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We believe our company works best as a whole. We work collaboratively to achieve our goals across our worldwide teams and ensure our culture is one of excellence, camaraderie, and awesomeness.
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We’re a bunch of dedicated, creative problem solvers who occasionally have a little fun.
See us in actionIn the News
PocketGamer.biz - Feb 28, 2022PG Connects London: AppLovin talks smarter in-game ad integration and the new world of privacy
Mobile Growth and Pancakes - Apr 21, 2022Developing a Growth Strategy for Different Mobile Game Categories with Jerome Turnbull of AppLovin
PocketGamer.biz - Apr 20, 2022Queer Eye announces first cross-media partnership with Project Makeover
AdExchanger - Apr 7, 2022AppLovin And The Trade Desk Sign Direct Buying Deal And Unified ID 2.0 Integration
AdMonsters - Apr 7, 2022AppLovin and TTD Give Mobile Programmatic a Makeover: Q&A With AppLovin’s Meagan Martino
PocketGamer.biz - Feb 28, 2022PG Connects London: AppLovin talks smarter in-game ad integration and the new world of privacy
MediaPost - Feb 23, 2022AppLovin Partners With HUMAN To Protect Against Fraud, Bot Attacks Across In-App Exchange
Business Insider - Feb 8, 202242 rising stars of adtech who are solving advertisers’ toughest problems
PocketGamer.biz - Feb 7, 2022Speaker Spotlight: AppLovin’s David White on creating authentic and engaging ads
PocketGamer.biz - Jan 21, 2022Mobile Mavens: expert predictions for the future of the mobile games industry
Mobile Presence - Dec 23, 2021AppLovin Tells Us Why Independent App Creators Can Expect A Windfall Of Opportunity in 2022
The Mobile User Acquisition Show - Dec 23, 2021The Mobile Growth Crystal Ball 2022: Predictions Part 3: Retention marketing(Peggy Anne Salz, Mobile Groove); Play-to-earn gaming models (Keith Kawahata, AppLovin); Cross Promotions (Cameron Thom, Adikteev); Self-published games (Jon Hook, BoomHits)
The Mobile User Acquisition Show - Dec 21, 2021The Mobile Growth Crystal Ball 2022: Predictions Part 2: Homecoming of the creative process (Melissa Zeloof, ironSource); Newer UA sources in the gang (Natalia Drozd, Fabulous); Alternate payment methods (Jerome Turnbull, AppLovin)
CNBC TechCheck - Nov 11, 2021AppLovin reports record results in Q3: We got into games to get data and put it into our own platform
Investor's Business Daily - Nov 11, 2021AppLovin CFO Discusses Mobile App Landscape After Hot Quarter For APP Stock
Digiday - Oct 28, 2021The Rundown: How mobile app developers are taking cues from the mobile gaming space
TD Ameritrade Network - Aug 25, 2021AppLovin (APP) CEO Recaps Earnings and Provides A Company Overview
Dallas Innovates - Aug 6, 2021‘Age of Empires’ Legend Wants to Make Dallas the Center of the Gaming Universe
ITProPortal - Jul 6, 2021The future of mobile gaming and how developers can deepen their app economy
PocketGamer.biz - May 27, 2021The intersection of psychology and games with PeopleFun director Matt Streit
Protocol Braintrust - May 20, 2021As publishers diversify business models, what development strategy will have the biggest effect on the future business of games?
