What is an out-of-the-box experience?

OOBE (Out-Of-the-Box Experience) refers to the experience a user has when setting up and using a product for the first time, immediately after unboxing it. This term is commonly associated with tech products, such as software, smartphones, computers, and other electronic devices.

Why is OOBE important?

The goal for manufacturers and developers is to make the OOBE as smooth, intuitive, and pleasant as possible to leave a positive initial impression on the user that encourages continued use.

Know the difference: OOBE vs. FTUE (First-Time User Experience)

OOBE is often used interchangeably with the UX-related FTUE (First-Time User Experience), but there are important differences to consider:

• OOBE generally refers to the experience immediately after unboxing and setting up a new product, often with physical devices.
• FTUE, on the other hand, is commonly associated with digital products like software applications, video games, or online services, focusing on the user’s initial interactions after launching or accessing the product for the first time.