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Mobile App Glossary
The world of mobile apps changes quickly.
Here are the terms you should know.
Explore the Glossary
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
A
A/B Testing
Ad Exchange
Ad Mediation
Ad Network
Ad Revenue Attribution
Ad Viewer Rate
Android
App Store Analytics
App Store Optimization
ARPDAU
ARPPU
ATT
Attribution
B
Backfill
Banner Ads
C
CAC
Card Games
Casual Games
Cohort Analysis
Conversion
Conversion Modeling
CPA
CPI
CPM & eCPM
Creatives and Ads
D
DAU
Deep Linking
DSP
F
Fill Rate
First-party Data
G
Gacha
GAID
H
Hardcore Games
Hybrid-Casual
Hyper-Casual Games
I
IDFA
Idle Games
IMPDAU
Impressions
In-App Advertising
In-App Bidding
In-App Events
In-App Purchases
Interstitial Ads
iOS
IPM
K
KPI
L
LAT
Latency
LiveOps
LTV
M
Match-Three Games
MAU
Meta Games
Mid-Core Games
MMO Games
MMORPG
MMP
Mobile Attribution
Mobile Board Games
Mobile Game Monetization
Mobile Gaming
MVP
N
Native Ads
P
Paid Mobile Games
Playable Ads
Postback
Probabilistic Attribution
Puzzle Games
R
Racing Games
Retention Rate
Rewarded Video Ads
ROAS
RTB
S
SDK
Simulation Games
SKAdNetwork
SSP
Subscription Mobile Games
Suppression List
U
User Acquisition
User Level Attribution
W
Waterfall
Word Games
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