Silicon Valley Business Journal - May 6, 2021Best Places to Work 2021: Our winners in wellness are tops in employee well-being
Silicon Valley Business Journal - May 6, 2021Check out the 2021 Best Places to Work in the Bay Area (large companies)
San Francisco Business Times - May 6, 2021Check out the 2021 Best Places to Work in the Bay Area (large companies)
San Francisco Business Times - May 6, 2021Best Places to Work 2021: Nimbleness is the way forward for AppLovin
PocketGamer.com - May 5, 2021Athena Studio achieves 2 billion hours for its casual titles – here are 5 you should try
PocketGamer.com - Apr 28, 2021Merge Villa is a new puzzler about building your dream home that’s available now for iOS and Android
PocketGamer.biz - Apr 20, 2021Clipwire Games’ Jaime Pearse on taking a chance on getting into games and finding her dream job
WeAreTechWomen - Feb 24, 2021Inspirational Woman: Carol Miu | Chief Product and Analytics Officer, PeopleFun
Dallas Innovates - Jan 14, 2021Meet the Future 50: Dallas-Fort Worth Innovators and Disruptors You Need to Know in 2021
D CEO Magazine - Jan 7, 2021Meet the Finalists: Leaders From Balanced Media, PeopleFun, ABIA, Asset Panda, and Phynd Technologies
VentureBeat - Jan 6, 2021How top game developers diversify their marketing strategy in a competitive landscape
Web Summit Blog - Nov 20, 2020‘This level of mass-market adoption did not exist five years ago’: AppLovin on the mobile app industry
PocketGamer.biz - Nov 12, 2020PGC Digital: How “testing and tuning” tournaments boosted Wordscapes LTV by 40%
PocketGamer.biz - Nov 2, 2020Speaker Spotlight: PeopleFun’s Carol Miu talks topics, trends, and tenure as a Wii Sports champion
Gaming.net - Nov 2, 2020Yuriy Krasilnikov, VP of Business Development, Belka Games – Interview Series
D CEO Magazine (Online) - Oct 27, 2020On The Table: Mobile Game Giant Tony Goodman on His Winning Strategy
PocketGamer.biz - Oct 20, 2020Why Lion Studios’ Amy Choi believes studying data analytics is a must for aspiring game developers
PocketGamer.biz - Oct 19, 2020Hot Five: Genshin Impact crosses $100 million, Voodoo tops downloads for hypercasual publishers, and Donut Lab raises $1.6 million
PocketGamer.biz - Sep 28, 2020Hot Five: Zynga launches Harry Potter: Puzzles and Spells, Nick Le discusses hypercasual success, and Chinese strategy games growth in the US
PocketGamer.biz - Sep 23, 2020How to achieve ongoing hyper-casual success despite an evolving market
PocketGamer.biz - Sep 14, 2020PGC Helsinki Digital: How Belka Games adjusted its strategy and grew from 30 to 300 employees
PocketGamer.biz - Sep 3, 2020Speaker Spotlight: Belka Games’ Yuriy Krasilnikov brings team building prowess to PGC Helsinki
AdExchanger - Aug 27, 2020AppLovin’s Head Media Buying, Jerome Turnbull, On Why Apple’s IDFA Changes Could Be An Opportunity
PocketGamer.biz - Aug 18, 2020Remote Working: AppLovin director Jerome Turnbull on Machine Zone being acquired in the middle of a pandemic
Business of Apps - Aug 17, 2020Podcast: In-app bidding with Daniel Tchernahovsky, Managing Director, EMEA at AppLovin
GamesIndustry.biz - Aug 12, 2020Tony Petitti named Activision Blizzard’s president of sports and entertainment | Jobs Roundup
PocketGamer.biz - Aug 10, 2020Hot Five: Zynga acquires Rollic, EA discusses WB Games purchase, and Blizzard staff request pay rise
PocketGamer.biz - Aug 3, 2020Clipwire Games sees 500% increase in revenue since teaming with AppLovin
PocketGamer.biz - Jul 10, 2020Mobile games jobs weekly: Magic Leap appoints new CEO, AppLovin bolsters team, and Andy McNamara joins EA
Mobile Marketing Magazine - Jul 8, 2020Movers and Shakers: Magic Leap, Adimo, Simple, AppLovin, and more
The Gaming Economy - Jul 8, 2020Chushou TV Shuttered; Microsoft Tells Developers Not to Charge for Next-Gen Upgrades
PocketGamer.biz - Jun 3, 2020AppLovin’s Cyril Caël to discuss how monetisation can make games more fun
PocketGamer.biz - May 27, 2020Remote Working: Clipwire Games’ James Aiken on developing from home after just relocating
Growth Masterminds Podcast by Singular - May 11, 2020Creative: A game designer and a marketing director on how pink cows, purple velvet shoes, and stone pillows help you beat the competition
GameRefinery - May 11, 2020Mobile GameDev Playbook Episode 4: How to Create Chart-Topping Casual Games with PeopleFun
