin, #15
Mobile Advertising Watch - Apr 19, 2016AppLovin Confirms Winners of Apple TV App Challenge
VentureBeat - Apr 17, 2016If you’re trying to win hackathons, you’re missing the point
Momentology - Apr 13, 2016Marketing On Apple TV: 4 Exciting Early Insights
Forbes - Apr 12, 2016Seven Metrics Needed To Measure The Success Of Your Media Buying Strategy
Refinery 29 - Mar 30, 201610 Things Good Managers Never, Ever Do
Media Post - Mar 22, 2016Search On Apple’s Smaller Screen Works For Me — What About Google’s Bots?
Alabama News Center - Mar 21, 2016Apple unveils smaller-screened iPhone SE to jump-start sales
CNET - Mar 21, 2016iPhone SE is the iPhone your wallet has been looking for
AdWeek - Mar 21, 201637% of Global iPhone Users Use iPhone 5S or Older
LA Times - Mar 20, 2016Newest Apple iPhone is expected to be smaller, reversing the trend
SF Gate - Mar 18, 2016Apple’s new iPhone may target users who think small
Forbes - Mar 1, 2016Three Ways Parenting Sets Your Marketing Career On A Better Path
Gamasutra - Feb 25, 20165 tips to network your way through GDC & the rest of conference season
VentureBeat - Feb 23, 2016How AppLovin, BaubleBar, and Moet Hennessey measure marketing success
Inc. - Feb 17, 201613 Rising Entrepreneurs Tech Leaders Say You Should Know
Computer World - Feb 11, 20167 signs Apple TV is changing television
Mobile Advertising Watch - Feb 9, 2016AppLovin Announces Two tvOS Challenge Contests
Cult of Mac - Feb 8, 2016Hackathon may finally create great Apple TV apps
The Next Web - Feb 8, 2016AppLovin will kickstart Apple TV development in spring hackathon
CNBC - Feb 5, 2016Facebook’s mobile ad dominance squeezes start-ups
Gamasutra - Feb 2, 2016How Retention Affects Growth
AdExchanger - Jan 28, 2016It’s Early Days For Apple TV, But App Developers And Advertisers Are Starting To Roll Up Their Sleeves
Recode - Jan 27, 2016The Super Bowl Ad Is the Last Relic of a Departed Era
Upstart - Jan 12, 2016These should be your 3 top priorities for startup marketing…
Computer World - Dec 31, 2015Why you should watch Apple TV sales this season
App Advice - Dec 30, 2015The new Apple TV was apparently a popular Christmas gift
IB Times - Dec 30, 2015Apple TV’s Holiday Spike A Much-Needed Boost For Apple Inc. (AAPL) As iPhone Slows
USA Today - Dec 18, 2015Tech holiday parties belie trepidation about 2016
Pymnts - Dec 17, 2015Video Made The Mobile Commerce Star
Network World - Dec 3, 2015Hosted bare metal emerges as alternative to IaaS cloud
Mobile World Live - Nov 25, 2015AppLovin: Developers should be quick to push out tvOS apps
Inc. - Nov 25, 2015Here’s How Gift-Giving Can Help Your Company Even After the Holidays
Women 2.0 - Nov 25, 2015Why Showing Generosity and Gratitude Will Make You More Successful
The Next Web - Nov 17, 2015AppLovin releases SDK for AppleTV
Ad Age - Nov 17, 2015Ad Age’s Best Places to Work 2015
Tech Times - Nov 9, 2015Apple TV Apps Will Soon Get Ads Thanks To AppLovin SDK
The Next Web - Nov 6, 2015AppLovin wants to put ads in your Apple TV apps
Pocket Gamer - Nov 5, 2015AppLovin first to announce an SDK for in-app ads on Apple TV
VentureBeat - Nov 5, 2015AppLovin launches an SDK to put ads in Apple TV apps
AdWeek - Nov 5, 2015On Mobile, Black Friday Matters More Than Cyber Monday
Entrepreneur - Nov 4, 2015The 25 Best Medium-Sized Company Cultures in 2015
Entrepreneur - Nov 4, 2015What Cultivating a High-Performance Company Culture Means to 8 Business Leaders
AdWeek - Oct 30, 2015Report: Video Accounted for 66% of Mobile Ad Budgets in Q3
VentureBeat - Oct 30, 2015Mobile video ad spending triples in 2015, and that’s just the beginning
Mobile Marketing - Oct 30, 2015Mobile Video Ad Spend has Almost Tripled in 2015
Adotas - Oct 30, 2015Mobile Video Ad Spend Has Nearly Tripled In 2015
Fierce CMO - Oct 30, 2015Report: Mobile video ad spend nearly tripled in 2015
