What is Daily Active Users, or DAU?

Daily Active Users (DAU) is the number of unique users that log in and start a session in your app in a 24-hour period. This takes into account new users who just downloaded your game and existing users who logged in. 

Why is DAU important?

DAU is an important metric for developers to know as it determines how many people play their game in a day and allows them to determine retention rate and calculate life-time value

How is DAU calculated?

DAU can be calculated using most analytics tools to identify how many unique users log into your game and start a session in a single day.

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