VentureBeat - Apr 3, 2020Going global: What international expansion means for mobile gaming’s top publishers
Mission.org - Mar 27, 2020[Podcast] Standing Out in the Mobile App World with Katie Jansen, CMO of AppLovin
PocketGamer.biz - Mar 24, 2020Jobs in Games: AppLovin senior developer Kellie Knight explains the value of learning from failure
Pocket Gamer - Jan 24, 2020Breaking out in mobile games with a team-first approach & continuous optimisation
Forbes - Dec 31, 2019Use These 8 Insights From Trailblazers and Top Entrepreneurs To Make 2020 Your Best Year Yet
The Gaming Economy - Nov 22, 2019Interview: AppLovin’s Carl Livie on Making In-App Bidding Mainstream
AdExchanger - Nov 18, 20192020 Might Just Be The Year Apps Finally Start To Embrace Real-Time Auctions
Inc - Jul 16, 2019Could Being a Parent Actually Increase Business Productivity? The AppLovin CEO Thinks So
The Gaming Economy - Jul 4, 2019The entrepreneurs behind EMEA’s £54b mobile games industry that no one is talking about
Fortune - May 31, 2019This Unicorn was Rejected by Every VC. Now it’s Eyeing an IPO to Raise $1 Billion
Yahoo! Finance - May 21, 2019‘That shaped me’: How an Iranian immigrant and tech CEO built his American Dream
Yahoo! Finance - May 15, 2019AppLovin co-founder on rise of casual mobile gaming: ‘It’s a new phenomenon’
USA Today - May 11, 2019Free games do pay off for mobile video game publishers in many different ways
CNBC - Apr 14, 2019Nintendo’s big switch: Mario is finally going mobile, but the console king faces tough competition
Elite Business - Mar 23, 2019People seem unable to agree if Google Stadia will revolutionise or destroy the video games industry
Daily Star - Mar 18, 2019Gamers are shunning the pub for a night in playing Fortnite on their mobile
Games Industry - Feb 13, 2019AppLovin: Mobile users play games 3-4 times per week on average, but are reluctant to identify as gamers
Exchange Wire - Feb 7, 2019The Next Gaming Giants: What We Can Learn from Recent Mobile Acquisitions
The Gaming Economy - Feb 7, 2019The Next Gaming Giants: What We Can Learn from Recent Mobile Acquisitions
Pocket Gamer - Dec 17, 2018Weekly global mobile games charts: Lion Studios’ Popular Wars lives up to its name around the world
Pocket Gamer - Sep 19, 2018Weekly global mobile game charts: Lion Studios rules the roost in China, UK and US
AdExchanger - Aug 14, 2018Indie App Developer Alegrium Teams Up With AppLovin’s Lion Studios To Make Its App Marketing Roar
Exchange Wire - Aug 8, 2018Many Indie Game Developers Lack Resources to Monetise Apps: Q&A with Rafael Vivas, Lion Studios
SF Chronicle - Jul 29, 2018This company gets users’ ideas from sketchpad to shelf; plus 42Floors and AppLovin
Business of Apps - Jul 17, 2018AppLovin launches app publishing studio to provide complete service for app developers
AdExchanger - Jul 17, 2018AppLovin Picks Up $400M In PE Investment, Plans Acquisitions And Potential IPO
Pocket Gamer - Jul 17, 2018Equity firm KKR & Co purchases $400m minority stake in mobile marketing platform Applovin
Internet Retailing - Jul 10, 2018‘Appy 10th Birthday: iOS App Store marks its first decade with £39bn in global consumer spend: study
Pocket Gamer - Jun 8, 2018Fortnite Battle Royale is redefining what’s possible in mobile gaming – so what?
Exchange Wire - Jun 1, 2018Rewarded Video Is the Best-Performing Format in Gaming: Q&A with Simon Spaull, AppLovin
Gamasutra - Apr 11, 2018Cheaters are poisoning your mobile game’s community. Here’s what you can do.
AdExchanger - Mar 30, 2018AppLovin To Hit A $1 Billion Run Rate Within The Year – But It’s Still Business As Usual
Pocket Gamer - Dec 14, 2017Game developer zen: Tips to find the perfect balance between user experience and ad monetisation
VentureBeat - Nov 22, 2017AppLovin’s acquisition by Orient Hontai is over, but accepts $841 million investment instead
AdExchanger - Nov 22, 2017Why Getting Acquired By China Isn’t As Easy At It Looks (Just Ask AppLovin)
SV Business Journal - Nov 6, 2017Guest opinion: Silicon Valley office culture should be more than an open workspace
Develop Online - Oct 20, 2017Gearing up for Q4 seasonal events: What mobile games marketers need to do
Marketing Week - Oct 6, 2017How brands should target Chinese consumers during Golden Week and beyond
Mobile Marketing - Mar 27, 2017As Mobile Ad Spend Continues to Increase, Are Brands Putting Enough into In-App Ads?