A List Daily - Oct 29, 2015Mobile Video Ads Becoming More Popular Than Ever
Business Insider - Oct 20, 2015Most Powerful Women in Mobile Advertising 2015
Business Insider - Oct 15, 2015PR 50: The best PR people in the tech industry in 2015
Entrepreneur - Oct 7, 2015What Entrepreneur360 ‘Controllers’ Know: Watch Markets and Keep the Customer Happy
Gamasutra - Oct 5, 2015In-game events: a sure shot for increasing revenues
Fierce CMO - Sep 22, 2015Mobile marketers can learn from mobile gaming
VentureBeat - Sep 21, 20153 mobile marketing lessons brands should…
AdExchanger - Sep 21, 2015Pandora Presses Play On Direct-Response Mobile Video
AdExchanger - Sep 14, 2015Virtual Reality Technology Could Change The Way We Experience Marketing
App Developer - Sep 8, 20155 Things for Developers to Know About iOS 9
Gamasutra - Sep 2, 20155 ways to turbo-charge your LTV
Entrepreneur - Aug 21, 20153 Steps to Happy Collaboration Between Your Engineering and Business Team
Women 2.0 - Aug 10, 2015Mentor Relationships: The Secret Weapon for Women in Tech
SV Business Journal - Jul 27, 2015What to watch for in Facebook’s Wednesday earnings report
Entrepreneur - Jul 27, 2015Why Companies Need to Create a Parent-Friendly Culture
Fortune - Jul 27, 20153 reasons this is a breakthrough year for mobile marketing
SF Gate - Jul 10, 2015Would you pay $5 for an ad-free Internet?
Marketing Land - Jul 10, 2015Most Users Would Reject Opportunity To Pay To Avoid Mobile Ads
Media Post - Jul 9, 2015Sports, Ticket Platform Pushes Mobile Sales
Forbes - Jul 9, 2015Why Most People Won’t Pay To Block Mobile Ads
Mobile Marketer - Jul 8, 2015SeatGeek channels 50% of spend into mobile to reach millennials
Women 2.0 - Jul 6, 2015Run Like a Girl? Work Like a Woman?
Entrepreneur - Jun 30, 20153 Ways Your Career Gets Better When You Let Go Of Being Liked
Gamasutra - Jun 29, 2015Make Your Game a Hit with Analytics
VentureBeat - Jun 14, 2015Why ad tech gets no respect (and why it deserves some)
AdExchanger - Jun 4, 2015HotelTonight Users Give Mobile Video A Warm Reception
App Developer - Jun 2, 2015User Acquisition: The Hidden Driver Behind the Unbundling Trend
IB Times - May 29, 2015In-App Purchases Happen Before And After Work
AdExchanger - May 28, 2015Google Woos Developers With Monetization Tools At I/O 2015
SF Business Times - May 22, 2015AppLovin is on fire with $210 million run-rate
Pocket Gamer - May 21, 2015AppsFlyer crowns AppLovin as best iOS ad network based on 1-, 7- and 30-day retention
Marketing Land - May 14, 2015Surprise, In-App Purchase Behavior Peaks Before The Workday Even Starts [Study]
AdWeek - May 14, 2015Report: Mobile Revenue and Usage Peak on Sundays
Media Post - May 14, 2015Before & After Work Is Prime-Time Buy Time For Mobile Shoppers
Gamasutra - May 1, 2015Don’t Leave Money on the Table: Ad Monetization Can’t Be An Afterthought in Game Production
App Developer - Apr 30, 2015How to Tap into the Native Advertising Jackpot
IB Times - Apr 22, 2015Facebook (FB) Revenue Up 42% But Misses Estimates; Stock Down After Hours
SF Business Times - Apr 14, 2015Best Places to Work 2015: Small Companies – #6, AppLovin
Inc. - Apr 9, 2015The Art and Science of Highly Clickable Mobile Ads
Mashable - Apr 2, 20154 ways to make your company culture a major recruiting asset
VentureBeat - Mar 31, 2015Mobile marketing: Winning at brandvertising
Mobile FOMO - Mar 31, 2015Moneyball for Mobile Advertisers: Using Data to Maximize Returns
VentureBeat - Mar 17, 2015Native mobile communication is how we’re going to solve mobile’s biggest issues
Business Insider - Mar 12, 2015One simple rule got this startup to $200 million in annual revenue in less than three years
VentureBeat - Mar 10, 2015Which mobile ad formats are best? A down and dirty guide that spells it out.
