What is Daily Active Users, or DAU?
Daily Active Users (DAU) is the number of unique users that log in and start a session in your app in a 24-hour period. This takes into account new users who just downloaded your game and existing users who logged in.
Why is DAU important?
How is DAU calculated?
DAU can be calculated using most analytics tools to identify how many unique users log into your game and start a session in a single day.
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