Mobile App Glossary | AppLovin

Mobile App Glossary

The world of mobile apps changes quickly.
Here are the terms you should know.

Explore the Glossary

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A

A/B Testing Ad Exchange Ad Mediation Ad Network Ad Revenue Attribution Ad Viewer Rate Android App Store Analytics App Store Optimization ARPDAU Attribution

B

C

Card Games Casual Games Cohort Analysis CPA CPI CPM & eCPM Creatives and Ads

D

DAU Deep Linking DSP

F

H

Hardcore Games Hybrid-Casual Hyper-Casual Games

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Idle Games IMPDAU Impressions In-App Advertising In-App Bidding In-App Events In-App Purchases Interstitial Ads iOS IPM

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KPI

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M

Match Three Games MAU Mid-Core Games MMO Games MMORPG Mobile Attribution Mobile Board Games Mobile Game Monetization Mobile Gaming

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P

Paid Mobile Games Playable Ads Postback

R

Racing Games Retention Rate Rewarded Video Ads RTB

S

SDK Simulation Games SSP Subscription Mobile Games Suppression List

U

User Acquisition User Level Attribution

W

Waterfall Word Games

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