High Scalability - Mar 9, 2015AppLovin: Marketing To Mobile Consumers Worldwide By Processing 30 Billion Requests A Day
Entrepreneur - Feb 26, 2015Not All Failure Should Be Celebrated
Gamasutra - Feb 11, 2015Prioritize players and their experience to succeed in gaming
RIS News - Jan 29, 20155 Companies to Watch in 2015
VentureBeat - Jan 26, 2015Apple to report strong earnings on record iPhone sales tomorrow
eWeek - Jan 26, 2015iPhone 6 Plus Sales Booming in China
Seeking Alpha - Jan 25, 2015Apple: Asia Points To Blockbuster Q1 And Q2
PC World - Jan 22, 2015iPhone 6 Plus gaining steam in China
Mobile World Live - Jan 22, 2015iPhone 6 Plus adoption closing in on sibling’s success
ValueWalk - Jan 22, 2015iPhone 6 Plus Popularity Rising Against iPhone 6
MarketWatch - Jan 21, 2015Apple iPhone 6 Plus usage growing in China
Forbes - Jan 21, 2015America’s Most Promising Companies 2015: #8 AppLovin
Apple Insider - Jan 21, 2015Increased adoption of iPhone 6 Plus in U.S., China set to boost Apple Inc profit margins
Business Insider - Jan 21, 2015The iPhone 6 Plus Is Surging In China
App Advice - Jan 21, 2015The iPhone 6 Plus is gaining popularity in China, which spells great news for Apple
MacRumors - Jan 20, 2015Apple’s Smartphone Market Share Rises Sharply in Asia After iPhone 6 and 6 Plus Launch
InfoWorld - Jan 14, 2015How to serve billions of Web requests per day – without breaking a sweat
Entrepreneur - Jan 5, 20155 Ways to Maintain Brand Engagement on Mobile After the Holiday Rush
Forbes - Dec 16, 2014Apple’s Stores iPhone 6 Availability And Analyst’s Asia Trip Observations
Pocket Gamer - Dec 4, 2014Why it pays to pay attention to retention
Marketing Land - Dec 4, 2014Black Friday & Cyber Monday Mobile Transactions Reached 37 Percent — Report
Bloomberg - Dec 4, 2014Google, Facebook Mobile-Ad Share Ebbing as Rivals Woo Marketers
Mashable - Dec 3, 20147 ways to instill work-life balance at your startup
Mobile World Live - Nov 22, 2014iPhone 6 Plus a success in Asia-Pacific; iOS 8 take up lags globally — report
IB Times - Nov 21, 2014Apple’s Phablet Bet Pays Off In Asia As Adoption Of iPhone 6 Plus Is Twice As High As The US
Design 'n Trend - Nov 21, 2014iPhone 6 Plus’ Size Is More Attractive To Asian Consumers, Report Shows
The Street - Nov 21, 2014Gap Between iPhone 6 and 6-Plus Is Bigger Than Anyone Thought
Forbes - Nov 21, 2014Apple’s iOS 8 Crisis Continues With New Update Controversy
Business Insider - Nov 21, 2014The Giant iPhone 6 Plus Is Most Popular In Asia
CNBC - Nov 21, 2014What’s selling better: iPhone 6 or iPhone 6 Plus?
