What is “preload”?

“Preload” refers to software, applications, or content (such as On-Device Advertising) that is pre-installed on a device by manufacturers or carriers before the device reaches the end consumer. These preloaded items can range from essential system apps and tools to third-party apps, games, or promotional content.

Why is preloading important?

Preloading apps and tools on devices enhances user convenience by offering immediate access to vital functions and promoting immediate user engagement. Manufacturers and telecom carriers benefit from business partnerships by pre-installing third-party apps, which can also serve as unique selling points for device differentiation. Additionally, the inclusion of on-device advertising and brand-aligned apps ensures both a potential revenue stream and a consistent brand experience across devices.

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