What is e-commerce?

E-commerce, short for “electronic commerce,” refers to the buying and selling of goods and services using the Internet. It also encompasses the transfer of money and data to execute these transactions. E-commerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the Internet.

Why is e-commerce important?

When viewed through the lens of affiliate marketing, e-commerce facilitates the promotion and selling of products through affiliate partners. In this context, e-commerce businesses leverage affiliate marketing as a strategy to drive traffic, sales, and growth without incurring upfront advertising costs.