Scale Ad Impressions
Scale your ad revenue with profitable UA
Ad revenue is dependent on the number of active users in your app. By reinvesting your ad revenue into advertising tools that increase, retain, and activate users, you can create a virtuous cycle of growth.
Start growing
Grow your audience and your revenue with an integrated 360° approach to mobile app monetization
RE-INVEST
ACQUIRE
EARN MORE
Re-invest revenue gains and ad monetization data into ROAS-optimized UA with AppDiscovery.
Smart user acquisition drives more high-value users to your app, resulting in more ad revenue.
Revenue gains afford larger investments into profitable UA, unlocking self-perpetuating growth.
RE-INVEST
Re-invest revenue gains and ad monetization data into ROAS-optimized UA with AppDiscovery.
ACQUIRE
Smart user acquisition drives more high-value users to your app, resulting in more ad revenue.
EARN MORE
Revenue gains afford larger investments into profitable UA, unlocking self-perpetuating growth.
Earn more for your ad inventory
See how our partners have leveraged the combined power of MAX and AppDiscovery to fuel explosive growth.
Optimize UA for Ad ROAS or Total ROAS goals
Drive better results through tailored UA campaigns optimized with machine learning. AppDiscovery helps you optimize bids based on the perceived value of users, so you can reach your target ROAS goals.
Ad ROAS
Target in-app ad viewers who will achieve your ROAS goals.
Total ROAS
Target users who will achieve your ROAS goals through both in-app purchases and ad views.
Additional mobile campaign types include: CPE, CPR, IAP ROAS, CPP, or CPO campaigns.
Nox Joy used a 360-approach to scale ad revenue via high-value user acquisition
“The full platform support and partnership with AppLovin was invaluable for our growth. We were able to achieve our ROAS goals, reach global scale, and make more money. The partnership exceeded our expectations.”
Yang Yang
Director of Monetization, Nox Joy
Frequently Asked Questions
- Scale and reach — AppDiscovery provides access to a leading supply of in-app inventory, which includes 150,000+ mobile apps, as well as CTV inventory, which includes 3,000+ channels.
- Advertise in CTV and mobile supply with a single platform — Run campaigns across multiple channels and analyze data on a single reporting dashboard.
- Campaign creation with advanced optimizations (Ad ROAS, Total ROAS, Event Optimized) — It’s one of the few solutions on the market capable of providing complete flexibility to optimize your marketing efforts for the KPIs that matter to you (ex: based on how you monetize or what your campaign objectives are).
- MAX data share — Leverage learned insights from the campaigns you’re running within your own mobile app when you have integrated MAX’s monetization solution to improve targeting efficiency.
- Expert growth support — AppDiscovery is a managed service. Let our team of growth experts and business development managers help you achieve your growth goals.
- In-house creative optimization experts — Jumpstart UA with custom creatives, tested and optimized to drive results for your brand, with SparkLabs support.
For mobile campaigns, your initial spend will fund a brief Mobile App Install (MAI) campaign (aka CPI campaign). The MAI campaign serves two purposes: acquiring the insights necessary to calibrate our machine learning algorithm, and providing an opportunity to test creatives and iterate for optimal performance.
From there, your smart UA campaigns with AppDiscovery will be tailored toward your personal business goals and UA KPIs.
For CTV campaigns, no learning phase is required. After setting a CPI goal with your AppLovin account lead, the platform automates the buying process and optimizes performance over time.
- Cost Per Purchase (CPP), where users are targeted if they meet cost goals.
- Event optimized (CPE), where users are targeted if they are predicted to drive valuable in-app engagement (completely flexible).
- Ad-based ROAS, where users are targeted if they are predicted to generate positive ROAS from ad views (MAX required).
- IAP based ROAS, where users are targeted if they are predicted to drive positive ROAS via IAP.
- Total ROAS, where users are targeted if they are predicted to drive positive ROAS through IAP, IAA, or both (MAX required).
