Expand your reach — a solution for brands & agencies
Reach the right audiences at massive scale
Meet your consumers where they are – on their mobile devices. The AppLovin Exchange (ALX) provides direct access to premium in-app supply via the largest in-app RTB exchange.Expand your reach
Over 100 supported DSPs, including
Increase your scale and reach
The average consumer spends roughly one-third of their waking hours on their mobile devices engaging with apps. In-app advertising presents a huge opportunity to scale your reach, fine-tune your targeting, and optimize your ad spend.
ALX connects you to this active and growing audience.
Daily average users
Gain direct access to diverse supply
Leverage unique signals from the in-app ecosystem to curate your target ad environment, including:
- App category
- Game genre and sub-genres
- Content category
Or, use inventory packages to target subsets of apps that meet specific targeting or brand safety parameters.
Spend your marketing budget with confidence
Mobile fraud is an ever-evolving challenge that can quickly drain your advertising budget. ALX combats invalid traffic, prevents non-human ad views, and boosts overall quality with pre- and post-bid fraud solutions so you only spend on real engagements.
Traffic quality protection against bots and ad-fraud
Support for 100% app-ads.txt and sellers.json coverage
Frequently Asked Questions
- Rewarded Video
- Rich Media
- App Open
Reach high-quality inventory easily, efficiently, and effectively