Mobile Gaming Glossary | AppLovin

Mobile Gaming Glossary

The world of mobile gaming changes quickly.
Here are the terms you should know.

Explore the Glossary

A
B
C
D
E
F
G
H
I
J
K
L
M

N
O
P
Q
R
S
T
U
V
W
X
Y
Z

A

Ad Exchange Ad Mediation Ad Network ARPDAU Attribution

B

C

Casual Games CPM & eCPM Creatives and Ads

D

DAU DSP

F

H

Hardcore Games Hyper-Casual Games

I

Idle Games In-App Advertising In-App Bidding In-App Purchases Interstitial Ads IPM

K

KPI

L

LTV

M

MAU Mid-Core Games Monetization

N

P

Paid Mobile Games Playable Ads

R

Retention Rate Rewarded Video Ads RTB

S

SSP

U

User Acquisition

W

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