Games Industry - Mar 27, 2017It all ads up: Why devs should be rewarding players that watch promotions
Pocket Gamer - Mar 9, 2017The ascendance of hypercasual part one: Drawing the lines between the different gaming genres
Gamasutra - Jan 10, 2017Secrets to indie success: a conversation with Alex Willink, Head of Strategic Partnerships at Gram Games
Marketing Land - Jan 4, 2017The 2017 MarTech Wish List: 5 CMOs name the marketing technology they want most
Business Insider - Dec 1, 2016This investment bank presentation breaks down the complicated digital ad industry in 2016
Net Imperative - Nov 1, 2016When 5G and VR collide, it will change the face of marketing and advertising
Pocket Gamer - Oct 26, 20166 tips for mobile cross-promotion: The smart indie dev’s low-cost UA strategy
SV Business Journal - Oct 20, 2016Fast Private: No. 1 AppLovin and No. 3 Nutanix — A tale of 2 unicorns
Tech Times - Oct 2, 2016Apple’s iOS 10 Adoption Rate Beats iOS 9, Now Runs On More Than Half The iPhones In The US
Business Insider - Sep 27, 2016AppLovin, a 115 employee, profitable startup that never raised money from VCs, sold itself for $1.4 billion
SV Business Journal - Sep 26, 2016Fast growing Silicon Valley ad tech startup sells at ‘unicorn’ valuation
Pocket Gamer - Sep 26, 2016Chinese investor splashes $1.4 billion on mobile marketing platform AppLovin
Gamasutra - Sep 26, 2016The Lean Startup is a Bible for entrepreneurs – as a game dev, how can you apply it?
Marketing Tech News - Sep 1, 2016Case study: How Gram Games used a mobile marketing platform to draw in new users
SV Business Journal - Aug 17, 201628 of the 500 fastest growing private businesses in the U.S. are from Bay Area
Mobile Marketer - Jun 14, 2016Dunkin’ Donuts celebrates mobile ordering rollout with 360-degree video experience
Touch Arcade - Jun 14, 2016Winner of $25K Apple TV Design Contest ‘Dungeon Tiles’ Launches June 29th, Also on iOS
Forbes - Apr 22, 2016Seven Things To Remember When Shifting Marketing Dollars From Advertising To Content
AdExchanger - Jan 28, 2016It’s Early Days For Apple TV, But App Developers And Advertisers Are Starting To Roll Up Their Sleeves
IB Times - Dec 30, 2015Apple TV’s Holiday Spike A Much-Needed Boost For Apple Inc. (AAPL) As iPhone Slows
Entrepreneur - Nov 4, 2015What Cultivating a High-Performance Company Culture Means to 8 Business Leaders
Entrepreneur - Oct 7, 2015What Entrepreneur360 ‘Controllers’ Know: Watch Markets and Keep the Customer Happy
Entrepreneur - Aug 21, 20153 Steps to Happy Collaboration Between Your Engineering and Business Team
Pocket Gamer - May 21, 2015AppsFlyer crowns AppLovin as best iOS ad network based on 1-, 7- and 30-day retention
Marketing Land - May 14, 2015Surprise, In-App Purchase Behavior Peaks Before The Workday Even Starts [Study]
Gamasutra - May 1, 2015Don’t Leave Money on the Table: Ad Monetization Can’t Be An Afterthought in Game Production
VentureBeat - Mar 17, 2015Native mobile communication is how we’re going to solve mobile’s biggest issues
Business Insider - Mar 12, 2015One simple rule got this startup to $200 million in annual revenue in less than three years
VentureBeat - Mar 10, 2015Which mobile ad formats are best? A down and dirty guide that spells it out.
High Scalability - Mar 9, 2015AppLovin: Marketing To Mobile Consumers Worldwide By Processing 30 Billion Requests A Day
App Advice - Jan 21, 2015The iPhone 6 Plus is gaining popularity in China, which spells great news for Apple
Apple Insider - Jan 21, 2015Increased adoption of iPhone 6 Plus in U.S., China set to boost Apple Inc profit margins
MacRumors - Jan 20, 2015Apple’s Smartphone Market Share Rises Sharply in Asia After iPhone 6 and 6 Plus Launch
Marketing Land - Dec 4, 2014Black Friday & Cyber Monday Mobile Transactions Reached 37 Percent — Report
Mobile World Live - Nov 22, 2014iPhone 6 Plus a success in Asia-Pacific; iOS 8 take up lags globally — report
Design 'n Trend - Nov 21, 2014iPhone 6 Plus’ Size Is More Attractive To Asian Consumers, Report Shows
IB Times - Nov 21, 2014Apple’s Phablet Bet Pays Off In Asia As Adoption Of iPhone 6 Plus Is Twice As High As The US
App Developer - Nov 21, 2014iPhone 6 Plus Versus iPhone 6: Why iPhone 6 Plus Wins While iOS 8 Adoption Still Lags
MacRumors - Nov 20, 2014Clear Geographic Split Shows iPhone 6 Plus Especially Popular With Asian Customers
