What is IMPDAU?
Impressions per daily active user, or IMPDAU, is a KPI used by developers to measure how effective their monetization strategy is, in terms of impressions, on a daily basis. To simplify it, how many ads are served on average to each of your active users on a given day.
Why is IMPDAU important?
IMPDAU is an important metric when analyzing the effectiveness of your monetization strategy on an on-going basis. The most common uses of IMPDAU are:
- When testing new bidding partners or changing your waterfall setup.
- When analyzing conversion rate and ARPDAU.
- Testing new game features.
How do you calculate IMPDAU?
Number of daily impressions / number of daily active users
How does in-app bidding impact IMPDAU:
When developers switch to MAX, the full-stack monetization solution based on in-app bidding, our automated and unbiased auction serves ads faster and reduces latency. We then see an immediate increase in IMPDAU, which leads to an ARPDAU lift for developers.
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