What are Key Performance Indicators, or KPIs

Key Performance Indicators (KPIs) are the quantifiable metrics used by app developers to measure the success of their apps and business. KPIs are used to measure various areas including app or game performance, user acquisition, monetization strategies, progress towards goals, and overall business performance. 

The importance of KPIs

In order to launch a successful app or run a successful business, you need to set goals and objectives to determine success. KPIs allow you to measure progress over time and better understand which areas are working, which are not, and where to focus your attention. 

Without measuring KPIs — your app or game could be a potential big hit, a total waste of money, or somewhere in between — but, you won’t have the data to prove either one. 

What are the most important KPIs for mobile apps?

No single KPI can be used to determine overall success, most developers focus on multiple KPIs and it varies from company to company. Below we have listed what we consider to be the most important KPIs for mobile apps: 

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