App Developer - Nov 21, 2014iPhone 6 Plus Versus iPhone 6: Why iPhone 6 Plus Wins While iOS 8 Adoption Still Lags
Ubergizmo - Nov 20, 2014iPhone 6 Plus Found To Be More Favored In Asian Countries
App Advice - Nov 20, 2014A new survey finds the iPhone 6 Plus is more than a niche player
MacRumors - Nov 20, 2014Clear Geographic Split Shows iPhone 6 Plus Especially Popular With Asian Customers
VentureBeat - Nov 14, 2014Retargeting is ‘where the puck is going’ in mobile advertising
Mashable - Nov 13, 2014Stealth mode: The case for product first, marketing second
Fast Company - Nov 7, 2014How I Stayed Friends With My Co-founders, And You Can, Too
Pocket Gamer - Nov 7, 2014Mobile’s Moneyball moment: Thinking beyond the install
Marketing Land - Nov 3, 2014Forecast: 30% Of Cyber-Monday Transactions Will Be Mobile
CMS Wire - Oct 29, 2014What Gender Should You Target with Mobile Ads?
Internet Retailer - Oct 24, 2014Female iOS users spend the most on mobile
Media Post - Oct 24, 2014Women Click More And Spend More On Mobile, Per Study
Pocket Gamer - Oct 23, 2014The gender gap: Women click, convert and spend more on mobile ads
Marketing Land - Oct 23, 2014Mobile Ads Report: Android Women Click More, iOS Women Spend More
Forbes - Oct 20, 2014Fantasy Football Is A $1.66 Billion Market On Smartphones That Advertisers Are Missing
TechCrunch - Oct 9, 2014Mobile Ad Startup AppLovin Acquires German Ad Network Moboqo
Inc. - Sep 23, 2014How to Make Your Office Feel Like Home
Entrepreneur - Sep 17, 20144 Ways Startups Can Meet Shoppers on Mobile
Business Insider - Sep 15, 2014Meet The 32 Most Powerful Women In Mobile Advertising
The Economist - Sep 11, 2014Smartphones and Tablets: Moving Targets
Inside Mobile Apps - Sep 5, 2014Four Tips to Completely Nail App Monetization
PR Week - Sep 3, 2014The Innovation 50
Moby Affilliates - Sep 2, 2014AppLovin hits $100m in annual revenues
Recode - Aug 7, 2014Retail Brands Who Don’t Go Mobile Lose Out on Billions
Mobile Commerce Daily - Aug 6, 2014LivingSocial targets offers to boost mobile downloads
Media Post - Aug 6, 2014Study: Less Than Half Top Retailer Apps Transactional
TechCrunch - Jul 31, 2014Mobile Ad Startup AppLovin Says It Has Reached A $100M Revenue Run Rate
Recode - Jul 28, 2014Why Startups Might Eat the Food World’s Lunch
VentureBeat - Jul 14, 20145 big takeaways on growing your mobile business from MobileBeat
VentureBeat - Jul 9, 2014The secret to mobile success is all about innovative ads
Adotas - Jun 25, 2014The 5 Most Common Misconceptions about Mobile Advertising
VentureBeat - Jun 24, 20144 things you need to know about mobile ad attribution
VentureBeat - Jun 5, 2014Mobile marketer AppLovin emerges from stealth with 300 customers
Adotas - Apr 16, 2014Mobile App Personalization Shifts Into High Gear
BIA Kelsey - Apr 9, 2014Capitalizing on the Growth of Mobile: A conversation with AppLovin
Native Mobile - Apr 9, 2014AppLovin is Lovin’ the Potential for Mobile Recommendations

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