Mobile App Glossary

The world of mobile apps changes quickly.
Here are the terms you should know.

A

A/B Testing Ad Exchange Ad Mediation Ad Network Ad Revenue Attribution Ad Viewer Rate Android App Store Analytics App Store Optimization ARPDAU ARPPU ATT Attribution

B

Backfill Banner Ads Bidstream Data

C

CAC Card Games Casual Games Cohort Analysis Conversion Conversion Modeling CPA CPI CPM & eCPM Creatives and Ads CTV

D

DAU Deep Linking DSP

F

Fill Rate First-party Data

G

Gacha GAID

H

Hardcore Games Hybrid-Casual Hyper-Casual Games

I

IDFA Idle Games IMPDAU Impressions In-App Advertising In-App Bidding In-App Events In-App Purchases Interstitial Ads iOS IPM

K

KPI

L

LATLatencyLiveOpsLTV
						

M

Match-Three Games MAU Meta Games Mid-Core Games MMO Games MMORPG MMP Mobile Attribution Mobile Board Games Mobile Game Monetization Mobile Gaming MVP

N

Native Ads

P

Paid Mobile Games Playable Ads Postback Probabilistic Attribution Puzzle Games

R

Racing Games Retention Rate Rewarded Video Ads ROAS RTB

S

SDK Simulation Games SKAdNetwork SSP Subscription Mobile Games Suppression List

U

User Acquisition User Level Attribution

W

Waterfall Word Games

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Mobile App Glossary

The world of mobile apps changes quickly.
Here are the terms you should know.

A

B

C

D

F

G

H

I

K

L

M

N

P

R

S

U

W

Interested in learning more?

Mobile App Glossary

The world of mobile apps changes quickly.Here are the terms you should know.

A

B

C

D

F

G

H

I

K

L

M

N

P

R

S

U

W

Interested in learning more?

The world of mobile apps changes quickly.
Here are the terms you should know.