Expand your reach — a solution for brands & agencies
Reach the right audiences at massive scale
Meet your consumers where they are – on their mobile devices. The AppLovin Exchange (ALX) provides direct access to premium in-app supply via the largest in-app RTB exchange.
Expand your reachOver 100 supported DSPs, including
Increase your scale and reach
The average consumer spends roughly one-third of their waking hours on their mobile devices engaging with apps. In-app advertising presents a huge opportunity to scale your reach, fine-tune your targeting, and optimize your ad spend.
ALX connects you to this active and growing audience.
140K+
Mobile apps
170M+
CTV devices
1.4B+
Daily active users
Gain direct access to diverse supply
Leverage unique signals from the in-app ecosystem to curate your target ad environment, including:
- App category
- Game genre and sub-genres
- Content category
Or, use inventory packages to target subsets of apps that meet specific targeting or brand safety parameters.
Spend your marketing budget with confidence
Mobile fraud is an ever-evolving challenge that can quickly drain your advertising budget. ALX combats invalid traffic, prevents non-human ad views, and boosts overall quality with pre- and post-bid fraud solutions so you only spend on real engagements.
Support for 100% app-ads.txt and sellers.json coverage
Frequently Asked Questions
- Video
- Rewarded Video
- Playable
- Rich Media
- Native
- Display
- App Open
