Mobile Gaming Glossary | AppLovin

Mobile Gaming Glossary

The world of mobile gaming changes quickly.
Here are the terms you should know.

Explore the Glossary

A
B
C
D
E
F
G
H
I
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K
L
M

N
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R
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A

Ad Exchange Ad Mediation Ad Network Ad Revenue Attribution App Store Analytics App Store Optimization ARPDAU Attribution

B

C

Casual Games CPM & eCPM Creatives and Ads

D

DAU Deep Linking DSP

F

H

Hardcore Games Hyper-Casual Games

I

Idle Games In-App Advertising In-App Bidding In-App Events In-App Purchases Interstitial Ads IPM

K

KPI

L

LTV

M

MAU Mid-Core Games Mobile Attribution Monetization

N

P

Paid Mobile Games Playable Ads Postback

R

Retention Rate Rewarded Video Ads RTB

S

SDK SSP Subscription Mobile Games Suppression List

U

User Acquisition User Level Attribution

W

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