Expand your reach — a solution for brands & agencies

Reach the right audiences at massive scale

Meet your consumers where they are – on their mobile devices. The AppLovin Exchange (ALX) provides direct access to premium in-app supply via the largest in-app RTB exchange.

Expand your reach

Over 100 supported DSPs, including

Results stats

Increase your scale and reach

The average consumer spends roughly one-third of their waking hours on their mobile devices engaging with apps. In-app advertising presents a huge opportunity to scale your reach, fine-tune your targeting, and optimize your ad spend.

ALX connects you to this active and growing audience.


Mobile apps


CTV devices


Daily active users

Gain direct access to diverse supply

Leverage unique signals from the in-app ecosystem to curate your target ad environment, including:

  • App category
  • Game genre and sub-genres
  • Content category

Or, use inventory packages to target subsets of apps that meet specific targeting or brand safety parameters.

Spend your marketing budget with confidence

Mobile fraud is an ever-evolving challenge that can quickly drain your advertising budget. ALX combats invalid traffic, prevents non-human ad views, and boosts overall quality with pre- and post-bid fraud solutions so you only spend on real engagements.

Support for 100% app-ads.txt and sellers.json coverage

Frequently Asked Questions

AppLovin works with over 100 premium and diversified DSPs, so that you can easily and efficiently access our industry-leading supply. See our full list of demand-side partners.
With the AppLovin Exchange, you’ll reach 700 million daily active users, representing the most diverse audience in the industry, with spenders in every demographic viewing ads across a wide variety of gaming and non-gaming mobile apps.
ALX supports:
  • Video
  • Rewarded Video
  • Playable
  • Rich Media
  • Native
  • Display
  • App Open
And more!

Reach high-quality inventory easily, efficiently, and effectively

Start growing
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