What is hybrid-casual?

Hybrid-casual is a relatively new style of mobile game that incorporates the simplicity of hyper-casual gameplay with more sophisticated progression mechanics that also appeal to mid-core audiences. For example, the game could have a simple core-loop making it possible to learn how to play seconds while mixing in a deeper metagame, competitive social features, and a robust in-game economy.

The genre evolved as developers began to diversify hyper-casual games and shift their design mindset to retain users for a longer period of time.

Learn more about hybrid-casual and hit game, Ancient Battle, which was co-developed by AppLovin’s Lion Studios and Mandrill VR.

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