ALX

Gain access to the leading programmatic exchange

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The AppLovin Exchange (ALX) is the leading mobile in-app RTB exchange, connecting buyers to 140,000+ mobile apps on 2 billion+ mobile devices globally

Marketers, agencies, and ATDs can access this massive supply through the 120+ premium DSPs that work with ALX. Inventory is bought on a per-impression basis in an auction environment.

ALX Flow Diagram

Powerful reach, direct access, better quality

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Direct access

Immediate access to supply transacted in the most competitive and diverse set of auctions with in-app SDK integration.

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Better quality

Massive, top-quality inventory and protection from invalid traffic (IVT) through industry best practices and leading verification partner, HUMAN.

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Brand safety

Superior brand protection, including enforcement of app-ads.txt adoption, support for sellers.json, and integration with the IAB’s Open Measurement SDK.

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$129 billion

globally spent on programmatic advertising1

69%

of all programmatic bid requests occur on mobile devices1

2 billion+

mobile devices directly accessed on ALX

140,000+

mobile apps with diversified supply across every mobile vertical

1 Source: Statista [12th May 2021]

ALX supports all major ad formats

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Video

Captivate users with traditional full-screen, high-quality video or get creative with native and rewarded video.

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Rewarded Video

Increase engagement by allowing users to watch video ads in exchange for in-app rewards.

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Playable

Drive more qualified users with interactive playable ads, allowing them to preview your app.

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Native

Match the look and feel of the app’s native experience to boost engagement with native interstitial and native video.

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Rich Media

Extend the rich, interactive functionality of your ads with MRAID.

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Display

Expand your range of options with static and rich media ads of all sizes, including banner and interstitial.

Demand-Side Partners Include

Criteo
The Trade Desk
Twitter
LinkedIn
Moloco
Pangle
View full list

Verification
Partner

IAB Tech Lab

Brand Safety
Partner

The Human Collective

Bid and win high-quality inventory easily, efficiently, and effectively.

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