Mobile App Glossary
The world of mobile apps changes quickly.
Here are the terms you should know.
Explore the Glossary
A
A/B TestingActive UserAd EngagementAd ExchangeAd InventoryAd MediationAd NetworkAd Revenue AttributionAd StackingAd Viewer RateAI in Marketing and User AcquisitionAlgorithmAndroidApp Cross-PromotionApp EngagementApp Store AnalyticsApp Store OptimizationAppLovin Exchange (ALX)ARPDAUARPPUArtificial Intelligence (AI)ATTAttributionAttribution ModelingAttribution WindowAuthorized Sellers for Apps (app-ads.txt)Automation
K
M
Machine LearningMatch-Three GamesMAUMediation PlatformMeta GamesMid-Core GamesMMO GamesMMORPGMMPMobile Ad NetworksMobile Ad ViewabilityMobile Affiliate MarketingMobile App MonetizationMobile App User AcquisitionMobile AttributionMobile Board GamesMobile Game MonetizationMobile GamingMREC (Medium Rectangle) adsMVP