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Mobile App Glossary

The world of mobile apps changes quickly.
Here are the terms you should know.

Explore the Glossary
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M

  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

A

A/B TestingAd ExchangeAd MediationAd NetworkAd Revenue AttributionAd Viewer RateAndroidApp Store AnalyticsApp Store OptimizationARPDAUAttribution

B

Banner Ads

C

Card GamesCasual GamesCohort AnalysisCPACPICPM & eCPMCreatives and Ads

D

DAUDeep LinkingDSP

F

Fill Rate

H

Hardcore GamesHybrid-CasualHyper-Casual Games

I

Idle GamesIMPDAUImpressionsIn-App AdvertisingIn-App BiddingIn-App EventsIn-App PurchasesInterstitial AdsiOSIPM

K

KPI

L

LatencyLTV

M

Match-Three GamesMAUMid-Core GamesMMO GamesMMORPGMobile AttributionMobile Board GamesMobile Game MonetizationMobile Gaming

N

Native Ads

P

Playable AdsPostback

R

Racing GamesRetention RateRewarded Video AdsRTB

S

SDKSimulation GamesSSPSubscription Mobile GamesSuppression List

U

User AcquisitionUser Level Attribution

W

WaterfallWord Games

Interested in learning more?

Keep up with the latest mobile gaming trends.

Visit our blog
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