What is an affiliate?

An affiliate partner is an individual or organization that promotes a merchant’s products or services in exchange for a commission on the resulting sales or specific actions. In the context of affiliate marketing, the terms “affiliate,” “affiliate marketer,” and “affiliate partner” are often used interchangeably.

Why are affiliates important?

Affiliate partners help merchants profitably scale their businesses by promoting their brands, products, and/or services through the channels where they hold the most influence. Whether YouTube, Instagram, a blog, or any other content the affiliate partner creates, these channels allow merchants to expand their reach and visibility through the affiliate.